Brandwave

How popular isKStrong?

In September 2026, people searched for KStrong by name about 100 times in New Zealand, a 900% increase from the previous year. These searches made up 8.7% of all New Zealand safety harness brand searches, placing KStrong third out of four brands. When we asked both ChatGPT and Google AI Overviews about safety harness brands, KStrong did not appear in any of the answers.

Search and AI answers in September 2026

KStrong is the third most searched of 4 competitors and not listed in any AI answer.

  1. Aspiring SafetyShare of searches 62.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  2. PetzlShare of searches 27.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. KStrongShare of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SpanSetShare of searches 0.87%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top safety harness brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KStrong did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aspiring Safety1st
  2. Petzl2nd
  3. SpanSet3rd
  4. KStrong–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspiring Safety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SpanSet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KStrong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about safety harness brands

5 answers

  • Asked ChatGPT

    “Which safety harness brand should I buy in New Zealand?”

    1. 1Aspiring Safety
    2. 2SpanSet
    3. 3Petzl

  • Asked ChatGPT

    “What are the best safety harness brands in New Zealand?”

    1. 1Aspiring Safety
    2. 2Petzl

  • Asked ChatGPT

    “What's the best safety harness brand in New Zealand for work at height?”

    1. 1Petzl
    2. 2SpanSet

  • Searched Google, AI Overview

    “best safety harness”

    1. 1Petzl

  • Searched Google, AI Overview

    “fall arrest harness”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which safety harness brands compete with KStrong?

    KStrong against safety harness brands in New Zealand, by month

    Share of searches by month for Aspiring Safety, Petzl, KStrong. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAspiring SafetyPetzlKStrongSpanSet
    Oct 202567.9%30.2%0.94%0.94%
    Nov 202568.2%30.2%0.78%0.78%
    Dec 202572%26%1%1%
    Jan 202669.8%25.4%4%0.79%
    Feb 202666.1%23.9%9.2%0.92%
    Mar 202663.8%18.8%15.9%1.4%
    Apr 202666.1%23.9%9.2%0.92%
    May 202662.1%27.6%9.5%0.86%
    Jun 202662.6%27.8%8.7%0.87%
    Jul 202663.7%28.3%7.1%0.88%
    Aug 202663.7%28.3%6.2%1.8%
    Sep 202662.6%27.8%8.7%0.87%

    1. 1.Aspiring Safety

      62.6%

      Held 1st. 720 estimated branded searches, 0% vs prior month. Share -1.1 points.

    2. 2.Petzl

      27.8%

      Held 2nd. 320 estimated branded searches, 0% vs prior month. Share -0.5 points.

    3. 3.KStrong

      8.7%

      Held 3rd. 100 estimated branded searches, +42.9% vs prior month. Share +2.5 points.

    4. 4.SpanSet

      0.87%

      Held 4th. 10 estimated branded searches, -50% vs prior month. Share -0.9 points.

    Compare popularity between KStrong and its closest rivals

    Every comparison with KStrong

    2 comparisons

    How has branded search demand for KStrong changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for KStrong in New Zealand rose from 10 to 100.
    • Across the 12 months ending September 2026, KStrong’s share of searches among safety harness brands in New Zealand increased from 0.94% to 8.7%.
    • Across the 12 months ending September 2026, KStrong’s share of searches among safety harness brands in New Zealand peaked at 15.9% in March 2026 and was lowest at 0.78% in November 2025.

    How did search popularity change for New Zealand safety harness brands in September 2026?

    3 changes

    1. In September 2026, KStrong gained share of searches among safety harness brands in New Zealand, from 6.2% to 8.7%.

    2. In September 2026, Aspiring Safety lost share of searches among safety harness brands in New Zealand, from 63.7% to 62.6%.

    3. In September 2026, SpanSet lost share of searches among safety harness brands in New Zealand, from 1.8% to 0.87%.

    How are KStrong’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using KStrong’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • kstrong
    • kstrong harness

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    How the Brand Demand Index is measured

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