Brandwave

How popular isMacpac?

In September 2026, people searched for Macpac by name about 54,300 times in New Zealand, a 15% decrease from the previous year. These searches made up 41.9% of all New Zealand camping gear brand searches, placing Macpac second out of nine brands. When we asked both ChatGPT and Google AI Overviews about camping gear brands, Macpac appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Macpac is the second most searched of 9 competitors and the most recommended in AI answers.

  1. KathmanduShare of searches 47.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MacpacShare of searches 41.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. ZempireShare of searches 4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. Kiwi CampingShare of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. OZtrailShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top camping gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Macpac was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Macpac is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Kathmandu2nd
  3. Kiwi Camping3rd
  4. Coleman4th
  5. OZtrail5th
  6. Zempire6th
  7. Sea to Summit6th
  8. Black Wolf–
  9. Companion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiwi Camping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping gear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which camping gear brands compete with Macpac?

Macpac against camping gear brands in New Zealand, by month

Share of searches by month for Kathmandu, Macpac, Zempire, Kiwi Camping. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacZempireKiwi CampingOZtrailColemanSea to SummitBlack WolfCompanion
Oct 202541.6%43.3%6.8%3.8%2.2%1.3%0.64%0.34%0.01%
Nov 202545.9%39.4%6.1%3.9%2.3%1.6%0.54%0.28%<0.01%
Dec 202540.9%41.3%7.6%4.2%3%2.3%0.46%0.21%0.01%
Jan 202638.7%39.1%10.3%5.6%3.2%2.3%0.52%0.28%0.01%
Feb 202642.9%44.7%4.9%3.3%2%1.2%0.73%0.24%0.01%
Mar 202645.5%47%2.6%2.2%1.1%0.67%0.65%0.25%0.01%
Apr 202650.3%44%2.1%1.7%0.72%0.43%0.52%0.25%0.01%
May 202647.3%48.3%1.5%1.2%0.54%0.3%0.58%0.28%0.01%
Jun 202648.3%48.1%1.3%0.82%0.53%0.26%0.4%0.2%0.01%
Jul 202652.6%43.1%1.7%0.95%0.65%0.36%0.43%0.22%<0.01%
Aug 202650.2%43.2%2.6%1.4%1.2%0.52%0.52%0.33%0.01%
Sep 202647.9%41.9%4%2.5%1.7%0.94%0.6%0.39%<0.01%

  1. 1.Kathmandu

    47.9%

    Held 1st. 57.6K estimated branded searches, -17.6% vs prior month. Share -2.3 points.

  2. 2.Macpac

    41.9%

    Held 2nd. 50.4K estimated branded searches, -16.1% vs prior month. Share -1.3 points.

  3. 3.Zempire

    4%

    Held 3rd. 4.8K estimated branded searches, +34% vs prior month. Share +1.4 points.

  4. 4.Kiwi Camping

    2.5%

    Held 4th. 3K estimated branded searches, +51.3% vs prior month. Share +1.1 points.

  5. 5.OZtrail

    1.7%

    Held 5th. 2.1K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. 6.Coleman

    0.94%

    Held 6th. 1.1K estimated branded searches, +56.9% vs prior month. Share +0.4 points.

  7. 7.Sea to Summit

    0.6%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Black Wolf

    0.39%

    Held 8th. 470 estimated branded searches, +2.2% vs prior month. Share +0.1 points.

  9. 9.Companion

    <0.01%

    Held 9th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Macpac and its closest rivals

Every comparison with Macpac

42 comparisons

How has branded search demand for Macpac changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Macpac in New Zealand fell from 64K to 54.3K.
  • Across the 12 months ending September 2026, Macpac’s share of searches among camping gear brands in New Zealand decreased from 43.3% to 41.9%.
  • Across the 12 months ending September 2026, Macpac’s share of searches among camping gear brands in New Zealand peaked at 48.3% in May 2026 and was lowest at 39.1% in January 2026.
  • Across the 12 months ending September 2026, Macpac fell from 1st to 2nd among camping gear brands in New Zealand.

How did search popularity change for New Zealand camping gear brands in September 2026?

6 changes

  1. In September 2026, Zempire gained share of searches among camping gear brands in New Zealand, from 2.6% to 4%.

  2. In September 2026, Kiwi Camping gained share of searches among camping gear brands in New Zealand, from 1.4% to 2.5%.

  3. In September 2026, OZtrail gained share of searches among camping gear brands in New Zealand, from 1.2% to 1.7%.

  4. In September 2026, Kathmandu lost share of searches among camping gear brands in New Zealand, from 50.2% to 47.9%.

  5. In September 2026, Macpac lost share of searches among camping gear brands in New Zealand, from 43.2% to 41.9%.

  6. Coleman’s share of searches among camping gear brands in New Zealand has gained ground for 3 months in a row, from 0.26% to 0.94% in September 2026.

How are Macpac’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Macpac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Macpac
  • macpac bags
  • macpac camping gear
  • macpac colombo st
  • macpac fleece
  • macpac jacket
  • macpac merino
  • macpac outdoor clothing
  • macpac outdoor gear
  • macpac outlet
  • macpac packs
  • macpac queen st
  • macpac queensgate
  • macpac rain jacket
  • macpac sale
  • macpac sleeping bags
  • macpac st lukes
  • macpac te rapa
  • macpac tents
  • macpac tower junction
  • macpac vest
  • macpac westgate

Do you work for Macpac? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Macpac compete?

Macpac is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Outdoor clothing brands2nd of 1226.9%Show ranking
outdoor equipment retailers3rd of 527.2%Show ranking
Waterproof jacket brands2nd of 731.6%Show ranking
Backpack brands2nd of 841.7%Show ranking
Camping gear brands2nd of 941.9%Shown above
Tramping pack brands2nd of 844.9%Show ranking
Camping chair brands2nd of 845.1%Show ranking
Sleeping bag brands2nd of 846.3%Show ranking
Snow pants brands1st of 849.9%Show ranking
Base layer brands1st of 882.4%Show ranking
Merino clothing brands7th of 81.1%Show ranking
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