Brandwave

Osprey vs Rab:Which is more popular?

In September 2026, Osprey had more branded searches than Rab among tramping pack brands in New Zealand. Osprey had about 260 branded searches, while Rab had 150. Osprey made up 0.23% of all tramping pack brand searches we track, and Rab accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about tramping pack brands, Osprey appeared in all five answers and Rab in three. Osprey was mentioned before Rab in every answer.

Among tramping pack brands in New Zealand in September 2026

Who do people search for more?

Osprey, about 73% more searches than Rab

Osprey 260 searchesRab 150 searches

Who does AI mention more?

Osprey, mentioned in every answer we collected

Osprey in 5 of 5Rab in 3 of 5

Who does AI recommend more?

Osprey, named ahead of Rab in every answer

Osprey first in 5Rab never first

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Top tramping pack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Osprey appeared in all five answers. Rab was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Osprey was listed before Rab in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Osprey1st
  2. Deuter2nd
  3. Macpac3rd
  4. Rab4th
  5. Gregory5th
  6. Kathmandu–
  7. Cactus Outdoor–
  8. Aarn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Deuter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gregory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cactus Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aarn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tramping pack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Osprey or Rab more popular in search?

This chart shows how often people search Google for Osprey and Rab by name. Each line represents a brand's share of searches for all eight tramping pack brands we track, month by month, from searches in New Zealand.

Osprey and Rab among tramping pack brands in New Zealand, by month

Share of searches by month for Osprey, Rab. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacCactus OutdoorAarnOspreyDeuterRabGregory
Oct 202546%48.7%4.3%0.43%0.14%0.17%0.09%0.1%
Nov 202551.5%45%2.7%0.32%0.16%0.16%0.07%0.06%
Dec 202547.9%49.1%2.4%0.27%0.14%0.11%0.06%0.07%
Jan 202647.1%48.5%3.4%0.48%0.16%0.13%0.08%0.11%
Feb 202646.3%49.2%3.5%0.46%0.2%0.17%0.09%0.12%
Mar 202646.2%48.6%4.3%0.39%0.17%0.17%0.11%0.1%
Apr 202650.5%44.8%3.9%0.35%0.15%0.12%0.1%0.06%
May 202646.6%48.2%4.3%0.52%0.17%0.14%0.08%0.07%
Jun 202647.6%48.1%3.6%0.31%0.12%0.08%0.07%0.05%
Jul 202652.1%43.3%3.9%0.34%0.19%0.08%0.08%0.04%
Aug 202650.8%44.4%3.9%0.28%0.23%0.12%0.12%0.09%
Sep 202650.3%44.9%3.8%0.36%0.23%0.18%0.13%0.12%

How has the Osprey and Rab comparison changed over the last 12 months?

3 findings
  • Osprey was ahead of Rab in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Osprey’s share of searches among tramping pack brands in New Zealand moved from 0.14% to 0.23%, and its estimated monthly branded searches moved from 170 to 260.
  • Across the 12 months ending September 2026, Rab’s share of searches among tramping pack brands in New Zealand moved from 0.09% to 0.13%, and its estimated monthly branded searches moved from 110 to 150.

How did search popularity change for New Zealand tramping pack brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Osprey in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026.

  2. Estimated monthly branded searches for Rab in New Zealand rose 36.4% over 12 measured months, from 110 to 150 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Osprey’s and Rab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Osprey

1 branded search term

  • osprey bag

Rab

2 branded search terms

  • rab backpack
  • rab pack

How the Brand Demand Index is measured

Other head-to-heads among tramping pack brands

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