Brandwave

How popular isLedlenser?

In September 2026, people searched for Ledlenser by name about 720 times in New Zealand, about the same as the previous year. These searches made up 26.8% of all New Zealand torch brand searches, placing Ledlenser second out of five brands. When we asked both ChatGPT and Google AI Overviews about torch brands, Ledlenser appeared in four of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Ledlenser is the second most searched of 5 competitors and the third most recommended in AI answers.

  1. EnergizerShare of searches 35.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. LedlenserShare of searches 26.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. NitecoreShare of searches 20.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. PetzlShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FenixShare of searches 5.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top torch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ledlenser was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ledlenser is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fenix1st
  2. Nitecore2nd
  3. Ledlenser3rd
  4. Energizer4th
  5. Petzl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Energizer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ledlenser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nitecore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Petzl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about torch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which torch brands compete with Ledlenser?

Ledlenser against torch brands in New Zealand, by month

Share of searches by month for Energizer, Ledlenser, Nitecore, Petzl, Fenix. The figures are in the table below the chart.

View monthly share of searches table
MonthEnergizerLedlenserNitecorePetzlFenix
Oct 202529.4%30.3%23.1%13.4%3.8%
Nov 202526.3%29.6%23.5%16%4.5%
Dec 202533.3%29.3%22.4%10.6%4.5%
Jan 202633.8%25.2%23.5%13.7%3.8%
Feb 202644.4%23.4%18.3%10.3%3.6%
Mar 202638.1%30.2%18.9%8.9%3.8%
Apr 202636.6%33.2%20.7%6.6%2.8%
May 202638.6%26.2%21.3%8.4%5.5%
Jun 202632.6%28.8%20.2%9.2%9.2%
Jul 202637.3%31.1%16.3%7.7%7.7%
Aug 202645.7%22.7%15.5%7.3%8.9%
Sep 202635.7%26.8%20.4%11.9%5.2%

  1. 1.Energizer

    35.7%

    Held 1st. 960 estimated branded searches, -52.2% vs prior month. Share -10 points.

  2. 2.Ledlenser

    26.8%

    Held 2nd. 720 estimated branded searches, -28% vs prior month. Share +4 points.

  3. 3.Nitecore

    20.4%

    Held 3rd. 550 estimated branded searches, -19.1% vs prior month. Share +5 points.

  4. 4.Petzl

    11.9%

    Moved from 5th to 4th. 320 estimated branded searches, 0% vs prior month. Share +4.6 points.

  5. 5.Fenix

    5.2%

    Moved from 4th to 5th. 140 estimated branded searches, -64.1% vs prior month. Share -3.7 points.

Compare popularity between Ledlenser and its closest rivals

Every comparison with Ledlenser

5 comparisons

How has branded search demand for Ledlenser changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ledlenser in New Zealand held steady at 720.
  • Across the 12 months ending September 2026, Ledlenser’s share of searches among torch brands in New Zealand decreased from 30.3% to 26.8%.
  • Across the 12 months ending September 2026, Ledlenser’s share of searches among torch brands in New Zealand peaked at 33.2% in April 2026 and was lowest at 22.7% in August 2026.
  • Across the 12 months ending September 2026, Ledlenser fell from 1st to 2nd among torch brands in New Zealand.

How did search popularity change for New Zealand torch brands in September 2026?

5 changes

  1. In September 2026, Petzl overtook Fenix to rank 4th among torch brands in New Zealand, with 11.9% of the searches.

  2. In September 2026, Nitecore gained share of searches among torch brands in New Zealand, from 15.5% to 20.4%.

  3. In September 2026, Ledlenser gained share of searches among torch brands in New Zealand, from 22.7% to 26.8%.

  4. In September 2026, Energizer lost share of searches among torch brands in New Zealand, from 45.7% to 35.7%.

  5. In September 2026, Fenix lost share of searches among torch brands in New Zealand, from 8.9% to 5.2%.

How are Ledlenser’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ledlenser’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ledlenser

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How the Brand Demand Index is measured

Where does Ledlenser compete?

Ledlenser is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Head torch brands2nd of 517.6%Show ranking
Torch brands2nd of 526.8%Shown above
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Is Ledlenser your brand?

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