Arc'teryx vs Petzl:Which is more popular?
In September 2026, Petzl had more branded searches than Arc'teryx among rope bag brands in New Zealand. Petzl had about 320 branded searches, while Arc'teryx had 10. Petzl made up 12.9% of all rope bag brand searches we track, and Arc'teryx accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about rope bag brands, Petzl appeared in all five answers and Arc'teryx in none.
Who do people search for more?
Petzl, about 32 searches for every 1 for Arc'teryx
Who does AI mention more?
Petzl, mentioned in every answer we collected
Who does AI recommend more?
Petzl, the only one of the two named
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Top rope bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Petzl appeared in all five answers. Arc'teryx did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Black Diamond1st- Petzl1st
Arc'teryx–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Petzl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rope bag brands
5 answers
Asked ChatGPT
“Which rope bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best rope bag brands in New Zealand?”
Asked ChatGPT
“What's the best rope bag brand in New Zealand for climbing gear?”
Searched Google, AI Overview
“best rope bag”
Searched Google, AI Overview
“climbing rope bag”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Arc'teryx or Petzl more popular in search?
This chart shows how often people search Google for Arc'teryx and Petzl by name. Each line represents a brand's share of searches for all three rope bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Petzl, Arc'teryx. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black Diamond | Petzl | Arc'teryx |
|---|---|---|---|
| Oct 2025 | 83% | 17% | 0% |
| Nov 2025 | 80.6% | 19.4% | 0% |
| Dec 2025 | 86.7% | 13.3% | 0% |
| Jan 2026 | 83.1% | 16.4% | 0.51% |
| Feb 2026 | 86.2% | 13.8% | 0% |
| Mar 2026 | 86.2% | 13.8% | 0% |
| Apr 2026 | 87.3% | 12.7% | 0% |
| May 2026 | 85.8% | 13.8% | 0.43% |
| Jun 2026 | 85.8% | 13.8% | 0.43% |
| Jul 2026 | 85.8% | 13.8% | 0.43% |
| Aug 2026 | 87.4% | 12.6% | 0% |
| Sep 2026 | 86.7% | 12.9% | 0.4% |
How has the Arc'teryx and Petzl comparison changed over the last 12 months?
3 findings
- Petzl was ahead of Arc'teryx in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among rope bag brands in New Zealand moved from 0% to 0.4%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 12 months ending September 2026, Petzl’s share of searches among rope bag brands in New Zealand moved from 17% to 12.9%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for New Zealand rope bag brands in September 2026?
0 changes
Neither Arc'teryx nor Petzl moved beyond provider rounding among rope bag brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Arc'teryx’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among rope bag brands
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