Brandwave

KStrong vs Petzl:Which is more popular?

In September 2026, Petzl had more branded searches than KStrong among safety harness brands in New Zealand. Petzl had about 320 branded searches, while KStrong had 100. Petzl made up 27.8% of all safety harness brand searches we track, and KStrong accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about safety harness brands, Petzl appeared in four of the five answers and KStrong in none.

Among safety harness brands in New Zealand in September 2026

Who do people search for more?

Petzl, about 3 searches for every 1 for KStrong

Petzl 320 searchesKStrong 100 searches

Who does AI mention more?

Petzl, mentioned in 4 of 5 answers, KStrong in 0

Petzl in 4 of 5KStrong in 0 of 5

Who does AI recommend more?

Petzl, the only one of the two named

Petzl first in 3KStrong never named

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Top safety harness brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Petzl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KStrong did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aspiring Safety1st
  2. Petzl2nd
  3. SpanSet3rd
  4. KStrong–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspiring Safety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SpanSet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KStrong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about safety harness brands

5 answers

  • Asked ChatGPT

    “Which safety harness brand should I buy in New Zealand?”

    1. 1Aspiring Safety
    2. 2SpanSet
    3. 3Petzl

  • Asked ChatGPT

    “What are the best safety harness brands in New Zealand?”

    1. 1Aspiring Safety
    2. 2Petzl

  • Asked ChatGPT

    “What's the best safety harness brand in New Zealand for work at height?”

    1. 1Petzl
    2. 2SpanSet

  • Searched Google, AI Overview

    “best safety harness”

    1. 1Petzl

  • Searched Google, AI Overview

    “fall arrest harness”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is KStrong or Petzl more popular in search?

    This chart shows how often people search Google for KStrong and Petzl by name. Each line represents a brand's share of searches for all four safety harness brands we track, month by month, from searches in New Zealand.

    KStrong and Petzl among safety harness brands in New Zealand, by month

    Share of searches by month for Petzl, KStrong. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAspiring SafetyPetzlKStrongSpanSet
    Oct 202567.9%30.2%0.94%0.94%
    Nov 202568.2%30.2%0.78%0.78%
    Dec 202572%26%1%1%
    Jan 202669.8%25.4%4%0.79%
    Feb 202666.1%23.9%9.2%0.92%
    Mar 202663.8%18.8%15.9%1.4%
    Apr 202666.1%23.9%9.2%0.92%
    May 202662.1%27.6%9.5%0.86%
    Jun 202662.6%27.8%8.7%0.87%
    Jul 202663.7%28.3%7.1%0.88%
    Aug 202663.7%28.3%6.2%1.8%
    Sep 202662.6%27.8%8.7%0.87%

    How has the KStrong and Petzl comparison changed over the last 12 months?

    3 findings
    • Petzl was ahead of KStrong in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, KStrong’s share of searches among safety harness brands in New Zealand moved from 0.94% to 8.7%, and its estimated monthly branded searches moved from 10 to 100.
    • Across the 12 months ending September 2026, Petzl’s share of searches among safety harness brands in New Zealand moved from 30.2% to 27.8%, and its estimated monthly branded searches held steady at 320.

    How did search popularity change for New Zealand safety harness brands in September 2026?

    1 change

    1. In September 2026, KStrong gained share of searches among safety harness brands in New Zealand, from 6.2% to 8.7%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using KStrong’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    KStrong

    2 branded search terms

    • kstrong
    • kstrong harness

    Petzl

    1 branded search term

    • petzl

    How the Brand Demand Index is measured

    Other head-to-heads among safety harness brands

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