Brandwave

How popular isAspiring Safety?

In September 2026, people searched for Aspiring Safety by name about 720 times in New Zealand, about the same as the previous year. These searches made up 62.6% of all New Zealand safety harness brand searches, placing Aspiring Safety first out of four brands. When we asked both ChatGPT and Google AI Overviews about safety harness brands, Aspiring Safety appeared in two of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

Aspiring Safety is the most searched of 4 competitors and the most recommended in AI answers.

  1. Aspiring SafetyShare of searches 62.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  2. PetzlShare of searches 27.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. KStrongShare of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SpanSetShare of searches 0.87%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Aspiring Safety website (opens in a new tab)

Follow Aspiring Safety and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top safety harness brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aspiring Safety was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aspiring Safety is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aspiring Safety1st
  2. Petzl2nd
  3. SpanSet3rd
  4. KStrong–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspiring Safety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SpanSet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KStrong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about safety harness brands

5 answers

  • Asked ChatGPT

    “Which safety harness brand should I buy in New Zealand?”

    1. 1Aspiring Safety
    2. 2SpanSet
    3. 3Petzl

  • Asked ChatGPT

    “What are the best safety harness brands in New Zealand?”

    1. 1Aspiring Safety
    2. 2Petzl

  • Asked ChatGPT

    “What's the best safety harness brand in New Zealand for work at height?”

    1. 1Petzl
    2. 2SpanSet

  • Searched Google, AI Overview

    “best safety harness”

    1. 1Petzl

  • Searched Google, AI Overview

    “fall arrest harness”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which safety harness brands compete with Aspiring Safety?

    Aspiring Safety against safety harness brands in New Zealand, by month

    Share of searches by month for Aspiring Safety, Petzl, KStrong. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAspiring SafetyPetzlKStrongSpanSet
    Oct 202567.9%30.2%0.94%0.94%
    Nov 202568.2%30.2%0.78%0.78%
    Dec 202572%26%1%1%
    Jan 202669.8%25.4%4%0.79%
    Feb 202666.1%23.9%9.2%0.92%
    Mar 202663.8%18.8%15.9%1.4%
    Apr 202666.1%23.9%9.2%0.92%
    May 202662.1%27.6%9.5%0.86%
    Jun 202662.6%27.8%8.7%0.87%
    Jul 202663.7%28.3%7.1%0.88%
    Aug 202663.7%28.3%6.2%1.8%
    Sep 202662.6%27.8%8.7%0.87%

    1. 1.Aspiring Safety

      62.6%

      Held 1st. 720 estimated branded searches, 0% vs prior month. Share -1.1 points.

    2. 2.Petzl

      27.8%

      Held 2nd. 320 estimated branded searches, 0% vs prior month. Share -0.5 points.

    3. 3.KStrong

      8.7%

      Held 3rd. 100 estimated branded searches, +42.9% vs prior month. Share +2.5 points.

    4. 4.SpanSet

      0.87%

      Held 4th. 10 estimated branded searches, -50% vs prior month. Share -0.9 points.

    Compare popularity between Aspiring Safety and its closest rivals

    Every comparison with Aspiring Safety

    2 comparisons

    How has branded search demand for Aspiring Safety changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Aspiring Safety in New Zealand held steady at 720.
    • Across the 12 months ending September 2026, Aspiring Safety’s share of searches among safety harness brands in New Zealand decreased from 67.9% to 62.6%.
    • Across the 12 months ending September 2026, Aspiring Safety’s share of searches among safety harness brands in New Zealand peaked at 72% in December 2025 and was lowest at 62.1% in May 2026.

    How did search popularity change for New Zealand safety harness brands in September 2026?

    3 changes

    1. In September 2026, KStrong gained share of searches among safety harness brands in New Zealand, from 6.2% to 8.7%.

    2. In September 2026, Aspiring Safety lost share of searches among safety harness brands in New Zealand, from 63.7% to 62.6%.

    3. In September 2026, SpanSet lost share of searches among safety harness brands in New Zealand, from 1.8% to 0.87%.

    How are Aspiring Safety’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Aspiring Safety’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • aspiring safety

    Do you work for Aspiring Safety? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

    Is Aspiring Safety your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free