Brandwave

How popular isPetzl?

In September 2026, people searched for Petzl by name about 320 times in New Zealand, about the same as the previous year. These searches made up 1.7% of all New Zealand climbing harness brand searches, placing Petzl third out of four brands. When we asked both ChatGPT and Google AI Overviews about climbing harness brands, Petzl appeared in four of the five answers and was the joint most recommended of the four.

Search and AI answers in September 2026

Petzl is the third most searched of 4 competitors and the joint most recommended in AI answers.

  1. Arc'teryxShare of searches 86.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Black DiamondShare of searches 11.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. PetzlShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. OcúnShare of searches 0.05%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top climbing harness brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Petzl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Petzl is the joint most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. Petzl1st
  3. Ocún3rd
  4. Arc'teryx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ocún2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about climbing harness brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which climbing harness brands compete with Petzl?

Petzl against climbing harness brands in New Zealand, by month

Share of searches by month for Arc'teryx, Black Diamond, Petzl. The figures are in the table below the chart.

View monthly share of searches table
MonthArc'teryxBlack DiamondPetzlOcún
Oct 202585.2%12.2%2.5%0.08%
Nov 202586.3%11%2.6%0.07%
Dec 202587%11.2%1.7%0.07%
Jan 202687%10.8%2.1%0.07%
Feb 202684.6%13.1%2.1%0.16%
Mar 202685.5%12.4%2%0.08%
Apr 202687%11.3%1.6%0.06%
May 202684.9%12.9%2.1%0.07%
Jun 202687.8%10.4%1.7%0.05%
Jul 202688.4%9.9%1.6%0.05%
Aug 202688.6%9.8%1.4%0.09%
Sep 202686.4%11.8%1.7%0.05%

  1. 1.Arc'teryx

    86.4%

    Held 1st. 15.8K estimated branded searches, -20.9% vs prior month. Share -2.3 points.

  2. 2.Black Diamond

    11.8%

    Held 2nd. 2.2K estimated branded searches, -2.7% vs prior month. Share +2 points.

  3. 3.Petzl

    1.7%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Ocún

    0.05%

    Held 4th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Petzl and its closest rivals

Every comparison with Petzl

8 comparisons

How has branded search demand for Petzl changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Petzl in New Zealand held steady at 320.
  • Across the 12 months ending September 2026, Petzl’s share of searches among climbing harness brands in New Zealand decreased from 2.5% to 1.7%.
  • Across the 12 months ending September 2026, Petzl’s share of searches among climbing harness brands in New Zealand peaked at 2.6% in November 2025 and was lowest at 1.4% in August 2026.

How did search popularity change for New Zealand climbing harness brands in September 2026?

2 changes

  1. In September 2026, Black Diamond gained share of searches among climbing harness brands in New Zealand, from 9.8% to 11.8%.

  2. In September 2026, Arc'teryx lost share of searches among climbing harness brands in New Zealand, from 88.6% to 86.4%.

How are Petzl’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Petzl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • petzl

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How the Brand Demand Index is measured

Where does Petzl compete?

Petzl is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Climbing harness brands3rd of 41.7%Shown above
Rope bag brands3rd of 31.8%Show ranking
Head torch brands5th of 57.8%Show ranking
Torch brands4th of 511.9%Show ranking
Safety harness brands2nd of 427.8%Show ranking
Creator with pink hair and a pink jacket

Is Petzl your brand?

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