Brandwave

How popular isKathmandu?

In September 2026, people searched for Kathmandu by name about 61,200 times in New Zealand, about the same as the previous year. These searches made up 47.9% of all New Zealand camping gear brand searches, placing Kathmandu first out of nine brands. When we asked both ChatGPT and Google AI Overviews about camping gear brands, Kathmandu appeared in all answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Kathmandu is the most searched of 9 competitors and the second most recommended in AI answers.

  1. KathmanduShare of searches 47.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MacpacShare of searches 41.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. ZempireShare of searches 4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. Kiwi CampingShare of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. OZtrailShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+4 more

Kathmandu website (opens in a new tab)

Follow Kathmandu and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top camping gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kathmandu appeared in all five answers. Kathmandu is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Kathmandu2nd
  3. Kiwi Camping3rd
  4. Coleman4th
  5. OZtrail5th
  6. Zempire6th
  7. Sea to Summit6th
  8. Black Wolf–
  9. Companion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiwi Camping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping gear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which camping gear brands compete with Kathmandu?

Kathmandu against camping gear brands in New Zealand, by month

Share of searches by month for Kathmandu, Macpac, Zempire, Kiwi Camping. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacZempireKiwi CampingOZtrailColemanSea to SummitBlack WolfCompanion
Oct 202541.6%43.3%6.8%3.8%2.2%1.3%0.64%0.34%0.01%
Nov 202545.9%39.4%6.1%3.9%2.3%1.6%0.54%0.28%<0.01%
Dec 202540.9%41.3%7.6%4.2%3%2.3%0.46%0.21%0.01%
Jan 202638.7%39.1%10.3%5.6%3.2%2.3%0.52%0.28%0.01%
Feb 202642.9%44.7%4.9%3.3%2%1.2%0.73%0.24%0.01%
Mar 202645.5%47%2.6%2.2%1.1%0.67%0.65%0.25%0.01%
Apr 202650.3%44%2.1%1.7%0.72%0.43%0.52%0.25%0.01%
May 202647.3%48.3%1.5%1.2%0.54%0.3%0.58%0.28%0.01%
Jun 202648.3%48.1%1.3%0.82%0.53%0.26%0.4%0.2%0.01%
Jul 202652.6%43.1%1.7%0.95%0.65%0.36%0.43%0.22%<0.01%
Aug 202650.2%43.2%2.6%1.4%1.2%0.52%0.52%0.33%0.01%
Sep 202647.9%41.9%4%2.5%1.7%0.94%0.6%0.39%<0.01%

  1. 1.Kathmandu

    47.9%

    Held 1st. 57.6K estimated branded searches, -17.6% vs prior month. Share -2.3 points.

  2. 2.Macpac

    41.9%

    Held 2nd. 50.4K estimated branded searches, -16.1% vs prior month. Share -1.3 points.

  3. 3.Zempire

    4%

    Held 3rd. 4.8K estimated branded searches, +34% vs prior month. Share +1.4 points.

  4. 4.Kiwi Camping

    2.5%

    Held 4th. 3K estimated branded searches, +51.3% vs prior month. Share +1.1 points.

  5. 5.OZtrail

    1.7%

    Held 5th. 2.1K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. 6.Coleman

    0.94%

    Held 6th. 1.1K estimated branded searches, +56.9% vs prior month. Share +0.4 points.

  7. 7.Sea to Summit

    0.6%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Black Wolf

    0.39%

    Held 8th. 470 estimated branded searches, +2.2% vs prior month. Share +0.1 points.

  9. 9.Companion

    <0.01%

    Held 9th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Kathmandu and its closest rivals

Every comparison with Kathmandu

42 comparisons

How has branded search demand for Kathmandu changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kathmandu in New Zealand held steady, from 59.9K to 61.2K.
  • Across the 12 months ending September 2026, Kathmandu’s share of searches among camping gear brands in New Zealand increased from 41.6% to 47.9%.
  • Across the 12 months ending September 2026, Kathmandu’s share of searches among camping gear brands in New Zealand peaked at 52.6% in July 2026 and was lowest at 38.7% in January 2026.
  • Across the 12 months ending September 2026, Kathmandu rose from 2nd to 1st among camping gear brands in New Zealand.

How did search popularity change for New Zealand camping gear brands in September 2026?

6 changes

  1. In September 2026, Zempire gained share of searches among camping gear brands in New Zealand, from 2.6% to 4%.

  2. In September 2026, Kiwi Camping gained share of searches among camping gear brands in New Zealand, from 1.4% to 2.5%.

  3. In September 2026, OZtrail gained share of searches among camping gear brands in New Zealand, from 1.2% to 1.7%.

  4. In September 2026, Kathmandu lost share of searches among camping gear brands in New Zealand, from 50.2% to 47.9%.

  5. In September 2026, Macpac lost share of searches among camping gear brands in New Zealand, from 43.2% to 41.9%.

  6. Coleman’s share of searches among camping gear brands in New Zealand has gained ground for 3 months in a row, from 0.26% to 0.94% in September 2026.

How are Kathmandu’s branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Kathmandu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Kathmandu
  • kathmandu bayfair
  • kathmandu beach shelter
  • kathmandu beach trolley
  • kathmandu botany
  • kathmandu camping gear
  • kathmandu gloves
  • kathmandu hiking gear
  • kathmandu jacket
  • kathmandu lyall bay
  • kathmandu northland
  • kathmandu outdoor clothing
  • kathmandu outdoor gear
  • kathmandu outlet
  • kathmandu retreat 280
  • kathmandu retreat 80
  • kathmandu socks
  • kathmandu st lukes
  • kathmandu sylvia park
  • kathmandu tower junction
  • kathmandu trolley
  • kathmandu vest
  • kathmandu waitakere
  • kathmandu westgate

Do you work for Kathmandu? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kathmandu compete?

Kathmandu is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cargo shorts brands2nd of 1016.6%Show ranking
Cargo pants brands2nd of 720.7%Show ranking
Outdoor clothing brands1st of 1231.5%Show ranking
outdoor equipment retailers2nd of 530.4%Show ranking
Waterproof jacket brands1st of 744.9%Show ranking
Backpack brands1st of 847.7%Show ranking
Camping gear brands1st of 947.9%Shown above
Tramping pack brands1st of 850.3%Show ranking
Camping chair brands1st of 851.5%Show ranking
Sleeping bag brands1st of 852.1%Show ranking
Creator with pink hair and a pink jacket

Is Kathmandu your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free