Brandwave

How popular isOgio?

In September 2026, people searched for Ogio by name about 140 times in New Zealand, a 30% decrease from the previous year. These searches made up 6.4% of all New Zealand boot bag brand searches, placing Ogio third out of five brands. When we asked both ChatGPT and Google AI Overviews about boot bag brands, Ogio did not appear in any of the answers.

Search and AI answers in September 2026

Ogio is the third most searched of 5 competitors and not listed in any AI answer.

  1. ThuleShare of searches 77.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. DakineShare of searches 9.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. OgioShare of searches 6.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. LangeShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. AtomicShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Ogio website (opens in a new tab)

Follow Ogio and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top boot bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ogio did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dakine1st
  2. Thule2nd
  3. Atomic3rd
  4. Lange4th
  5. Ogio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dakine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lange3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thule2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atomic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ogio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boot bag brands

5 answers

  • Asked ChatGPT

    “Which boot bag brand should I buy in New Zealand?”

    1. 1Dakine
    2. 2Thule
    3. 3Lange

  • Asked ChatGPT

    “What are the best boot bag brands in New Zealand?”

    1. 1Dakine
    2. 2Atomic
    3. 3Lange

  • Asked ChatGPT

    “What's the best boot bag brand in New Zealand for ski boots?”

    1. 1Thule
    2. 2Dakine
    3. 3Atomic
    4. 4Lange

  • Searched Google, AI Overview

    “boot bag nz”

    1. 1Dakine

  • Searched Google, AI Overview

    “ski boot bag”

    1. 1Dakine

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which boot bag brands compete with Ogio?

Ogio against boot bag brands in New Zealand, by month

Share of searches by month for Thule, Dakine, Ogio, Lange. The figures are in the table below the chart.

View monthly share of searches table
MonthThuleDakineOgioLangeAtomic
Oct 202581.7%8.2%7.8%1.9%0.39%
Nov 202583.1%7.1%8.1%1.4%0.34%
Dec 202583.3%8%6.8%1.5%0.38%
Jan 202680.9%8.6%8.6%1.7%0.33%
Feb 202674.3%9.5%11.7%4.1%0.45%
Mar 202677.6%9.1%9.9%3%0.43%
Apr 202679.6%7.5%9.3%3.1%0.44%
May 202678.9%8.4%8%4.4%0.4%
Jun 202677.4%9.7%8.3%4.1%0.46%
Jul 202672.8%11.2%7.8%7.3%0.86%
Aug 202674.7%9.8%6.8%7.9%0.75%
Sep 202677.5%9.6%6.4%5%1.4%

  1. 1.Thule

    77.5%

    Held 1st. 1.7K estimated branded searches, -14.6% vs prior month. Share +2.8 points.

  2. 2.Dakine

    9.6%

    Held 2nd. 210 estimated branded searches, -19.2% vs prior month. Share -0.2 points.

  3. 3.Ogio

    6.4%

    Moved from 4th to 3rd. 140 estimated branded searches, -22.2% vs prior month. Share -0.4 points.

  4. 4.Lange

    5%

    Moved from 3rd to 4th. 110 estimated branded searches, -47.6% vs prior month. Share -2.9 points.

  5. 5.Atomic

    1.4%

    Held 5th. 30 estimated branded searches, +50% vs prior month. Share +0.6 points.

Compare popularity between Ogio and its closest rivals

Every comparison with Ogio

13 comparisons

How has branded search demand for Ogio changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ogio in New Zealand fell from 200 to 140.
  • Across the 12 months ending September 2026, Ogio’s share of searches among boot bag brands in New Zealand decreased from 7.8% to 6.4%.
  • Across the 12 months ending September 2026, Ogio’s share of searches among boot bag brands in New Zealand peaked at 11.7% in February 2026 and was lowest at 6.4% in September 2026.

How did search popularity change for New Zealand boot bag brands in September 2026?

4 changes

  1. In September 2026, Thule gained share of searches among boot bag brands in New Zealand, from 74.7% to 77.5%.

  2. In September 2026, Atomic gained share of searches among boot bag brands in New Zealand, from 0.75% to 1.4%.

  3. In September 2026, Lange lost share of searches among boot bag brands in New Zealand, from 7.9% to 5%.

  4. Ogio’s share of searches among boot bag brands in New Zealand has lost ground for 3 months in a row, from 8.3% to 6.4% in September 2026.

How are Ogio’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ogio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ogio
  • ogio golf bag

Do you work for Ogio? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ogio compete?

Ogio is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cart bag brands7th of 81.4%Show ranking
Golf bag brands6th of 62.2%Show ranking
Stand bag brands6th of 60.85%Show ranking
Laptop backpack brands5th of 51.3%Show ranking
Boot bag brands3rd of 56.4%Shown above
Creator with pink hair and a pink jacket

Is Ogio your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free