Brandwave

Aspiring Safety vs KStrong:Which is more popular?

In September 2026, Aspiring Safety had more branded searches than KStrong among safety harness brands in New Zealand. Aspiring Safety had about 720 branded searches, while KStrong had 100. Aspiring Safety made up 62.6% of all safety harness brand searches we track, and KStrong accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about safety harness brands, Aspiring Safety appeared in two of the five answers and KStrong in none.

Among safety harness brands in New Zealand in September 2026

Who do people search for more?

Aspiring Safety, about 7 searches for every 1 for KStrong

Aspiring Safety 720 searchesKStrong 100 searches

Who does AI mention more?

Aspiring Safety, mentioned in 2 of 5 answers, KStrong in 0

Aspiring Safety in 2 of 5KStrong in 0 of 5

Who does AI recommend more?

Aspiring Safety, the only one of the two named

Aspiring Safety first in 2KStrong never named

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Top safety harness brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aspiring Safety was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KStrong did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aspiring Safety1st
  2. Petzl2nd
  3. SpanSet3rd
  4. KStrong–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspiring Safety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SpanSet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KStrong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about safety harness brands

5 answers

  • Asked ChatGPT

    “Which safety harness brand should I buy in New Zealand?”

    1. 1Aspiring Safety
    2. 2SpanSet
    3. 3Petzl

  • Asked ChatGPT

    “What are the best safety harness brands in New Zealand?”

    1. 1Aspiring Safety
    2. 2Petzl

  • Asked ChatGPT

    “What's the best safety harness brand in New Zealand for work at height?”

    1. 1Petzl
    2. 2SpanSet

  • Searched Google, AI Overview

    “best safety harness”

    1. 1Petzl

  • Searched Google, AI Overview

    “fall arrest harness”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Aspiring Safety or KStrong more popular in search?

    This chart shows how often people search Google for Aspiring Safety and KStrong by name. Each line represents a brand's share of searches for all four safety harness brands we track, month by month, from searches in New Zealand.

    Aspiring Safety and KStrong among safety harness brands in New Zealand, by month

    Share of searches by month for Aspiring Safety, KStrong. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAspiring SafetyPetzlKStrongSpanSet
    Oct 202567.9%30.2%0.94%0.94%
    Nov 202568.2%30.2%0.78%0.78%
    Dec 202572%26%1%1%
    Jan 202669.8%25.4%4%0.79%
    Feb 202666.1%23.9%9.2%0.92%
    Mar 202663.8%18.8%15.9%1.4%
    Apr 202666.1%23.9%9.2%0.92%
    May 202662.1%27.6%9.5%0.86%
    Jun 202662.6%27.8%8.7%0.87%
    Jul 202663.7%28.3%7.1%0.88%
    Aug 202663.7%28.3%6.2%1.8%
    Sep 202662.6%27.8%8.7%0.87%

    How has the Aspiring Safety and KStrong comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand safety harness brands in September 2026?

    2 changes

    1. In September 2026, KStrong gained share of searches among safety harness brands in New Zealand, from 6.2% to 8.7%.

    2. In September 2026, Aspiring Safety lost share of searches among safety harness brands in New Zealand, from 63.7% to 62.6%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Aspiring Safety’s and KStrong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Aspiring Safety

    1 branded search term

    • aspiring safety

    KStrong

    2 branded search terms

    • kstrong
    • kstrong harness

    How the Brand Demand Index is measured

    Other head-to-heads among safety harness brands

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