Brandwave

How popular isPetzl?

In September 2026, people searched for Petzl by name about 320 times in New Zealand, about the same as the previous year. These searches made up 11.9% of all New Zealand torch brand searches, placing Petzl fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about torch brands, Petzl did not appear in any of the answers.

Search and AI answers in September 2026

Petzl is the fourth most searched of 5 competitors and not listed in any AI answer.

  1. EnergizerShare of searches 35.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. LedlenserShare of searches 26.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. NitecoreShare of searches 20.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. PetzlShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FenixShare of searches 5.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Petzl website (opens in a new tab)

Follow Petzl and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top torch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Petzl did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fenix1st
  2. Nitecore2nd
  3. Ledlenser3rd
  4. Energizer4th
  5. Petzl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Energizer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ledlenser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nitecore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Petzl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about torch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which torch brands compete with Petzl?

Petzl against torch brands in New Zealand, by month

Share of searches by month for Energizer, Ledlenser, Nitecore, Petzl, Fenix. The figures are in the table below the chart.

View monthly share of searches table
MonthEnergizerLedlenserNitecorePetzlFenix
Oct 202529.4%30.3%23.1%13.4%3.8%
Nov 202526.3%29.6%23.5%16%4.5%
Dec 202533.3%29.3%22.4%10.6%4.5%
Jan 202633.8%25.2%23.5%13.7%3.8%
Feb 202644.4%23.4%18.3%10.3%3.6%
Mar 202638.1%30.2%18.9%8.9%3.8%
Apr 202636.6%33.2%20.7%6.6%2.8%
May 202638.6%26.2%21.3%8.4%5.5%
Jun 202632.6%28.8%20.2%9.2%9.2%
Jul 202637.3%31.1%16.3%7.7%7.7%
Aug 202645.7%22.7%15.5%7.3%8.9%
Sep 202635.7%26.8%20.4%11.9%5.2%

  1. 1.Energizer

    35.7%

    Held 1st. 960 estimated branded searches, -52.2% vs prior month. Share -10 points.

  2. 2.Ledlenser

    26.8%

    Held 2nd. 720 estimated branded searches, -28% vs prior month. Share +4 points.

  3. 3.Nitecore

    20.4%

    Held 3rd. 550 estimated branded searches, -19.1% vs prior month. Share +5 points.

  4. 4.Petzl

    11.9%

    Moved from 5th to 4th. 320 estimated branded searches, 0% vs prior month. Share +4.6 points.

  5. 5.Fenix

    5.2%

    Moved from 4th to 5th. 140 estimated branded searches, -64.1% vs prior month. Share -3.7 points.

Compare popularity between Petzl and its closest rivals

Every comparison with Petzl

8 comparisons

How has branded search demand for Petzl changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Petzl in New Zealand held steady at 320.
  • Across the 12 months ending September 2026, Petzl’s share of searches among torch brands in New Zealand decreased from 13.4% to 11.9%.
  • Across the 12 months ending September 2026, Petzl’s share of searches among torch brands in New Zealand peaked at 16% in November 2025 and was lowest at 6.6% in April 2026.

How did search popularity change for New Zealand torch brands in September 2026?

5 changes

  1. In September 2026, Petzl overtook Fenix to rank 4th among torch brands in New Zealand, with 11.9% of the searches.

  2. In September 2026, Nitecore gained share of searches among torch brands in New Zealand, from 15.5% to 20.4%.

  3. In September 2026, Ledlenser gained share of searches among torch brands in New Zealand, from 22.7% to 26.8%.

  4. In September 2026, Energizer lost share of searches among torch brands in New Zealand, from 45.7% to 35.7%.

  5. In September 2026, Fenix lost share of searches among torch brands in New Zealand, from 8.9% to 5.2%.

How are Petzl’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Petzl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • petzl

Do you work for Petzl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Petzl compete?

Petzl is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Climbing harness brands3rd of 41.7%Show ranking
Rope bag brands3rd of 31.8%Show ranking
Head torch brands5th of 57.8%Show ranking
Torch brands4th of 511.9%Shown above
Safety harness brands2nd of 427.8%Show ranking
Creator with pink hair and a pink jacket

Is Petzl your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free