KStrong vs SpanSet:Which is more popular?
In September 2026, KStrong had more branded searches than SpanSet among safety harness brands in New Zealand. KStrong had about 100 branded searches, while SpanSet had 10. KStrong made up 8.7% of all safety harness brand searches we track, and SpanSet accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about safety harness brands, SpanSet appeared in two of the five answers and KStrong in none.
Who do people search for more?
KStrong, about 10 searches for every 1 for SpanSet
Who does AI mention more?
SpanSet, mentioned in 2 of 5 answers, KStrong in 0
Who does AI recommend more?
SpanSet, the only one of the two named
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Top safety harness brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SpanSet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KStrong did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Aspiring Safety1st
Petzl2nd- SpanSet3rd
- KStrong–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aspiring Safety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SpanSet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KStrong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about safety harness brands
5 answers
Asked ChatGPT
“Which safety harness brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best safety harness brands in New Zealand?”
Asked ChatGPT
“What's the best safety harness brand in New Zealand for work at height?”
Searched Google, AI Overview
“best safety harness”
Searched Google, AI Overview
“fall arrest harness”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is KStrong or SpanSet more popular in search?
This chart shows how often people search Google for KStrong and SpanSet by name. Each line represents a brand's share of searches for all four safety harness brands we track, month by month, from searches in New Zealand.
Share of searches by month for KStrong, SpanSet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aspiring Safety | Petzl | KStrong | SpanSet |
|---|---|---|---|---|
| Oct 2025 | 67.9% | 30.2% | 0.94% | 0.94% |
| Nov 2025 | 68.2% | 30.2% | 0.78% | 0.78% |
| Dec 2025 | 72% | 26% | 1% | 1% |
| Jan 2026 | 69.8% | 25.4% | 4% | 0.79% |
| Feb 2026 | 66.1% | 23.9% | 9.2% | 0.92% |
| Mar 2026 | 63.8% | 18.8% | 15.9% | 1.4% |
| Apr 2026 | 66.1% | 23.9% | 9.2% | 0.92% |
| May 2026 | 62.1% | 27.6% | 9.5% | 0.86% |
| Jun 2026 | 62.6% | 27.8% | 8.7% | 0.87% |
| Jul 2026 | 63.7% | 28.3% | 7.1% | 0.88% |
| Aug 2026 | 63.7% | 28.3% | 6.2% | 1.8% |
| Sep 2026 | 62.6% | 27.8% | 8.7% | 0.87% |
How has the KStrong and SpanSet comparison changed over the last 12 months?
3 findings
- KStrong was ahead of SpanSet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KStrong’s share of searches among safety harness brands in New Zealand moved from 0.94% to 8.7%, and its estimated monthly branded searches moved from 10 to 100.
- Across the 12 months ending September 2026, SpanSet’s share of searches among safety harness brands in New Zealand moved from 0.94% to 0.87%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand safety harness brands in September 2026?
2 changes
In September 2026, KStrong gained share of searches among safety harness brands in New Zealand, from 6.2% to 8.7%.
In September 2026, SpanSet lost share of searches among safety harness brands in New Zealand, from 1.8% to 0.87%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KStrong’s and SpanSet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among safety harness brands
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