How popular isArc'teryx?
In September 2026, people searched for Arc'teryx by name about 17,800 times in New Zealand, a 48.1% increase from the previous year. These searches made up 88.2% of all New Zealand chalk bag brand searches, placing Arc'teryx first out of three brands. When we asked both ChatGPT and Google AI Overviews about chalk bag brands, Arc'teryx did not appear in any of the answers.
Arc'teryx is the most searched of 3 competitors.
Arc'teryxShare of searches 88.2%Mentioned in 0 of 5 AI answers
Black DiamondShare of searches 10.6%Mentioned in 5 of 5 AI answers
DeuterShare of searches 1.2%Mentioned in 0 of 5 AI answers
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Top chalk bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Arc'teryx did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Deuter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chalk bag brands
5 answers
Asked ChatGPT
“Which chalk bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chalk bag brands in New Zealand?”
Asked ChatGPT
“What's the best chalk bag brand in New Zealand for bouldering and climbing?”
Searched Google, AI Overview
“climbing chalk bag”
Searched Google, AI Overview
“bouldering chalk bag”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which chalk bag brands compete with Arc'teryx?
Share of searches by month for Arc'teryx, Black Diamond. The figures are in the table below the chart.
View monthly share of searches table
| Month | Arc'teryx | Black Diamond | Deuter |
|---|---|---|---|
| Oct 2025 | 87.8% | 10.5% | 1.7% |
| Nov 2025 | 89.1% | 9.1% | 1.8% |
| Dec 2025 | 89.7% | 8.9% | 1.4% |
| Jan 2026 | 89.6% | 8.9% | 1.4% |
| Feb 2026 | 87.4% | 10.9% | 1.8% |
| Mar 2026 | 87.8% | 10.2% | 2% |
| Apr 2026 | 90.1% | 8.5% | 1.4% |
| May 2026 | 87.8% | 10.8% | 1.4% |
| Jun 2026 | 90.6% | 8.6% | 0.76% |
| Jul 2026 | 91.1% | 8.2% | 0.72% |
| Aug 2026 | 90.6% | 8.6% | 0.77% |
| Sep 2026 | 88.2% | 10.6% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.2% | 15.8K | -20.9% | -2.4 points | |
| 2, held 2nd | 10.6% | 1.9K | 0% | +2 points | |
| 3, held 3rd | 1.2% | 210 | +23.5% | +0.4 points |
88.2%
Held 1st. 15.8K estimated branded searches, -20.9% vs prior month. Share -2.4 points.
10.6%
Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share +2 points.
3.
Deuter1.2%
Held 3rd. 210 estimated branded searches, +23.5% vs prior month. Share +0.4 points.
Compare popularity between Arc'teryx and its closest rivals
Every comparison with Arc'teryx
17 comparisons
- Arc'teryx vs Kathmandu
- Arc'teryx vs Macpac
- Arc'teryx vs Patagonia
- Arc'teryx vs Swanndri
- Arc'teryx vs Mons Royale
- Arc'teryx vs The North Face
- Arc'teryx vs Cactus Outdoor
- Arc'teryx vs Earth Sea Sky
- Arc'teryx vs Black Diamond
- Arc'teryx vs Volcom
- Arc'teryx vs Burton
- Arc'teryx vs Helly Hansen
- Arc'teryx vs Columbia
- Arc'teryx vs Rab
- Arc'teryx vs Icebreaker
- Arc'teryx vs Petzl
- Arc'teryx vs Deuter
How has branded search demand for Arc'teryx changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Arc'teryx in New Zealand rose from 12K to 17.8K.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among chalk bag brands in New Zealand peaked at 91.1% in July 2026 and was lowest at 87.4% in February 2026.
How did search popularity change for New Zealand chalk bag brands in September 2026?
2 changes

In September 2026, Black Diamond gained share of searches among chalk bag brands in New Zealand, from 8.6% to 10.6%.

In September 2026, Arc'teryx lost share of searches among chalk bag brands in New Zealand, from 90.6% to 88.2%.
How are Arc'teryx’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Arc'teryx’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- arc teryx jacket
- arcteryx
- arcteryx alpha sv
- arcteryx ar beta
- arcteryx atom hoody
- arcteryx beanie
- arcteryx beta
- arcteryx beta jacket
- arcteryx beta sl
- arcteryx ca
- arcteryx jacket
- arcteryx outlet
- arcteryx rain jacket
- arcteryx sale
- arcteryx ski gear
Do you work for Arc'teryx? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Arc'teryx compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Outdoor clothing brands | 4th of 12 | 9.1% | Show ranking |
| Snow pants brands | 2nd of 8 | 19.5% | Show ranking |
| Climbing harness brands | 1st of 4 | 86.4% | Show ranking |
| Rope bag brands | 1st of 3 | 86.4% | Show ranking |
| Chalk bag brands | 1st of 3 | 88.2% | Shown above |

Is Arc'teryx your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.