Brandwave

How popular isArc'teryx?

In September 2026, people searched for Arc'teryx by name about 17,800 times in New Zealand, a 48.1% increase from the previous year. These searches made up 19.5% of all New Zealand snow pants brand searches, placing Arc'teryx second out of eight brands. When we asked both ChatGPT and Google AI Overviews about snow pants brands, Arc'teryx appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Arc'teryx is the second most searched of 8 competitors and the fifth most recommended in AI answers.

  1. MacpacShare of searches 49.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. Arc'teryxShare of searches 19.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. PatagoniaShare of searches 18.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. The North FaceShare of searches 7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. VolcomShare of searches 2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top snow pants brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arc'teryx was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Arc'teryx is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. Burton2nd
  3. The North Face3rd
  4. Helly Hansen4th
  5. Arc'teryx5th
  6. Macpac6th
  7. Volcom–
  8. Roxy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The North Face3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helly Hansen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arc'teryx2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roxy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volcom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about snow pants brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which snow pants brands compete with Arc'teryx?

Arc'teryx against snow pants brands in New Zealand, by month

Share of searches by month for Macpac, Arc'teryx, Patagonia, The North Face. The figures are in the table below the chart.

View monthly share of searches table
MonthMacpacArc'teryxPatagoniaThe North FaceVolcomBurtonHelly HansenRoxy
Oct 202559.6%13.1%17.8%5.5%1.7%0.76%1.6%0.01%
Nov 202560.4%12.7%18.1%5.2%1.5%0.53%1.6%<0.01%
Dec 202564.3%11.4%15.7%4.7%1.4%0.44%2.1%<0.01%
Jan 202656.8%12.2%20.8%6.3%1.4%0.56%1.8%0.02%
Feb 202657.3%12.1%20.9%5.4%1.4%1.4%1.5%0.01%
Mar 202661.2%11.3%18.3%5.7%1.5%0.67%1.3%0.01%
Apr 202656.5%12.8%20.7%6.3%1.5%0.67%1.5%<0.01%
May 202658.5%12.6%17.5%7.1%1.7%0.9%1.5%0.02%
Jun 202660%13.6%14.7%7.9%1.5%1.1%1.3%0.03%
Jul 202654.1%15.9%16.2%8.2%1.9%2.3%1.4%0.08%
Aug 202646.3%18.7%20.8%8%1.8%2.5%1.8%0.04%
Sep 202649.9%19.5%18.2%7%2%1.8%1.6%0.01%

  1. 1.Macpac

    49.9%

    Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share +3.6 points.

  2. 2.Arc'teryx

    19.5%

    Moved from 3rd to 2nd. 15.8K estimated branded searches, -20.9% vs prior month. Share +0.8 points.

  3. 3.Patagonia

    18.2%

    Moved from 2nd to 3rd. 14.8K estimated branded searches, -33.3% vs prior month. Share -2.5 points.

  4. 4.The North Face

    7%

    Held 4th. 5.7K estimated branded searches, -33.6% vs prior month. Share -1 points.

  5. 5.Volcom

    2%

    Moved from 6th to 5th. 1.6K estimated branded searches, -18.4% vs prior month. Share +0.1 points.

  6. 6.Burton

    1.8%

    Moved from 5th to 6th. 1.5K estimated branded searches, -45.9% vs prior month. Share -0.7 points.

  7. 7.Helly Hansen

    1.6%

    Held 7th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.2 points.

  8. 8.Roxy

    0.01%

    Held 8th. 10 estimated branded searches, -75% vs prior month. Share 0 points.

Compare popularity between Arc'teryx and its closest rivals

Every comparison with Arc'teryx

17 comparisons

How has branded search demand for Arc'teryx changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Arc'teryx in New Zealand rose from 12K to 17.8K.
  • Across the 12 months ending September 2026, Arc'teryx’s share of searches among snow pants brands in New Zealand increased from 13.1% to 19.5%.
  • Across the 12 months ending September 2026, Arc'teryx’s share of searches among snow pants brands in New Zealand peaked at 19.5% in September 2026 and was lowest at 11.3% in March 2026.
  • Across the 12 months ending September 2026, Arc'teryx rose from 3rd to 2nd among snow pants brands in New Zealand.

How did search popularity change for New Zealand snow pants brands in September 2026?

6 changes

  1. In September 2026, Arc'teryx overtook Patagonia to rank 2nd among snow pants brands in New Zealand, with 19.5% of the searches.

  2. In September 2026, Macpac gained share of searches among snow pants brands in New Zealand, from 46.3% to 49.9%.

  3. In September 2026, Patagonia lost share of searches among snow pants brands in New Zealand, from 20.8% to 18.2%.

  4. In September 2026, The North Face lost share of searches among snow pants brands in New Zealand, from 8% to 7%.

  5. In September 2026, Burton lost share of searches among snow pants brands in New Zealand, from 2.5% to 1.8%.

  6. In September 2026, Volcom rose from 6th to 5th among snow pants brands in New Zealand.

How are Arc'teryx’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Arc'teryx’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • arc teryx jacket
  • arcteryx
  • arcteryx alpha sv
  • arcteryx ar beta
  • arcteryx atom hoody
  • arcteryx beanie
  • arcteryx beta
  • arcteryx beta jacket
  • arcteryx beta sl
  • arcteryx ca
  • arcteryx jacket
  • arcteryx outlet
  • arcteryx rain jacket
  • arcteryx sale
  • arcteryx ski gear

Do you work for Arc'teryx? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Arc'teryx compete?

Arc'teryx is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Outdoor clothing brands4th of 129.1%Show ranking
Snow pants brands2nd of 819.5%Shown above
Climbing harness brands1st of 486.4%Show ranking
Rope bag brands1st of 386.4%Show ranking
Chalk bag brands1st of 388.2%Show ranking
Creator with pink hair and a pink jacket

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