Aspiring Safety vs Petzl:Which is more popular?
In September 2026, Aspiring Safety had more branded searches than Petzl among safety harness brands in New Zealand. Aspiring Safety had about 720 branded searches, while Petzl had 320. Aspiring Safety made up 62.6% of all safety harness brand searches we track, and Petzl accounted for 27.8%. When we asked ChatGPT and Google AI Overviews about safety harness brands, Petzl appeared in four of the five answers and Aspiring Safety in two. Aspiring Safety was mentioned before Petzl in two out of three answers.
Who do people search for more?
Aspiring Safety, about 2 searches for every 1 for Petzl
Who does AI mention more?
Petzl, mentioned in 4 of 5 answers, Aspiring Safety in 2
Who does AI recommend more?
Aspiring Safety, named ahead of Petzl in 2 of 3 answers
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Top safety harness brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Petzl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Aspiring Safety was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aspiring Safety was listed before Petzl in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Aspiring Safety1st
- Petzl2nd
- SpanSet3rd
KStrong–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aspiring Safety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SpanSet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KStrong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about safety harness brands
5 answers
Asked ChatGPT
“Which safety harness brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best safety harness brands in New Zealand?”
Asked ChatGPT
“What's the best safety harness brand in New Zealand for work at height?”
Searched Google, AI Overview
“best safety harness”
Searched Google, AI Overview
“fall arrest harness”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Aspiring Safety or Petzl more popular in search?
This chart shows how often people search Google for Aspiring Safety and Petzl by name. Each line represents a brand's share of searches for all four safety harness brands we track, month by month, from searches in New Zealand.
Share of searches by month for Aspiring Safety, Petzl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aspiring Safety | Petzl | KStrong | SpanSet |
|---|---|---|---|---|
| Oct 2025 | 67.9% | 30.2% | 0.94% | 0.94% |
| Nov 2025 | 68.2% | 30.2% | 0.78% | 0.78% |
| Dec 2025 | 72% | 26% | 1% | 1% |
| Jan 2026 | 69.8% | 25.4% | 4% | 0.79% |
| Feb 2026 | 66.1% | 23.9% | 9.2% | 0.92% |
| Mar 2026 | 63.8% | 18.8% | 15.9% | 1.4% |
| Apr 2026 | 66.1% | 23.9% | 9.2% | 0.92% |
| May 2026 | 62.1% | 27.6% | 9.5% | 0.86% |
| Jun 2026 | 62.6% | 27.8% | 8.7% | 0.87% |
| Jul 2026 | 63.7% | 28.3% | 7.1% | 0.88% |
| Aug 2026 | 63.7% | 28.3% | 6.2% | 1.8% |
| Sep 2026 | 62.6% | 27.8% | 8.7% | 0.87% |
How has the Aspiring Safety and Petzl comparison changed over the last 12 months?
3 findings
- Aspiring Safety was ahead of Petzl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aspiring Safety’s share of searches among safety harness brands in New Zealand moved from 67.9% to 62.6%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Petzl’s share of searches among safety harness brands in New Zealand moved from 30.2% to 27.8%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for New Zealand safety harness brands in September 2026?
1 change
In September 2026, Aspiring Safety lost share of searches among safety harness brands in New Zealand, from 63.7% to 62.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aspiring Safety’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aspiring Safety
1 branded search term
- aspiring safety
Petzl
1 branded search term
- petzl
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