Ledlenser vs Petzl:Which is more popular?
In September 2026, Ledlenser had more branded searches than Petzl among torch brands in New Zealand. Ledlenser had about 720 branded searches, while Petzl had 320. Ledlenser made up 26.8% of all torch brand searches we track, and Petzl accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about torch brands, Ledlenser appeared in four of the five answers and Petzl in none.
Who do people search for more?
Ledlenser, about 2 searches for every 1 for Petzl
Who does AI mention more?
Ledlenser, mentioned in 4 of 5 answers, Petzl in 0
Who does AI recommend more?
Ledlenser, the only one of the two named
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Top torch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ledlenser was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Petzl did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Energizer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ledlenser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nitecore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fenix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Petzl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about torch brands
5 answers
Asked ChatGPT
“Which torch brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best torch brands in New Zealand?”
Asked ChatGPT
“What's the best torch brand in New Zealand for everyday use?”
Searched Google, AI Overview
“best torch nz”
Searched Google, AI Overview
“rechargeable torch nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ledlenser or Petzl more popular in search?
This chart shows how often people search Google for Ledlenser and Petzl by name. Each line represents a brand's share of searches for all five torch brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ledlenser, Petzl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Energizer | Ledlenser | Nitecore | Petzl | Fenix |
|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 30.3% | 23.1% | 13.4% | 3.8% |
| Nov 2025 | 26.3% | 29.6% | 23.5% | 16% | 4.5% |
| Dec 2025 | 33.3% | 29.3% | 22.4% | 10.6% | 4.5% |
| Jan 2026 | 33.8% | 25.2% | 23.5% | 13.7% | 3.8% |
| Feb 2026 | 44.4% | 23.4% | 18.3% | 10.3% | 3.6% |
| Mar 2026 | 38.1% | 30.2% | 18.9% | 8.9% | 3.8% |
| Apr 2026 | 36.6% | 33.2% | 20.7% | 6.6% | 2.8% |
| May 2026 | 38.6% | 26.2% | 21.3% | 8.4% | 5.5% |
| Jun 2026 | 32.6% | 28.8% | 20.2% | 9.2% | 9.2% |
| Jul 2026 | 37.3% | 31.1% | 16.3% | 7.7% | 7.7% |
| Aug 2026 | 45.7% | 22.7% | 15.5% | 7.3% | 8.9% |
| Sep 2026 | 35.7% | 26.8% | 20.4% | 11.9% | 5.2% |
How has the Ledlenser and Petzl comparison changed over the last 12 months?
3 findings
- Ledlenser was ahead of Petzl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ledlenser’s share of searches among torch brands in New Zealand moved from 30.3% to 26.8%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Petzl’s share of searches among torch brands in New Zealand moved from 13.4% to 11.9%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for New Zealand torch brands in September 2026?
2 changes
In September 2026, Petzl overtook Fenix to rank 4th among torch brands in New Zealand, with 11.9% of the searches.
In September 2026, Ledlenser gained share of searches among torch brands in New Zealand, from 22.7% to 26.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ledlenser’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among torch brands
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