Snow pants brands in New Zealand:Which are most popular?
In September 2026, Macpac was the most searched snow pants brand in New Zealand, accounting for 49.9% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Patagonia showed up in every answer. Patagonia was recommended most often, though no response put it first.
MacpacShare of searches 49.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
Arc'teryxShare of searches 19.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
PatagoniaShare of searches 18.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
The North FaceShare of searches 7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
VolcomShare of searches 2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top snow pants brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Patagonia appeared every time. Patagonia was recommended most often, though no answer put it first. Burton was second, and The North Face was third. Volcom, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Patagonia1st
Burton2nd- The North Face3rd
Helly Hansen4th- Arc'teryx5th
- Macpac6th
- Volcom–
Roxy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The North Face3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Helly Hansen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arc'teryx2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roxy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Volcom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snow pants brands
5 answers
Asked ChatGPT
“Which snow pants brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best snow pants brands in New Zealand?”
Asked ChatGPT
“What's the best snow pants brand in New Zealand for cold wet conditions?”
Searched Google, AI Overview
“ski pants nz”
Searched Google, AI Overview
“waterproof ski pants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which snow pants brands do people search for most?
This chart shows how often people search Google for each snow pants brand by name. Each line represents a brand's share of searches for all eight snow pants brands we track, month by month, from searches in New Zealand.
Share of searches by month for Macpac, Arc'teryx, Patagonia, The North Face. The figures are in the table below the chart.
View monthly share of searches table
| Month | Macpac | Arc'teryx | Patagonia | The North Face | Volcom | Burton | Helly Hansen | Roxy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.6% | 13.1% | 17.8% | 5.5% | 1.7% | 0.76% | 1.6% | 0.01% |
| Nov 2025 | 60.4% | 12.7% | 18.1% | 5.2% | 1.5% | 0.53% | 1.6% | <0.01% |
| Dec 2025 | 64.3% | 11.4% | 15.7% | 4.7% | 1.4% | 0.44% | 2.1% | <0.01% |
| Jan 2026 | 56.8% | 12.2% | 20.8% | 6.3% | 1.4% | 0.56% | 1.8% | 0.02% |
| Feb 2026 | 57.3% | 12.1% | 20.9% | 5.4% | 1.4% | 1.4% | 1.5% | 0.01% |
| Mar 2026 | 61.2% | 11.3% | 18.3% | 5.7% | 1.5% | 0.67% | 1.3% | 0.01% |
| Apr 2026 | 56.5% | 12.8% | 20.7% | 6.3% | 1.5% | 0.67% | 1.5% | <0.01% |
| May 2026 | 58.5% | 12.6% | 17.5% | 7.1% | 1.7% | 0.9% | 1.5% | 0.02% |
| Jun 2026 | 60% | 13.6% | 14.7% | 7.9% | 1.5% | 1.1% | 1.3% | 0.03% |
| Jul 2026 | 54.1% | 15.9% | 16.2% | 8.2% | 1.9% | 2.3% | 1.4% | 0.08% |
| Aug 2026 | 46.3% | 18.7% | 20.8% | 8% | 1.8% | 2.5% | 1.8% | 0.04% |
| Sep 2026 | 49.9% | 19.5% | 18.2% | 7% | 2% | 1.8% | 1.6% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 40.5K | -18.2% | +3.6 points | |
| 2, moved from 3rd to 2nd | 19.5% | 15.8K | -20.9% | +0.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.2% | 14.8K | -33.3% | -2.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7% | 5.7K | -33.6% | -1 points | |
| 5, moved from 6th to 5th | 2% | 1.6K | -18.4% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.8% | 1.5K | -45.9% | -0.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.6% | 1.3K | -31.6% | -0.2 points | |
| 8, held 8th | 0.01% | 10 | -75% | 0 points |
1.
Macpac49.9%
Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share +3.6 points.
19.5%
Moved from 3rd to 2nd. 15.8K estimated branded searches, -20.9% vs prior month. Share +0.8 points.
18.2%
Moved from 2nd to 3rd. 14.8K estimated branded searches, -33.3% vs prior month. Share -2.5 points.
7%
Held 4th. 5.7K estimated branded searches, -33.6% vs prior month. Share -1 points.
5.
