Brandwave

Petzl vs SpanSet:Which is more popular?

In September 2026, Petzl had more branded searches than SpanSet among safety harness brands in New Zealand. Petzl had about 320 branded searches, while SpanSet had 10. Petzl made up 27.8% of all safety harness brand searches we track, and SpanSet accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about safety harness brands, Petzl appeared in four of the five answers and SpanSet in two. Petzl was mentioned before SpanSet in two out of three answers.

Among safety harness brands in New Zealand in September 2026

Who do people search for more?

Petzl, about 32 searches for every 1 for SpanSet

Petzl 320 searchesSpanSet 10 searches

Who does AI mention more?

Petzl, mentioned in 4 of 5 answers, SpanSet in 2

Petzl in 4 of 5SpanSet in 2 of 5

Who does AI recommend more?

Petzl, named ahead of SpanSet in 2 of 3 answers

Petzl first in 2SpanSet first in 1

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Top safety harness brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Petzl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SpanSet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Petzl was listed before SpanSet in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aspiring Safety1st
  2. Petzl2nd
  3. SpanSet3rd
  4. KStrong–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspiring Safety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SpanSet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KStrong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about safety harness brands

5 answers
  • Asked ChatGPT

    “Which safety harness brand should I buy in New Zealand?”

    1. 1Aspiring Safety
    2. 2SpanSet
    3. 3Petzl
  • Asked ChatGPT

    “What are the best safety harness brands in New Zealand?”

    1. 1Aspiring Safety
    2. 2Petzl
  • Asked ChatGPT

    “What's the best safety harness brand in New Zealand for work at height?”

    1. 1Petzl
    2. 2SpanSet
  • Searched Google, AI Overview

    “best safety harness”

    1. 1Petzl
  • Searched Google, AI Overview

    “fall arrest harness”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Petzl or SpanSet more popular in search?

    This chart shows how often people search Google for Petzl and SpanSet by name. Each line represents a brand's share of searches for all four safety harness brands we track, month by month, from searches in New Zealand.

    Petzl and SpanSet among safety harness brands in New Zealand, by month

    Share of searches by month for Petzl, SpanSet. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAspiring SafetyPetzlKStrongSpanSet
    Oct 202567.9%30.2%0.94%0.94%
    Nov 202568.2%30.2%0.78%0.78%
    Dec 202572%26%1%1%
    Jan 202669.8%25.4%4%0.79%
    Feb 202666.1%23.9%9.2%0.92%
    Mar 202663.8%18.8%15.9%1.4%
    Apr 202666.1%23.9%9.2%0.92%
    May 202662.1%27.6%9.5%0.86%
    Jun 202662.6%27.8%8.7%0.87%
    Jul 202663.7%28.3%7.1%0.88%
    Aug 202663.7%28.3%6.2%1.8%
    Sep 202662.6%27.8%8.7%0.87%

    How has the Petzl and SpanSet comparison changed over the last 12 months?

    3 findings
    • Petzl was ahead of SpanSet in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Petzl’s share of searches among safety harness brands in New Zealand moved from 30.2% to 27.8%, and its estimated monthly branded searches held steady at 320.
    • Across the 12 months ending September 2026, SpanSet’s share of searches among safety harness brands in New Zealand moved from 0.94% to 0.87%, and its estimated monthly branded searches held steady at 10.

    How did search popularity change for New Zealand safety harness brands in September 2026?

    1 change
    1. In September 2026, SpanSet lost share of searches among safety harness brands in New Zealand, from 1.8% to 0.87%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Petzl’s and SpanSet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Petzl

    1 branded search term

    • petzl

    SpanSet

    1 branded search term

    • spanset

    How the Brand Demand Index is measured

    Other head-to-heads among safety harness brands

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