Brandwave

How popular isPetzl?

In September 2026, people searched for Petzl by name about 320 times in New Zealand, about the same as the previous year. These searches made up 12.9% of all New Zealand rope bag brand searches, placing Petzl second out of three brands. When we asked both ChatGPT and Google AI Overviews about rope bag brands, Petzl appeared in all answers and was the joint most recommended of the three.

Search and AI answers in September 2026

Petzl is the second most searched of 3 competitors and the joint most recommended in AI answers.

  1. Black DiamondShare of searches 86.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PetzlShare of searches 12.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Arc'teryxShare of searches 0.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top rope bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Petzl appeared in all five answers. Petzl is the joint most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. Petzl1st
  3. Arc'teryx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petzl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rope bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which rope bag brands compete with Petzl?

Petzl against rope bag brands in New Zealand, by month

Share of searches by month for Black Diamond, Petzl. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondPetzlArc'teryx
Oct 202583%17%0%
Nov 202580.6%19.4%0%
Dec 202586.7%13.3%0%
Jan 202683.1%16.4%0.51%
Feb 202686.2%13.8%0%
Mar 202686.2%13.8%0%
Apr 202687.3%12.7%0%
May 202685.8%13.8%0.43%
Jun 202685.8%13.8%0.43%
Jul 202685.8%13.8%0.43%
Aug 202687.4%12.6%0%
Sep 202686.7%12.9%0.4%

  1. 1.Black Diamond

    86.7%

    Held 1st. 2.2K estimated branded searches, -2.7% vs prior month. Share -0.7 points.

  2. 2.Petzl

    12.9%

    Held 2nd. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Arc'teryx

    0.4%

    Held 3rd. 10 estimated branded searches, — vs prior month. Share +0.4 points.

Compare popularity between Petzl and its closest rivals

Every comparison with Petzl

8 comparisons

How has branded search demand for Petzl changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Petzl in New Zealand held steady at 320.
  • Across the 12 months ending September 2026, Petzl’s share of searches among rope bag brands in New Zealand decreased from 17% to 12.9%.
  • Across the 12 months ending September 2026, Petzl’s share of searches among rope bag brands in New Zealand peaked at 19.4% in November 2025 and was lowest at 12.6% in August 2026.

How did search popularity change for New Zealand rope bag brands in September 2026?

1 change

  1. In September 2026, Black Diamond lost share of searches among rope bag brands in New Zealand, from 87.4% to 86.7%.

How are Petzl’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Petzl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • petzl

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How the Brand Demand Index is measured

Where does Petzl compete?

Petzl is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Climbing harness brands3rd of 41.7%Show ranking
Head torch brands5th of 57.8%Show ranking
Torch brands4th of 511.9%Show ranking
Rope bag brands2nd of 312.9%Shown above
Safety harness brands2nd of 427.8%Show ranking
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Is Petzl your brand?

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