Black Diamond vs Petzl:Which is more popular?
In September 2026, Black Diamond had more branded searches than Petzl among climbing harness brands in New Zealand. Black Diamond had about 2,160 branded searches, while Petzl had 320. Black Diamond made up 11.8% of all climbing harness brand searches we track, and Petzl accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about climbing harness brands, Black Diamond appeared in all five answers and Petzl in four. Black Diamond and Petzl were each mentioned first in two of the four answers.
Who do people search for more?
Black Diamond, about 7 searches for every 1 for Petzl
Who does AI mention more?
Black Diamond, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top climbing harness brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Black Diamond appeared in all five answers. Petzl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Black Diamond and Petzl were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Black Diamond1st
Petzl1st- Ocún3rd
Arc'teryx–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ocún2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about climbing harness brands
5 answers
Asked ChatGPT
“Which climbing harness brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best climbing harness brands in New Zealand?”
Asked ChatGPT
“What's the best climbing harness brand in New Zealand for sport climbing?”
Searched Google, AI Overview
“harness for climbing”
Searched Google, AI Overview
“sport climbing harness”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Black Diamond or Petzl more popular in search?
This chart shows how often people search Google for Black Diamond and Petzl by name. Each line represents a brand's share of searches for all four climbing harness brands we track, month by month, from searches in New Zealand.
Share of searches by month for Black Diamond, Petzl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Arc'teryx | Black Diamond | Petzl | Ocún |
|---|---|---|---|---|
| Oct 2025 | 85.2% | 12.2% | 2.5% | 0.08% |
| Nov 2025 | 86.3% | 11% | 2.6% | 0.07% |
| Dec 2025 | 87% | 11.2% | 1.7% | 0.07% |
| Jan 2026 | 87% | 10.8% | 2.1% | 0.07% |
| Feb 2026 | 84.6% | 13.1% | 2.1% | 0.16% |
| Mar 2026 | 85.5% | 12.4% | 2% | 0.08% |
| Apr 2026 | 87% | 11.3% | 1.6% | 0.06% |
| May 2026 | 84.9% | 12.9% | 2.1% | 0.07% |
| Jun 2026 | 87.8% | 10.4% | 1.7% | 0.05% |
| Jul 2026 | 88.4% | 9.9% | 1.6% | 0.05% |
| Aug 2026 | 88.6% | 9.8% | 1.4% | 0.09% |
| Sep 2026 | 86.4% | 11.8% | 1.7% | 0.05% |
How has the Black Diamond and Petzl comparison changed over the last 12 months?
3 findings
- Black Diamond was ahead of Petzl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Diamond’s share of searches among climbing harness brands in New Zealand moved from 12.2% to 11.8%, and its estimated monthly branded searches moved from 1.6K to 2.2K.
- Across the 12 months ending September 2026, Petzl’s share of searches among climbing harness brands in New Zealand moved from 2.5% to 1.7%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for New Zealand climbing harness brands in September 2026?
1 change
In September 2026, Black Diamond gained share of searches among climbing harness brands in New Zealand, from 9.8% to 11.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Black Diamond’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Diamond
2 branded search terms
- black diamond
- black diamond headlamp
Petzl
1 branded search term
- petzl
Other head-to-heads among climbing harness brands
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