Brandwave

Ogio vs TaylorMade:Which is more popular?

In September 2026, TaylorMade had more branded searches than Ogio among cart bag brands in New Zealand. TaylorMade had about 1,900 branded searches, while Ogio had 140. TaylorMade made up 19% of all cart bag brand searches we track, and Ogio accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about cart bag brands, Ogio appeared in three of the five answers and TaylorMade in none.

Among cart bag brands in New Zealand in September 2026

Who do people search for more?

TaylorMade, about 14 searches for every 1 for Ogio

TaylorMade 1.9K searchesOgio 140 searches

Who does AI mention more?

Ogio, mentioned in 3 of 5 answers, TaylorMade in 0

Ogio in 3 of 5TaylorMade in 0 of 5

Who does AI recommend more?

Ogio, the only one of the two named

Ogio first in 2TaylorMade never named

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Top cart bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ogio was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. TaylorMade did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sun Mountain1st
  2. PING2nd
  3. Motocaddy3rd
  4. Titleist4th
  5. Callaway5th
  6. Ogio6th
  7. Mizuno–
  8. TaylorMade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Titleist4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sun Mountain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Callaway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ogio3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motocaddy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cart bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Ogio or TaylorMade more popular in search?

This chart shows how often people search Google for Ogio and TaylorMade by name. Each line represents a brand's share of searches for all eight cart bag brands we track, month by month, from searches in New Zealand.

Ogio and TaylorMade among cart bag brands in New Zealand, by month

Share of searches by month for TaylorMade, Ogio. The figures are in the table below the chart.

View monthly share of searches table
MonthMizunoTitleistTaylorMadeCallawayPINGSun MountainOgioMotocaddy
Oct 202528%23.8%21.4%17.7%2.8%2.8%1.7%1.8%
Nov 202526.3%25.1%22.5%16.6%2.7%3.1%2%1.8%
Dec 202527.1%27.6%20.6%16.1%2.6%2.6%1.5%1.7%
Jan 202629.9%24.6%20.4%16.8%1.9%2.3%1.9%2.3%
Feb 202631.3%19%20%19.8%2.6%3.9%2.1%1.4%
Mar 202632.7%20.3%17.5%18.5%2%6.2%1.7%1.1%
Apr 202627.8%16.6%16.3%31.5%1.6%4.2%1.3%0.84%
May 202633.5%17.1%20%22.4%1.9%2.6%1.5%1%
Jun 202633.1%18.7%18.7%22%2.7%2%1.5%1.2%
Jul 202635%16.7%18.9%22.3%2.7%2.2%1.5%0.6%
Aug 202633.1%19.6%19.7%19.8%2.7%2.4%1.5%1.2%
Sep 202638.9%19.2%19%14.7%3.2%2.4%1.4%1.1%

How has the Ogio and TaylorMade comparison changed over the last 12 months?

3 findings
  • TaylorMade was ahead of Ogio in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ogio’s share of searches among cart bag brands in New Zealand moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 200 to 140.
  • Across the 12 months ending September 2026, TaylorMade’s share of searches among cart bag brands in New Zealand moved from 21.4% to 19%, and its estimated monthly branded searches moved from 2.5K to 1.9K.

How did search popularity change for New Zealand cart bag brands in September 2026?

2 changes

  1. In September 2026, TaylorMade lost share of searches among cart bag brands in New Zealand, from 19.7% to 19%.

  2. Estimated monthly branded searches for Ogio in New Zealand fell 30% over 12 measured months, from 200 to 140 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Ogio’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ogio

2 branded search terms

  • ogio
  • ogio golf bag

TaylorMade

5 branded search terms

  • club taylormade
  • taylor made
  • taylormade
  • taylormade balls
  • taylormade spider putter

How the Brand Demand Index is measured

Other head-to-heads among cart bag brands

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