Brandwave

How popular isArc'teryx?

In September 2026, people searched for Arc'teryx by name about 17,800 times in New Zealand, a 48.1% increase from the previous year. These searches made up 88.2% of all New Zealand chalk bag brand searches, placing Arc'teryx first out of three brands. When we asked both ChatGPT and Google AI Overviews about chalk bag brands, Arc'teryx did not appear in any of the answers.

Search and AI answers in September 2026

Arc'teryx is the most searched of 3 competitors.

  1. Arc'teryxShare of searches 88.2%Mentioned in 0 of 5 AI answers
  2. Black DiamondShare of searches 10.6%Mentioned in 5 of 5 AI answers
  3. DeuterShare of searches 1.2%Mentioned in 0 of 5 AI answers
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Top chalk bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arc'teryx did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deuter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chalk bag brands

5 answers
  • Asked ChatGPT

    “Which chalk bag brand should I buy in New Zealand?”

    1. 1Black Diamond
  • Asked ChatGPT

    “What are the best chalk bag brands in New Zealand?”

    1. 1Black Diamond
  • Asked ChatGPT

    “What's the best chalk bag brand in New Zealand for bouldering and climbing?”

    1. 1Black Diamond
  • Searched Google, AI Overview

    “climbing chalk bag”

    1. 1Black Diamond
  • Searched Google, AI Overview

    “bouldering chalk bag”

    1. 1Black Diamond

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which chalk bag brands compete with Arc'teryx?

Arc'teryx against chalk bag brands in New Zealand, by month

Share of searches by month for Arc'teryx, Black Diamond. The figures are in the table below the chart.

View monthly share of searches table
MonthArc'teryxBlack DiamondDeuter
Oct 202587.8%10.5%1.7%
Nov 202589.1%9.1%1.8%
Dec 202589.7%8.9%1.4%
Jan 202689.6%8.9%1.4%
Feb 202687.4%10.9%1.8%
Mar 202687.8%10.2%2%
Apr 202690.1%8.5%1.4%
May 202687.8%10.8%1.4%
Jun 202690.6%8.6%0.76%
Jul 202691.1%8.2%0.72%
Aug 202690.6%8.6%0.77%
Sep 202688.2%10.6%1.2%
  1. 1.Arc'teryx

    88.2%

    Held 1st. 15.8K estimated branded searches, -20.9% vs prior month. Share -2.4 points.

  2. Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share +2 points.

  3. 3.Deuter

    1.2%

    Held 3rd. 210 estimated branded searches, +23.5% vs prior month. Share +0.4 points.

Compare popularity between Arc'teryx and its closest rivals

Every comparison with Arc'teryx

17 comparisons

How has branded search demand for Arc'teryx changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Arc'teryx in New Zealand rose from 12K to 17.8K.
  • Across the 12 months ending September 2026, Arc'teryx’s share of searches among chalk bag brands in New Zealand peaked at 91.1% in July 2026 and was lowest at 87.4% in February 2026.

How did search popularity change for New Zealand chalk bag brands in September 2026?

2 changes
  1. In September 2026, Black Diamond gained share of searches among chalk bag brands in New Zealand, from 8.6% to 10.6%.

  2. In September 2026, Arc'teryx lost share of searches among chalk bag brands in New Zealand, from 90.6% to 88.2%.

How are Arc'teryx’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Arc'teryx’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • arc teryx jacket
  • arcteryx
  • arcteryx alpha sv
  • arcteryx ar beta
  • arcteryx atom hoody
  • arcteryx beanie
  • arcteryx beta
  • arcteryx beta jacket
  • arcteryx beta sl
  • arcteryx ca
  • arcteryx jacket
  • arcteryx outlet
  • arcteryx rain jacket
  • arcteryx sale
  • arcteryx ski gear

Do you work for Arc'teryx? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Arc'teryx compete?

Arc'teryx is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Outdoor clothing brands4th of 129.1%Show ranking
Snow pants brands2nd of 819.5%Show ranking
Climbing harness brands1st of 486.4%Show ranking
Rope bag brands1st of 386.4%Show ranking
Chalk bag brands1st of 388.2%Shown above
Creator with pink hair and a pink jacket

Is Arc'teryx your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.