Torch brands in New Zealand:Which are most popular?
In September 2026, Energizer was the most searched torch brand in New Zealand, accounting for 35.7% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Energizer, Ledlenser, Nitecore and Fenix were mentioned most often, in four of the five answers. Fenix was recommended most often, coming first in three out of five responses.
EnergizerShare of searches 35.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
LedlenserShare of searches 26.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
NitecoreShare of searches 20.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
PetzlShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FenixShare of searches 5.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top torch brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Energizer, Ledlenser, Nitecore and Fenix were mentioned most often, in four of the five answers. Fenix was recommended most often, coming first in three out of five answers. Nitecore was second, and Ledlenser was third. Petzl, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Energizer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ledlenser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nitecore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fenix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Petzl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about torch brands
5 answers
Asked ChatGPT
“Which torch brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best torch brands in New Zealand?”
Asked ChatGPT
“What's the best torch brand in New Zealand for everyday use?”
Searched Google, AI Overview
“best torch nz”
Searched Google, AI Overview
“rechargeable torch nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which torch brands do people search for most?
This chart shows how often people search Google for each torch brand by name. Each line represents a brand's share of searches for all five torch brands we track, month by month, from searches in New Zealand.
Share of searches by month for Energizer, Ledlenser, Nitecore, Petzl, Fenix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Energizer | Ledlenser | Nitecore | Petzl | Fenix |
|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 30.3% | 23.1% | 13.4% | 3.8% |
| Nov 2025 | 26.3% | 29.6% | 23.5% | 16% | 4.5% |
| Dec 2025 | 33.3% | 29.3% | 22.4% | 10.6% | 4.5% |
| Jan 2026 | 33.8% | 25.2% | 23.5% | 13.7% | 3.8% |
| Feb 2026 | 44.4% | 23.4% | 18.3% | 10.3% | 3.6% |
| Mar 2026 | 38.1% | 30.2% | 18.9% | 8.9% | 3.8% |
| Apr 2026 | 36.6% | 33.2% | 20.7% | 6.6% | 2.8% |
| May 2026 | 38.6% | 26.2% | 21.3% | 8.4% | 5.5% |
| Jun 2026 | 32.6% | 28.8% | 20.2% | 9.2% | 9.2% |
| Jul 2026 | 37.3% | 31.1% | 16.3% | 7.7% | 7.7% |
| Aug 2026 | 45.7% | 22.7% | 15.5% | 7.3% | 8.9% |
| Sep 2026 | 35.7% | 26.8% | 20.4% | 11.9% | 5.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.7% | 960 | -52.2% | -10 points | |
| 2, held 2nd | 26.8% | 720 | -28% | +4 points | |
| 3, held 3rd | 20.4% | 550 | -19.1% | +5 points | |
| 4, moved from 5th to 4th | 11.9% | 320 | 0% | +4.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.2% | 140 | -64.1% | -3.7 pointsmoved from 4th to 5th |
35.7%
Held 1st. 960 estimated branded searches, -52.2% vs prior month. Share -10 points.
26.8%
Held 2nd. 720 estimated branded searches, -28% vs prior month. Share +4 points.
3.
Nitecore20.4%
Held 3rd. 550 estimated branded searches, -19.1% vs prior month. Share +5 points.
4.
Petzl11.9%
Moved from 5th to 4th. 320 estimated branded searches, 0% vs prior month. Share +4.6 points.
5.
Fenix5.2%
Moved from 4th to 5th. 140 estimated branded searches, -64.1% vs prior month. Share -3.7 points.
Which brand is most popular in search among torch brands in New Zealand?
5 brands
In September 2026, Energizer was the most searched among torch brands in New Zealand, with an estimated 960 branded searches, 35.7% of all searches for the five we track. Ledlenser is in 2nd place, 8.9 percentage points behind at 26.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Energizer | 29.4% → 35.7% | 45.7%Aug 2026 | 26.3%Nov 2025 | 2nd → 1st |
| Ledlenser | 30.3% → 26.8% | 33.2%Apr 2026 | 22.7%Aug 2026 | 1st → 2nd |
| Nitecore | 23.1% → 20.4% | 23.5%Jan 2026 | 15.5%Aug 2026 | 3rd |
| Petzl | 13.4% → 11.9% | 16%Nov 2025 | 6.6%Apr 2026 | 4th |
| Fenix | 3.8% → 5.2% | 9.2%Jun 2026 | 2.8%Apr 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Energizer’s share of searches among torch brands in New Zealand increased from 29.4% to 35.7%.
- Across the 12 months ending September 2026, Ledlenser’s share of searches among torch brands in New Zealand decreased from 30.3% to 26.8%.
- Across the 12 months ending September 2026, Nitecore’s share of searches among torch brands in New Zealand decreased from 23.1% to 20.4%.
- Across the 12 months ending September 2026, Petzl’s share of searches among torch brands in New Zealand decreased from 13.4% to 11.9%.
- Across the 12 months ending September 2026, Fenix’s share of searches among torch brands in New Zealand increased from 3.8% to 5.2%.
- Across the 12 months ending September 2026, Energizer’s share of searches among torch brands in New Zealand peaked at 45.7% in August 2026 and was lowest at 26.3% in November 2025.
- Across the 12 months ending September 2026, Ledlenser’s share of searches among torch brands in New Zealand peaked at 33.2% in April 2026 and was lowest at 22.7% in August 2026.
- Across the 12 months ending September 2026, Nitecore’s share of searches among torch brands in New Zealand peaked at 23.5% in January 2026 and was lowest at 15.5% in August 2026.
- Across the 12 months ending September 2026, Petzl’s share of searches among torch brands in New Zealand peaked at 16% in November 2025 and was lowest at 6.6% in April 2026.
- Across the 12 months ending September 2026, Fenix’s share of searches among torch brands in New Zealand peaked at 9.2% in June 2026 and was lowest at 2.8% in April 2026.
- Across the 12 months ending September 2026, Energizer rose from 2nd to 1st among torch brands in New Zealand.
- Across the 12 months ending September 2026, Ledlenser fell from 1st to 2nd among torch brands in New Zealand.
How did search popularity change for New Zealand torch brands in September 2026?
5 changes
In September 2026, Petzl overtook Fenix to rank 4th among torch brands in New Zealand, with 11.9% of the searches.
In September 2026, Nitecore gained share of searches among torch brands in New Zealand, from 15.5% to 20.4%.
In September 2026, Ledlenser gained share of searches among torch brands in New Zealand, from 22.7% to 26.8%.
In September 2026, Energizer lost share of searches among torch brands in New Zealand, from 45.7% to 35.7%.
In September 2026, Fenix lost share of searches among torch brands in New Zealand, from 8.9% to 5.2%.
Compare popularity between leading brands
- Energizer vs Ledlenser: compare popularity
- Energizer vs Nitecore: compare popularity
- Energizer vs Petzl: compare popularity
- Energizer vs Fenix: compare popularity
- Ledlenser vs Nitecore: compare popularity
- Ledlenser vs Petzl: compare popularity
- Ledlenser vs Fenix: compare popularity
- Nitecore vs Petzl: compare popularity
- Nitecore vs Fenix: compare popularity
- Petzl vs Fenix: compare popularity
- Compare any of these brands
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