Volcom2%
Moved from 6th to 5th. 1.6K estimated branded searches, -18.4% vs prior month. Share +0.1 points.
6.
Burton1.8%
Moved from 5th to 6th. 1.5K estimated branded searches, -45.9% vs prior month. Share -0.7 points.
1.6%
Held 7th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.2 points.
8.
Roxy0.01%
Held 8th. 10 estimated branded searches, -75% vs prior month. Share 0 points.
Which brand is most popular in search among snow pants brands in New Zealand?
8 brands
In September 2026, Macpac was the most searched among snow pants brands in New Zealand, with an estimated 40.5K branded searches, 49.9% of all searches for the eight we track. Arc'teryx is in 2nd place, 30.4 percentage points behind at 19.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Macpac | 59.6% → 49.9% | 64.3%Dec 2025 | 46.3%Aug 2026 | 1st |
| Arc'teryx | 13.1% → 19.5% | 19.5%Sep 2026 | 11.3%Mar 2026 | 3rd → 2nd |
| Patagonia | 17.8% → 18.2% | 20.9%Feb 2026 | 14.7%Jun 2026 | 2nd → 3rd |
| The North Face | 5.5% → 7% | 8.2%Jul 2026 | 4.7%Dec 2025 | 4th |
| Volcom | 1.7% → 2% | 2%Sep 2026 | 1.4%Feb 2026 | 5th |
| Burton | 0.76% → 1.8% | 2.5%Aug 2026 | 0.44%Dec 2025 | 7th → 6th |
| Helly Hansen | 1.6% | 2.1%Dec 2025 | 1.3%Jun 2026 | 6th → 7th |
| Roxy | 0.01% | 0.08%Jul 2026 | <0.01%Dec 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Macpac’s share of searches among snow pants brands in New Zealand decreased from 59.6% to 49.9%.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among snow pants brands in New Zealand increased from 13.1% to 19.5%.
- Across the 12 months ending September 2026, The North Face’s share of searches among snow pants brands in New Zealand increased from 5.5% to 7%.
- Across the 12 months ending September 2026, Burton’s share of searches among snow pants brands in New Zealand increased from 0.76% to 1.8%.
- Across the 12 months ending September 2026, Macpac’s share of searches among snow pants brands in New Zealand peaked at 64.3% in December 2025 and was lowest at 46.3% in August 2026.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among snow pants brands in New Zealand peaked at 19.5% in September 2026 and was lowest at 11.3% in March 2026.
- Across the 12 months ending September 2026, Patagonia’s share of searches among snow pants brands in New Zealand peaked at 20.9% in February 2026 and was lowest at 14.7% in June 2026.
- Across the 12 months ending September 2026, The North Face’s share of searches among snow pants brands in New Zealand peaked at 8.2% in July 2026 and was lowest at 4.7% in December 2025.
- Across the 12 months ending September 2026, Burton’s share of searches among snow pants brands in New Zealand peaked at 2.5% in August 2026 and was lowest at 0.44% in December 2025.
- Across the 12 months ending September 2026, Arc'teryx rose from 3rd to 2nd among snow pants brands in New Zealand.
- Across the 12 months ending September 2026, Patagonia fell from 2nd to 3rd among snow pants brands in New Zealand.
- Across the 12 months ending September 2026, Burton rose from 7th to 6th among snow pants brands in New Zealand.
- Across the 12 months ending September 2026, Helly Hansen fell from 6th to 7th among snow pants brands in New Zealand.
- Across the 12 months ending September 2026, Volcom and Roxy held steady: their share of searches among snow pants brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand snow pants brands in September 2026?
6 changes
In September 2026, Arc'teryx overtook Patagonia to rank 2nd among snow pants brands in New Zealand, with 19.5% of the searches.
In September 2026, Macpac gained share of searches among snow pants brands in New Zealand, from 46.3% to 49.9%.
In September 2026, Patagonia lost share of searches among snow pants brands in New Zealand, from 20.8% to 18.2%.
In September 2026, The North Face lost share of searches among snow pants brands in New Zealand, from 8% to 7%.
In September 2026, Burton lost share of searches among snow pants brands in New Zealand, from 2.5% to 1.8%.
In September 2026, Volcom rose from 6th to 5th among snow pants brands in New Zealand.
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