Brandwave

Ogio vs Titleist:Which is more popular?

In September 2026, Titleist had more branded searches than Ogio among golf bag brands in New Zealand. Titleist had about 1,920 branded searches, while Ogio had 140. Titleist made up 30.4% of all golf bag brand searches we track, and Ogio accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about golf bag brands, Titleist appeared in all four answers and Ogio in one. Titleist was mentioned before Ogio in every answer.

Among golf bag brands in New Zealand in September 2026

Who do people search for more?

Titleist, about 14 searches for every 1 for Ogio

Titleist 1.9K searchesOgio 140 searches

Who does AI mention more?

Titleist, mentioned in every answer we collected

Titleist in 4 of 4Ogio in 1 of 4

Who does AI recommend more?

Titleist, named ahead of Ogio in every answer

Titleist first in 4Ogio never first

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Top golf bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Titleist appeared in all four answers. Ogio was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Titleist was listed before Ogio in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PING1st
  2. Titleist2nd
  3. Sun Mountain2nd
  4. TaylorMade4th
  5. Callaway5th
  6. Ogio5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Titleist4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PING4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sun Mountain3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TaylorMade1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Callaway1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ogio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about golf bag brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ogio or Titleist more popular in search?

This chart shows how often people search Google for Ogio and Titleist by name. Each line represents a brand's share of searches for all six golf bag brands we track, month by month, from searches in New Zealand.

Ogio and Titleist among golf bag brands in New Zealand, by month

Share of searches by month for Titleist, Ogio. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawayPINGSun MountainOgio
Oct 202532.6%29.3%24.3%7.6%3.8%2.4%
Nov 202533.6%30.2%22.2%7.2%4.1%2.7%
Dec 202537.4%27.9%21.9%7.2%3.6%2%
Jan 202635.3%29.3%24.1%5.4%3.3%2.7%
Feb 202627.1%28.5%28.3%7.4%5.6%3%
Mar 202629.8%25.6%27.2%5.7%9.2%2.5%
Apr 202622.7%22.3%43.2%4.3%5.8%1.7%
May 202625.4%29.6%33.2%5.7%3.9%2.2%
Jun 202627.3%27.3%32.2%8%3%2.2%
Jul 202624.8%28.2%33.2%8.2%3.3%2.3%
Aug 202628.7%28.8%28.9%7.9%3.5%2.2%
Sep 202630.4%30.1%23.3%10.1%3.8%2.2%

How has the Ogio and Titleist comparison changed over the last 12 months?

3 findings
  • Titleist was ahead of Ogio in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ogio’s share of searches among golf bag brands in New Zealand moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 200 to 140.
  • Across the 12 months ending September 2026, Titleist’s share of searches among golf bag brands in New Zealand moved from 32.6% to 30.4%, and its estimated monthly branded searches moved from 2.7K to 1.9K.

How did search popularity change for New Zealand golf bag brands in September 2026?

2 changes
  1. In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among golf bag brands in New Zealand, with 30.4% of the searches.

  2. Estimated monthly branded searches for Ogio in New Zealand fell 30% over 12 measured months, from 200 to 140 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Ogio’s and Titleist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ogio

2 branded search terms

  • ogio
  • ogio golf bag

Titleist

6 branded search terms

  • titleist
  • titleist bag
  • titleist caps
  • titleist hats
  • titleist trufeel
  • titleist vokey wedges

How the Brand Demand Index is measured

Other head-to-heads among golf bag brands

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