Safety harness brands in New Zealand:Which are most popular?
In September 2026, Aspiring Safety was the most searched safety harness brand in New Zealand, accounting for 62.6% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Petzl was mentioned most often, in four of the five answers. Aspiring Safety was recommended most often, coming first in two out of three responses that gave a list.
Aspiring SafetyShare of searches 62.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
PetzlShare of searches 27.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
KStrongShare of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- SpanSetShare of searches 0.87%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top safety harness brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Petzl was mentioned most often, in four of the five answers. Aspiring Safety was recommended most often, coming first in two out of three answers that gave a list. Petzl was second, and SpanSet was third. KStrong, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Aspiring Safety1st
- Petzl2nd
- SpanSet3rd
- KStrong–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aspiring Safety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SpanSet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KStrong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about safety harness brands
5 answers
Asked ChatGPT
“Which safety harness brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best safety harness brands in New Zealand?”
Asked ChatGPT
“What's the best safety harness brand in New Zealand for work at height?”
Searched Google, AI Overview
“best safety harness”
Searched Google, AI Overview
“fall arrest harness”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which safety harness brands do people search for most?
This chart shows how often people search Google for each safety harness brand by name. Each line represents a brand's share of searches for all four safety harness brands we track, month by month, from searches in New Zealand.
Share of searches by month for Aspiring Safety, Petzl, KStrong. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aspiring Safety | Petzl | KStrong | SpanSet |
|---|---|---|---|---|
| Oct 2025 | 67.9% | 30.2% | 0.94% | 0.94% |
| Nov 2025 | 68.2% | 30.2% | 0.78% | 0.78% |
| Dec 2025 | 72% | 26% | 1% | 1% |
| Jan 2026 | 69.8% | 25.4% | 4% | 0.79% |
| Feb 2026 | 66.1% | 23.9% | 9.2% | 0.92% |
| Mar 2026 | 63.8% | 18.8% | 15.9% | 1.4% |
| Apr 2026 | 66.1% | 23.9% | 9.2% | 0.92% |
| May 2026 | 62.1% | 27.6% | 9.5% | 0.86% |
| Jun 2026 | 62.6% | 27.8% | 8.7% | 0.87% |
| Jul 2026 | 63.7% | 28.3% | 7.1% | 0.88% |
| Aug 2026 | 63.7% | 28.3% | 6.2% | 1.8% |
| Sep 2026 | 62.6% | 27.8% | 8.7% | 0.87% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.6% | 720 | 0% | -1.1 points | |
| 2, held 2nd | 27.8% | 320 | 0% | -0.5 points | |
| 3, held 3rd | 8.7% | 100 | +42.9% | +2.5 points | |
| 4, held 4th | 0.87% | 10 | -50% | -0.9 points |
62.6%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
Petzl27.8%
Held 2nd. 320 estimated branded searches, 0% vs prior month. Share -0.5 points.
3.
KStrong8.7%
Held 3rd. 100 estimated branded searches, +42.9% vs prior month. Share +2.5 points.
4.SpanSet
0.87%
Held 4th. 10 estimated branded searches, -50% vs prior month. Share -0.9 points.
Which brand is most popular in search among safety harness brands in New Zealand?
4 brands
In September 2026, Aspiring Safety was the most searched among safety harness brands in New Zealand, with an estimated 720 branded searches, 62.6% of all searches for the four we track. Petzl is in 2nd place, 34.8 percentage points behind at 27.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Aspiring Safety | 67.9% → 62.6% | 72%Dec 2025 | 62.1%May 2026 | 1st |
| Petzl | 30.2% → 27.8% | 30.2%Nov 2025 | 18.8%Mar 2026 | 2nd |
| KStrong | 0.94% → 8.7% | 15.9%Mar 2026 | 0.78%Nov 2025 | 3rd |
| SpanSet | 0.94% → 0.87% | 1.8%Aug 2026 | 0.78%Nov 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Aspiring Safety’s share of searches among safety harness brands in New Zealand decreased from 67.9% to 62.6%.
- Across the 12 months ending September 2026, Petzl’s share of searches among safety harness brands in New Zealand decreased from 30.2% to 27.8%.
- Across the 12 months ending September 2026, KStrong’s share of searches among safety harness brands in New Zealand increased from 0.94% to 8.7%.
- Across the 12 months ending September 2026, Aspiring Safety’s share of searches among safety harness brands in New Zealand peaked at 72% in December 2025 and was lowest at 62.1% in May 2026.
- Across the 12 months ending September 2026, Petzl’s share of searches among safety harness brands in New Zealand peaked at 30.2% in November 2025 and was lowest at 18.8% in March 2026.
- Across the 12 months ending September 2026, KStrong’s share of searches among safety harness brands in New Zealand peaked at 15.9% in March 2026 and was lowest at 0.78% in November 2025.
- Across the 12 months ending September 2026, SpanSet held steady: its share of searches among safety harness brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand safety harness brands in September 2026?
3 changes
In September 2026, KStrong gained share of searches among safety harness brands in New Zealand, from 6.2% to 8.7%.
In September 2026, Aspiring Safety lost share of searches among safety harness brands in New Zealand, from 63.7% to 62.6%.
In September 2026, SpanSet lost share of searches among safety harness brands in New Zealand, from 1.8% to 0.87%.
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