How popular isDeuter?
In September 2026, people searched for Deuter by name about 400 times in New Zealand, a 9.1% decrease from the previous year. These searches made up 1.2% of all New Zealand chalk bag brand searches, placing Deuter third out of three brands. When we asked both ChatGPT and Google AI Overviews about chalk bag brands, Deuter did not appear in any of the answers.
Deuter is the third most searched of 3 competitors.
Arc'teryxShare of searches 88.2%Mentioned in 0 of 5 AI answers
Black DiamondShare of searches 10.6%Mentioned in 5 of 5 AI answers
DeuterShare of searches 1.2%Mentioned in 0 of 5 AI answers
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Top chalk bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Deuter did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Deuter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chalk bag brands
5 answers
Asked ChatGPT
“Which chalk bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chalk bag brands in New Zealand?”
Asked ChatGPT
“What's the best chalk bag brand in New Zealand for bouldering and climbing?”
Searched Google, AI Overview
“climbing chalk bag”
Searched Google, AI Overview
“bouldering chalk bag”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which chalk bag brands compete with Deuter?
Share of searches by month for Arc'teryx, Black Diamond, Deuter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Arc'teryx | Black Diamond | Deuter |
|---|---|---|---|
| Oct 2025 | 87.8% | 10.5% | 1.7% |
| Nov 2025 | 89.1% | 9.1% | 1.8% |
| Dec 2025 | 89.7% | 8.9% | 1.4% |
| Jan 2026 | 89.6% | 8.9% | 1.4% |
| Feb 2026 | 87.4% | 10.9% | 1.8% |
| Mar 2026 | 87.8% | 10.2% | 2% |
| Apr 2026 | 90.1% | 8.5% | 1.4% |
| May 2026 | 87.8% | 10.8% | 1.4% |
| Jun 2026 | 90.6% | 8.6% | 0.76% |
| Jul 2026 | 91.1% | 8.2% | 0.72% |
| Aug 2026 | 90.6% | 8.6% | 0.77% |
| Sep 2026 | 88.2% | 10.6% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.2% | 15.8K | -20.9% | -2.4 points | |
| 2, held 2nd | 10.6% | 1.9K | 0% | +2 points | |
| 3, held 3rd | 1.2% | 210 | +23.5% | +0.4 points |
88.2%
Held 1st. 15.8K estimated branded searches, -20.9% vs prior month. Share -2.4 points.
10.6%
Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share +2 points.
3.
Deuter1.2%
Held 3rd. 210 estimated branded searches, +23.5% vs prior month. Share +0.4 points.
Compare popularity between Deuter and its closest rivals
Every comparison with Deuter
13 comparisons
How has branded search demand for Deuter changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Deuter in New Zealand fell from 440 to 400.
- Across the 12 months ending September 2026, Deuter’s share of searches among chalk bag brands in New Zealand decreased from 1.7% to 1.2%.
- Across the 12 months ending September 2026, Deuter’s share of searches among chalk bag brands in New Zealand peaked at 2% in March 2026 and was lowest at 0.72% in July 2026.
How did search popularity change for New Zealand chalk bag brands in September 2026?
2 changes
In September 2026, Black Diamond gained share of searches among chalk bag brands in New Zealand, from 8.6% to 10.6%.
In September 2026, Arc'teryx lost share of searches among chalk bag brands in New Zealand, from 90.6% to 88.2%.
How are Deuter’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Deuter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- deuter
- deuter backpack
- deuter hiking pack
- deuter pack
- deuter travel backpack
Do you work for Deuter? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Deuter compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Backpack brands | 7th of 8 | 0.33% | Show ranking |
| Tramping pack brands | 6th of 8 | 0.18% | Show ranking |
| Chalk bag brands | 3rd of 3 | 1.2% | Shown above |
Is Deuter your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.