Brandwave

How popular isOZtrail?

In September 2026, people searched for OZtrail by name about 2,090 times in New Zealand, a 30.1% decrease from the previous year. These searches made up 1.7% of all New Zealand camping gear brand searches, placing OZtrail fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about camping gear brands, OZtrail appeared in one of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

OZtrail is the fifth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. KathmanduShare of searches 47.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MacpacShare of searches 41.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. ZempireShare of searches 4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. Kiwi CampingShare of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. OZtrailShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+4 more

OZtrail website (opens in a new tab)

Follow OZtrail and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top camping gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OZtrail was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. OZtrail is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Kathmandu2nd
  3. Kiwi Camping3rd
  4. Coleman4th
  5. OZtrail5th
  6. Zempire6th
  7. Sea to Summit6th
  8. Black Wolf–
  9. Companion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiwi Camping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping gear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which camping gear brands compete with OZtrail?

OZtrail against camping gear brands in New Zealand, by month

Share of searches by month for Kathmandu, Macpac, Zempire, Kiwi Camping, OZtrail. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacZempireKiwi CampingOZtrailColemanSea to SummitBlack WolfCompanion
Oct 202541.6%43.3%6.8%3.8%2.2%1.3%0.64%0.34%0.01%
Nov 202545.9%39.4%6.1%3.9%2.3%1.6%0.54%0.28%<0.01%
Dec 202540.9%41.3%7.6%4.2%3%2.3%0.46%0.21%0.01%
Jan 202638.7%39.1%10.3%5.6%3.2%2.3%0.52%0.28%0.01%
Feb 202642.9%44.7%4.9%3.3%2%1.2%0.73%0.24%0.01%
Mar 202645.5%47%2.6%2.2%1.1%0.67%0.65%0.25%0.01%
Apr 202650.3%44%2.1%1.7%0.72%0.43%0.52%0.25%0.01%
May 202647.3%48.3%1.5%1.2%0.54%0.3%0.58%0.28%0.01%
Jun 202648.3%48.1%1.3%0.82%0.53%0.26%0.4%0.2%0.01%
Jul 202652.6%43.1%1.7%0.95%0.65%0.36%0.43%0.22%<0.01%
Aug 202650.2%43.2%2.6%1.4%1.2%0.52%0.52%0.33%0.01%
Sep 202647.9%41.9%4%2.5%1.7%0.94%0.6%0.39%<0.01%

  1. 1.Kathmandu

    47.9%

    Held 1st. 57.6K estimated branded searches, -17.6% vs prior month. Share -2.3 points.

  2. 2.Macpac

    41.9%

    Held 2nd. 50.4K estimated branded searches, -16.1% vs prior month. Share -1.3 points.

  3. 3.Zempire

    4%

    Held 3rd. 4.8K estimated branded searches, +34% vs prior month. Share +1.4 points.

  4. 4.Kiwi Camping

    2.5%

    Held 4th. 3K estimated branded searches, +51.3% vs prior month. Share +1.1 points.

  5. 5.OZtrail

    1.7%

    Held 5th. 2.1K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. 6.Coleman

    0.94%

    Held 6th. 1.1K estimated branded searches, +56.9% vs prior month. Share +0.4 points.

  7. 7.Sea to Summit

    0.6%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Black Wolf

    0.39%

    Held 8th. 470 estimated branded searches, +2.2% vs prior month. Share +0.1 points.

  9. 9.Companion

    <0.01%

    Held 9th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between OZtrail and its closest rivals

Every comparison with OZtrail

8 comparisons

How has branded search demand for OZtrail changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OZtrail in New Zealand fell from 3K to 2.1K.
  • Across the 12 months ending September 2026, OZtrail’s share of searches among camping gear brands in New Zealand peaked at 3.2% in January 2026 and was lowest at 0.53% in June 2026.

How did search popularity change for New Zealand camping gear brands in September 2026?

6 changes

  1. In September 2026, Zempire gained share of searches among camping gear brands in New Zealand, from 2.6% to 4%.

  2. In September 2026, Kiwi Camping gained share of searches among camping gear brands in New Zealand, from 1.4% to 2.5%.

  3. In September 2026, OZtrail gained share of searches among camping gear brands in New Zealand, from 1.2% to 1.7%.

  4. In September 2026, Kathmandu lost share of searches among camping gear brands in New Zealand, from 50.2% to 47.9%.

  5. In September 2026, Macpac lost share of searches among camping gear brands in New Zealand, from 43.2% to 41.9%.

  6. Coleman’s share of searches among camping gear brands in New Zealand has gained ground for 3 months in a row, from 0.26% to 0.94% in September 2026.

How are OZtrail’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using OZtrail’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oztrail
  • oztrail blackout tent
  • oztrail camping
  • oztrail fast frame
  • oztrail fatmat
  • oztrail gazebo
  • oztrail hiker fly
  • oztrail queen stretcher
  • oztrail stretcher
  • oztrail stretcher tent
  • oztrail swag
  • oztrail tent

Do you work for OZtrail? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OZtrail compete?

OZtrail is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping gear brands5th of 91.7%Shown above
Camping chair brands4th of 80.99%Show ranking
Creator with pink hair and a pink jacket

Is OZtrail your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free