Brandwave

Cactus Outdoor vs Macpac:Which is more popular?

In September 2026, Macpac had more branded searches than Cactus Outdoor among outdoor clothing brands in New Zealand. Macpac had about 52,300 branded searches, while Cactus Outdoor had 4,790. Macpac made up 26.9% of all outdoor clothing brand searches we track, and Cactus Outdoor accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about outdoor clothing brands, Cactus Outdoor and Macpac each appeared in four of the five answers. Macpac was mentioned before Cactus Outdoor in every answer that named either.

Among outdoor clothing brands in New Zealand in September 2026

Who do people search for more?

Macpac, about 11 searches for every 1 for Cactus Outdoor

Macpac 52.3K searchesCactus Outdoor 4.8K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Cactus Outdoor in 4 of 5Macpac in 4 of 5

Who does AI recommend more?

Macpac, named ahead of Cactus Outdoor in 4 of 4 answers

Macpac first in 4Cactus Outdoor never first

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Top outdoor clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cactus Outdoor and Macpac were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Macpac was listed before Cactus Outdoor in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kathmandu1st
  2. Macpac2nd
  3. Patagonia3rd
  4. The North Face4th
  5. Cactus Outdoor5th
  6. Icebreaker6th
  7. Earth Sea Sky7th
  8. Mons Royale8th
  9. Swanndri9th
  10. Rab10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cactus Outdoor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The North Face3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mons Royale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icebreaker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swanndri1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about outdoor clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Cactus Outdoor or Macpac more popular in search?

This chart shows how often people search Google for Cactus Outdoor and Macpac by name. Each line represents a brand's share of searches for all 12 outdoor clothing brands we track, month by month, from searches in New Zealand.

Cactus Outdoor and Macpac among outdoor clothing brands in New Zealand, by month

Share of searches by month for Macpac, Cactus Outdoor. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacPatagoniaArc'teryxSwanndriMons RoyaleThe North FaceCactus OutdoorEarth Sea SkyColumbiaRabIcebreaker
Oct 202531.6%32.7%10.4%6.4%8.1%2.8%2.7%3%1.1%0.44%0.34%0.4%
Nov 202536%30.8%9.3%5.8%9%3.2%2.3%1.9%0.85%0.34%0.23%0.31%
Dec 202534.9%35.2%8.7%5.5%7%2.9%2.2%1.8%0.82%0.39%0.24%0.25%
Jan 202632.6%32.9%11.9%6.5%5.5%2.7%3.2%2.4%1.1%0.51%0.32%0.32%
Feb 202631.4%32.6%12.2%6.2%6.8%3.2%2.7%2.4%1.1%0.59%0.44%0.35%
Mar 202631.5%32.2%10.3%5.6%8.4%3.9%2.6%3%1.1%0.56%0.43%0.43%
Apr 202632.9%28.6%10.4%5.8%10.8%3.5%2.8%2.5%1.1%0.72%0.52%0.37%
May 202630.7%29.9%8.9%5.8%11.6%3.7%3.2%2.7%1.1%1.3%0.51%0.42%
Jun 202631.2%30%7.8%6.5%12.1%3.1%4.1%2.3%1.2%0.89%0.4%0.36%
Jul 202633.4%26.5%8.3%7.2%10.6%4%4.8%2.5%1.3%0.58%0.46%0.42%
Aug 202630.4%25.3%11.4%9%10.3%4.6%4.2%2.3%0.97%0.56%0.45%0.44%
Sep 202631.5%26.9%10.1%9.1%8.6%4.8%3.2%2.5%2.1%0.44%0.43%0.39%

How has the Cactus Outdoor and Macpac comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand outdoor clothing brands in September 2026?

2 changes

  1. In September 2026, Macpac gained share of searches among outdoor clothing brands in New Zealand, from 25.3% to 26.9%.

  2. Estimated monthly branded searches for Cactus Outdoor in New Zealand fell 16.3% over 12 measured months, from 5.7K to 4.8K in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Cactus Outdoor’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cactus Outdoor

2 branded search terms

  • cactus clothing
  • cactus outdoor

Macpac

16 branded search terms

  • Macpac
  • macpac bags
  • macpac colombo st
  • macpac fleece
  • macpac jacket
  • macpac outlet
  • macpac queen st
  • macpac queensgate
  • macpac rain jacket
  • macpac sale
  • macpac st lukes
  • macpac te rapa
  • macpac tents
  • macpac tower junction
  • macpac vest
  • macpac westgate

How the Brand Demand Index is measured

Other head-to-heads among outdoor clothing brands

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