Brandwave

How popular isOsprey in search?

In August 2026, there were an estimated 3.8K branded searches for Osprey in New Zealand which is up 17.9% over the last 11 months. Osprey holds 33.8% estimated Share of Search among New Zealand backpack brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Bellroy52.9%
  2. Osprey33.8%
  3. Herschel7.6%
  4. Deuter5.3%
  5. NOMATIC0.36%
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Which backpack brands compete with Osprey?

Osprey against backpack brands in New Zealand, by month

Share of Search by month for Bellroy, Osprey, Herschel, Deuter. The figures are in the table below the chart.

View monthly share of search table
MonthBellroyOspreyHerschelDeuterNOMATIC
Oct 202553.6%30.8%9.5%5.6%0.58%
Nov 202556.5%27.9%9.6%5.7%0.29%
Dec 202554.7%29.1%10.4%5.4%0.44%
Jan 202646.1%34%13%6.3%0.57%
Feb 202647.4%35.8%9.9%6.3%0.61%
Mar 202650.7%33.8%8.7%6.3%0.45%
Apr 202652.8%34.1%6.7%5.7%0.65%
May 202651.2%36.1%6.5%5.6%0.54%
Jun 202651.9%36%8%3.6%0.45%
Jul 202650%36.5%9.2%3.8%0.39%
Aug 202652.9%33.8%7.6%5.3%0.36%
Sep 2026—————

  1. 1.Bellroy

    52.9%

    held 1st · 5.9K estimated branded searches · +15.7% vs prior month · +2.9 points

  2. 2.Osprey

    33.8%

    held 2nd · 3.8K estimated branded searches · +1.1% vs prior month · -2.8 points

  3. 3.Herschel

    7.6%

    held 3rd · 850 estimated branded searches · -9.6% vs prior month · -1.6 points

  4. 4.Deuter

    5.3%

    held 4th · 590 estimated branded searches · +51.3% vs prior month · +1.5 points

  5. 5.NOMATIC

    0.36%

    held 5th · 40 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Osprey and its closest rivals

How has branded search demand for Osprey changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Osprey in New Zealand rose from 3.2K to 3.8K.
  • Across the 11 months ending August 2026, Osprey’s estimated Share of Search among backpack brands in New Zealand increased from 30.8% to 33.8%.
  • Across the 11 months ending August 2026, Osprey’s estimated Share of Search among backpack brands in New Zealand peaked at 36.5% in July 2026 and was lowest at 27.9% in November 2025.

How did search popularity change for New Zealand backpack brands in August 2026?

  1. In August 2026, Bellroy gained estimated Share of Search among backpack brands in New Zealand, from 50% to 52.9%.

  2. In August 2026, Deuter gained estimated Share of Search among backpack brands in New Zealand, from 3.8% to 5.3%.

  3. In August 2026, Osprey lost estimated Share of Search among backpack brands in New Zealand, from 36.5% to 33.8%.

  4. In August 2026, Herschel lost estimated Share of Search among backpack brands in New Zealand, from 9.2% to 7.6%.

  5. Estimated monthly branded searches for NOMATIC in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.

How is Osprey measured?

Brandwave collects information about searches that people make online using Osprey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • backpack hiking osprey
  • osprey ariel 65 pack
  • osprey atmos 50 backpack
  • osprey atmos ag 65 pack
  • osprey backpack
  • osprey bag
  • osprey day pack
  • osprey exos 48 backpack
  • osprey farpoint 40 backpack
  • osprey farpoint 55 backpack
  • osprey farpoint 70 backpack
  • osprey hiking pack
  • osprey nebula backpack
  • osprey pack
  • osprey talon 33 backpack
  • osprey talon 44 backpack
  • osprey travel backpack
  • osprey womens pack

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How the Brand Demand Index is measured

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