Brandwave

How popular isArc'teryx?

In September 2026, people searched for Arc'teryx by name about 17,800 times in New Zealand, a 48.1% increase from the previous year. These searches made up 86.4% of all New Zealand rope bag brand searches, placing Arc'teryx first out of three brands. When we asked both ChatGPT and Google AI Overviews about rope bag brands, Arc'teryx did not appear in any of the answers.

Search and AI answers in September 2026

Arc'teryx is the most searched of 3 competitors and not listed in any AI answer.

  1. Arc'teryxShare of searches 86.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Black DiamondShare of searches 11.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. PetzlShare of searches 1.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top rope bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arc'teryx did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. Petzl1st
  3. Arc'teryx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petzl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rope bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which rope bag brands compete with Arc'teryx?

Arc'teryx against rope bag brands in New Zealand, by month

Share of searches by month for Arc'teryx, Black Diamond. The figures are in the table below the chart.

View monthly share of searches table
MonthArc'teryxBlack DiamondPetzl
Oct 202585.2%12.2%2.5%
Nov 202586.3%11%2.7%
Dec 202587.1%11.2%1.7%
Jan 202687%10.8%2.1%
Feb 202684.8%13.1%2.1%
Mar 202685.6%12.4%2%
Apr 202687.1%11.3%1.6%
May 202685%12.9%2.1%
Jun 202687.9%10.4%1.7%
Jul 202688.5%9.9%1.6%
Aug 202688.7%9.9%1.4%
Sep 202686.4%11.8%1.8%
  1. 1.Arc'teryx

    86.4%

    Held 1st. 15.8K estimated branded searches, -20.9% vs prior month. Share -2.3 points.

  2. Held 2nd. 2.2K estimated branded searches, -2.7% vs prior month. Share +2 points.

  3. 3.Petzl

    1.8%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Arc'teryx and its closest rivals

Every comparison with Arc'teryx

17 comparisons

How has branded search demand for Arc'teryx changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Arc'teryx in New Zealand rose from 12K to 17.8K.
  • Across the 12 months ending September 2026, Arc'teryx’s share of searches among rope bag brands in New Zealand increased from 85.2% to 86.4%.
  • Across the 12 months ending September 2026, Arc'teryx’s share of searches among rope bag brands in New Zealand peaked at 88.7% in August 2026 and was lowest at 84.8% in February 2026.

How did search popularity change for New Zealand rope bag brands in September 2026?

2 changes
  1. In September 2026, Black Diamond gained share of searches among rope bag brands in New Zealand, from 9.9% to 11.8%.

  2. In September 2026, Arc'teryx lost share of searches among rope bag brands in New Zealand, from 88.7% to 86.4%.

How are Arc'teryx’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Arc'teryx’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • arc teryx jacket
  • arcteryx
  • arcteryx alpha sv
  • arcteryx ar beta
  • arcteryx atom hoody
  • arcteryx beanie
  • arcteryx beta
  • arcteryx beta jacket
  • arcteryx beta sl
  • arcteryx ca
  • arcteryx jacket
  • arcteryx outlet
  • arcteryx rain jacket
  • arcteryx sale
  • arcteryx ski gear

Do you work for Arc'teryx? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Arc'teryx compete?

Arc'teryx is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Outdoor clothing brands4th of 129.1%Show ranking
Snow pants brands2nd of 819.5%Show ranking
Climbing harness brands1st of 486.4%Show ranking
Rope bag brands1st of 386.4%Shown above
Chalk bag brands1st of 388.2%Show ranking
Creator with pink hair and a pink jacket

Is Arc'teryx your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.