Boot bag brands in New Zealand:Which are most popular?
In September 2026, Thule was the most searched boot bag brand in New Zealand, accounting for 77.5% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Dakine showed up in every answer. Dakine was recommended most often, coming first in two out of three responses that gave a list.
ThuleShare of searches 77.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
DakineShare of searches 9.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
OgioShare of searches 6.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LangeShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
AtomicShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top boot bag brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Dakine appeared every time. Dakine was recommended most often, coming first in two out of three answers that gave a list. Thule was second, and Atomic was third. Ogio, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dakine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lange3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thule2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Atomic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ogio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boot bag brands
5 answers
Asked ChatGPT
“Which boot bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best boot bag brands in New Zealand?”
Asked ChatGPT
“What's the best boot bag brand in New Zealand for ski boots?”
Searched Google, AI Overview
“boot bag nz”
Searched Google, AI Overview
“ski boot bag”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which boot bag brands do people search for most?
This chart shows how often people search Google for each boot bag brand by name. Each line represents a brand's share of searches for all five boot bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Thule, Dakine, Ogio, Lange. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Dakine | Ogio | Lange | Atomic |
|---|---|---|---|---|---|
| Oct 2025 | 81.7% | 8.2% | 7.8% | 1.9% | 0.39% |
| Nov 2025 | 83.1% | 7.1% | 8.1% | 1.4% | 0.34% |
| Dec 2025 | 83.3% | 8% | 6.8% | 1.5% | 0.38% |
| Jan 2026 | 80.9% | 8.6% | 8.6% | 1.7% | 0.33% |
| Feb 2026 | 74.3% | 9.5% | 11.7% | 4.1% | 0.45% |
| Mar 2026 | 77.6% | 9.1% | 9.9% | 3% | 0.43% |
| Apr 2026 | 79.6% | 7.5% | 9.3% | 3.1% | 0.44% |
| May 2026 | 78.9% | 8.4% | 8% | 4.4% | 0.4% |
| Jun 2026 | 77.4% | 9.7% | 8.3% | 4.1% | 0.46% |
| Jul 2026 | 72.8% | 11.2% | 7.8% | 7.3% | 0.86% |
| Aug 2026 | 74.7% | 9.8% | 6.8% | 7.9% | 0.75% |
| Sep 2026 | 77.5% | 9.6% | 6.4% | 5% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.5% | 1.7K | -14.6% | +2.8 points | |
| 2, held 2nd | 9.6% | 210 | -19.2% | -0.2 points | |
| 3, moved from 4th to 3rd | 6.4% | 140 | -22.2% | -0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5% | 110 | -47.6% | -2.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.4% | 30 | +50% | +0.6 points |
1.
Thule77.5%
Held 1st. 1.7K estimated branded searches, -14.6% vs prior month. Share +2.8 points.
2.
Dakine9.6%
Held 2nd. 210 estimated branded searches, -19.2% vs prior month. Share -0.2 points.
3.
Ogio6.4%
Moved from 4th to 3rd. 140 estimated branded searches, -22.2% vs prior month. Share -0.4 points.
4.
Lange5%
Moved from 3rd to 4th. 110 estimated branded searches, -47.6% vs prior month. Share -2.9 points.
5.
Atomic1.4%
Held 5th. 30 estimated branded searches, +50% vs prior month. Share +0.6 points.
Which brand is most popular in search among boot bag brands in New Zealand?
5 brands
In September 2026, Thule was the most searched among boot bag brands in New Zealand, with an estimated 1.7K branded searches, 77.5% of all searches for the five we track. Dakine is in 2nd place, 67.9 percentage points behind at 9.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Thule | 81.7% → 77.5% | 83.3%Dec 2025 | 72.8%Jul 2026 | 1st |
| Dakine | 8.2% → 9.6% | 11.2%Jul 2026 | 7.1%Nov 2025 | 2nd |
| Ogio | 7.8% → 6.4% | 11.7%Feb 2026 | 6.4%Sep 2026 | 3rd |
| Lange | 1.9% → 5% | 7.9%Aug 2026 | 1.4%Nov 2025 | 4th |
| Atomic | 0.39% → 1.4% | 1.4%Sep 2026 | 0.33%Jan 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Thule’s share of searches among boot bag brands in New Zealand decreased from 81.7% to 77.5%.
- Across the 12 months ending September 2026, Dakine’s share of searches among boot bag brands in New Zealand increased from 8.2% to 9.6%.
- Across the 12 months ending September 2026, Ogio’s share of searches among boot bag brands in New Zealand decreased from 7.8% to 6.4%.
- Across the 12 months ending September 2026, Lange’s share of searches among boot bag brands in New Zealand increased from 1.9% to 5%.
- Across the 12 months ending September 2026, Atomic’s share of searches among boot bag brands in New Zealand increased from 0.39% to 1.4%.
- Across the 12 months ending September 2026, Thule’s share of searches among boot bag brands in New Zealand peaked at 83.3% in December 2025 and was lowest at 72.8% in July 2026.
- Across the 12 months ending September 2026, Dakine’s share of searches among boot bag brands in New Zealand peaked at 11.2% in July 2026 and was lowest at 7.1% in November 2025.
- Across the 12 months ending September 2026, Ogio’s share of searches among boot bag brands in New Zealand peaked at 11.7% in February 2026 and was lowest at 6.4% in September 2026.
- Across the 12 months ending September 2026, Lange’s share of searches among boot bag brands in New Zealand peaked at 7.9% in August 2026 and was lowest at 1.4% in November 2025.
- Across the 12 months ending September 2026, Atomic’s share of searches among boot bag brands in New Zealand peaked at 1.4% in September 2026 and was lowest at 0.33% in January 2026.
How did search popularity change for New Zealand boot bag brands in September 2026?
4 changes
In September 2026, Thule gained share of searches among boot bag brands in New Zealand, from 74.7% to 77.5%.
In September 2026, Atomic gained share of searches among boot bag brands in New Zealand, from 0.75% to 1.4%.
In September 2026, Lange lost share of searches among boot bag brands in New Zealand, from 7.9% to 5%.
Ogio’s share of searches among boot bag brands in New Zealand has lost ground for 3 months in a row, from 8.3% to 6.4% in September 2026.
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