How popular isBlack Diamond?
In September 2026, people searched for Black Diamond by name about 2,160 times in New Zealand, a 38.5% increase from the previous year. These searches made up 10.6% of all New Zealand chalk bag brand searches, placing Black Diamond second out of three brands. When we asked both ChatGPT and Google AI Overviews about chalk bag brands, Black Diamond appeared in all answers.
Black Diamond is the second most searched of 3 competitors.
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Top chalk bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Black Diamond appeared in all five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Deuter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chalk bag brands
5 answers
Asked ChatGPT
“Which chalk bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chalk bag brands in New Zealand?”
Asked ChatGPT
“What's the best chalk bag brand in New Zealand for bouldering and climbing?”
Searched Google, AI Overview
“climbing chalk bag”
Searched Google, AI Overview
“bouldering chalk bag”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which chalk bag brands compete with Black Diamond?
Share of searches by month for Arc'teryx, Black Diamond. The figures are in the table below the chart.
View monthly share of searches table
| Month | Arc'teryx | Black Diamond | Deuter |
|---|---|---|---|
| Oct 2025 | 87.8% | 10.5% | 1.7% |
| Nov 2025 | 89.1% | 9.1% | 1.8% |
| Dec 2025 | 89.7% | 8.9% | 1.4% |
| Jan 2026 | 89.6% | 8.9% | 1.4% |
| Feb 2026 | 87.4% | 10.9% | 1.8% |
| Mar 2026 | 87.8% | 10.2% | 2% |
| Apr 2026 | 90.1% | 8.5% | 1.4% |
| May 2026 | 87.8% | 10.8% | 1.4% |
| Jun 2026 | 90.6% | 8.6% | 0.76% |
| Jul 2026 | 91.1% | 8.2% | 0.72% |
| Aug 2026 | 90.6% | 8.6% | 0.77% |
| Sep 2026 | 88.2% | 10.6% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.2% | 15.8K | -20.9% | -2.4 points | |
| 2, held 2nd | 10.6% | 1.9K | 0% | +2 points | |
| 3, held 3rd | 1.2% | 210 | +23.5% | +0.4 points |
88.2%
Held 1st. 15.8K estimated branded searches, -20.9% vs prior month. Share -2.4 points.
10.6%
Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share +2 points.
3.
Deuter1.2%
Held 3rd. 210 estimated branded searches, +23.5% vs prior month. Share +0.4 points.
Compare popularity between Black Diamond and its closest rivals
Every comparison with Black Diamond
11 comparisons
How has branded search demand for Black Diamond changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Black Diamond in New Zealand rose from 1.6K to 2.2K.
- Across the 12 months ending September 2026, Black Diamond’s share of searches among chalk bag brands in New Zealand peaked at 10.9% in February 2026 and was lowest at 8.2% in July 2026.
How did search popularity change for New Zealand chalk bag brands in September 2026?
2 changes
In September 2026, Black Diamond gained share of searches among chalk bag brands in New Zealand, from 8.6% to 10.6%.
In September 2026, Arc'teryx lost share of searches among chalk bag brands in New Zealand, from 90.6% to 88.2%.
How are Black Diamond’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Black Diamond’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- black diamond
- black diamond headlamp
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Where does Black Diamond compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Climbing harness brands | 2nd of 4 | 11.8% | Show ranking |
| Rope bag brands | 2nd of 3 | 11.8% | Show ranking |
| Chalk bag brands | 2nd of 3 | 10.6% | Shown above |
| Head torch brands | 1st of 5 | 52.7% | Show ranking |
| Climbing shoes brands | 1st of 6 | 52.5% | Show ranking |
| Trekking pole brands | 1st of 3 | 92.7% | Show ranking |
Is Black Diamond your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.