Aspiring Safety vs SpanSet:Which is more popular?

In September 2026, Aspiring Safety had more branded searches than SpanSet among safety harness brands in New Zealand. Aspiring Safety had about 720 branded searches, while SpanSet had 10. Aspiring Safety made up 62.6% of all safety harness brand searches we track, and SpanSet accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about safety harness brands, Aspiring Safety and SpanSet each appeared in two of the five answers. Aspiring Safety was mentioned before SpanSet in two out of three answers.

Among safety harness brands in New Zealand in September 2026

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Top safety harness brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aspiring Safety and SpanSet were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aspiring Safety was listed before SpanSet in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Petzl	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Aspiring Safety	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
SpanSet	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
KStrong	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aspiring Safety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SpanSet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KStrong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about safety harness brands

5 answers

Asked ChatGPT
“Which safety harness brand should I buy in New Zealand?”
1. 1Aspiring Safety
2. 2SpanSet
3. 3Petzl
Asked ChatGPT
“What are the best safety harness brands in New Zealand?”
1. 1Aspiring Safety
2. 2Petzl
Asked ChatGPT
“What's the best safety harness brand in New Zealand for work at height?”
1. 1Petzl
2. 2SpanSet
Searched Google, AI Overview
“best safety harness”
1. 1Petzl
Searched Google, AI Overview
“fall arrest harness”

Not named in any answer:

KStrong

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Aspiring Safety or SpanSet more popular in search?

This chart shows how often people search Google for Aspiring Safety and SpanSet by name. Each line represents a brand's share of searches for all four safety harness brands we track, month by month, from searches in New Zealand.

Aspiring Safety and SpanSet among safety harness brands in New Zealand, by month

Month	Aspiring Safety	Petzl	KStrong	SpanSet
Oct 2025	67.9%	30.2%	0.94%	0.94%
Nov 2025	68.2%	30.2%	0.78%	0.78%
Dec 2025	72%	26%	1%	1%
Jan 2026	69.8%	25.4%	4%	0.79%
Feb 2026	66.1%	23.9%	9.2%	0.92%
Mar 2026	63.8%	18.8%	15.9%	1.4%
Apr 2026	66.1%	23.9%	9.2%	0.92%
May 2026	62.1%	27.6%	9.5%	0.86%
Jun 2026	62.6%	27.8%	8.7%	0.87%
Jul 2026	63.7%	28.3%	7.1%	0.88%
Aug 2026	63.7%	28.3%	6.2%	1.8%
Sep 2026	62.6%	27.8%	8.7%	0.87%

How has the Aspiring Safety and SpanSet comparison changed over the last 12 months?

3 findings

Aspiring Safety was ahead of SpanSet in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Aspiring Safety’s share of searches among safety harness brands in New Zealand moved from 67.9% to 62.6%, and its estimated monthly branded searches held steady at 720.
Across the 12 months ending September 2026, SpanSet’s share of searches among safety harness brands in New Zealand moved from 0.94% to 0.87%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand safety harness brands in September 2026?

2 changes

In September 2026, Aspiring Safety lost share of searches among safety harness brands in New Zealand, from 63.7% to 62.6%.
In September 2026, SpanSet lost share of searches among safety harness brands in New Zealand, from 1.8% to 0.87%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aspiring Safety’s and SpanSet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.