How popular isPetzl?
In September 2026, people searched for Petzl by name about 320 times in New Zealand, about the same as the previous year. These searches made up 27.8% of all New Zealand safety harness brand searches, placing Petzl second out of four brands. When we asked both ChatGPT and Google AI Overviews about safety harness brands, Petzl appeared in four of the five answers and was the second most recommended of the four.
Petzl is the second most searched of 4 competitors and the second most recommended in AI answers.
Aspiring SafetyShare of searches 62.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
PetzlShare of searches 27.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
KStrongShare of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- SpanSetShare of searches 0.87%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top safety harness brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Petzl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Petzl is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Aspiring Safety1st
- Petzl2nd
- SpanSet3rd
- KStrong–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aspiring Safety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SpanSet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KStrong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about safety harness brands
5 answers
Asked ChatGPT
“Which safety harness brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best safety harness brands in New Zealand?”
Asked ChatGPT
“What's the best safety harness brand in New Zealand for work at height?”
Searched Google, AI Overview
“best safety harness”
Searched Google, AI Overview
“fall arrest harness”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which safety harness brands compete with Petzl?
Share of searches by month for Aspiring Safety, Petzl, KStrong. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aspiring Safety | Petzl | KStrong | SpanSet |
|---|---|---|---|---|
| Oct 2025 | 67.9% | 30.2% | 0.94% | 0.94% |
| Nov 2025 | 68.2% | 30.2% | 0.78% | 0.78% |
| Dec 2025 | 72% | 26% | 1% | 1% |
| Jan 2026 | 69.8% | 25.4% | 4% | 0.79% |
| Feb 2026 | 66.1% | 23.9% | 9.2% | 0.92% |
| Mar 2026 | 63.8% | 18.8% | 15.9% | 1.4% |
| Apr 2026 | 66.1% | 23.9% | 9.2% | 0.92% |
| May 2026 | 62.1% | 27.6% | 9.5% | 0.86% |
| Jun 2026 | 62.6% | 27.8% | 8.7% | 0.87% |
| Jul 2026 | 63.7% | 28.3% | 7.1% | 0.88% |
| Aug 2026 | 63.7% | 28.3% | 6.2% | 1.8% |
| Sep 2026 | 62.6% | 27.8% | 8.7% | 0.87% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.6% | 720 | 0% | -1.1 points | |
| 2, held 2nd | 27.8% | 320 | 0% | -0.5 points | |
| 3, held 3rd | 8.7% | 100 | +42.9% | +2.5 points | |
| 4, held 4th | 0.87% | 10 | -50% | -0.9 points |
62.6%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
Petzl27.8%
Held 2nd. 320 estimated branded searches, 0% vs prior month. Share -0.5 points.
3.
KStrong8.7%
Held 3rd. 100 estimated branded searches, +42.9% vs prior month. Share +2.5 points.
4.SpanSet
0.87%
Held 4th. 10 estimated branded searches, -50% vs prior month. Share -0.9 points.
Compare popularity between Petzl and its closest rivals
Every comparison with Petzl
8 comparisons
How has branded search demand for Petzl changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Petzl in New Zealand held steady at 320.
- Across the 12 months ending September 2026, Petzl’s share of searches among safety harness brands in New Zealand decreased from 30.2% to 27.8%.
- Across the 12 months ending September 2026, Petzl’s share of searches among safety harness brands in New Zealand peaked at 30.2% in November 2025 and was lowest at 18.8% in March 2026.
How did search popularity change for New Zealand safety harness brands in September 2026?
3 changes
In September 2026, KStrong gained share of searches among safety harness brands in New Zealand, from 6.2% to 8.7%.
In September 2026, Aspiring Safety lost share of searches among safety harness brands in New Zealand, from 63.7% to 62.6%.
In September 2026, SpanSet lost share of searches among safety harness brands in New Zealand, from 1.8% to 0.87%.
How are Petzl’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Petzl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- petzl
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Where does Petzl compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Climbing harness brands | 3rd of 4 | 1.7% | Show ranking |
| Head torch brands | 5th of 5 | 7.8% | Show ranking |
| Torch brands | 4th of 5 | 11.9% | Show ranking |
| Rope bag brands | 2nd of 3 | 12.9% | Show ranking |
| Safety harness brands | 2nd of 4 | 27.8% | Shown above |
Is Petzl your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.