Brandwave

Arc'teryx vs Black Diamond:Which is more popular?

In September 2026, Arc'teryx had more branded searches than Black Diamond among rope bag brands in New Zealand. Arc'teryx had about 15,800 branded searches, while Black Diamond had 2,160. Arc'teryx made up 86.4% of all rope bag brand searches we track, and Black Diamond accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about rope bag brands, Black Diamond appeared in all five answers and Arc'teryx in none.

Among rope bag brands in New Zealand in September 2026

Who do people search for more?

Arc'teryx, about 7 searches for every 1 for Black Diamond

Arc'teryx 15.8K searchesBlack Diamond 2.2K searches

Who does AI mention more?

Black Diamond, mentioned in every answer we collected

Black Diamond in 5 of 5Arc'teryx in 0 of 5

Who does AI recommend more?

Black Diamond, the only one of the two named

Black Diamond first in 4Arc'teryx never named

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Top rope bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black Diamond appeared in all five answers. Arc'teryx did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. Petzl1st
  3. Arc'teryx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petzl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rope bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Arc'teryx or Black Diamond more popular in search?

This chart shows how often people search Google for Arc'teryx and Black Diamond by name. Each line represents a brand's share of searches for all three rope bag brands we track, month by month, from searches in New Zealand.

Arc'teryx and Black Diamond among rope bag brands in New Zealand, by month

Share of searches by month for Arc'teryx, Black Diamond. The figures are in the table below the chart.

View monthly share of searches table
MonthArc'teryxBlack DiamondPetzl
Oct 202585.2%12.2%2.5%
Nov 202586.3%11%2.7%
Dec 202587.1%11.2%1.7%
Jan 202687%10.8%2.1%
Feb 202684.8%13.1%2.1%
Mar 202685.6%12.4%2%
Apr 202687.1%11.3%1.6%
May 202685%12.9%2.1%
Jun 202687.9%10.4%1.7%
Jul 202688.5%9.9%1.6%
Aug 202688.7%9.9%1.4%
Sep 202686.4%11.8%1.8%

How has the Arc'teryx and Black Diamond comparison changed over the last 12 months?

3 findings
  • Arc'teryx was ahead of Black Diamond in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arc'teryx’s share of searches among rope bag brands in New Zealand moved from 85.2% to 86.4%, and its estimated monthly branded searches moved from 10.9K to 15.8K.
  • Across the 12 months ending September 2026, Black Diamond’s share of searches among rope bag brands in New Zealand moved from 12.2% to 11.8%, and its estimated monthly branded searches moved from 1.6K to 2.2K.

How did search popularity change for New Zealand rope bag brands in September 2026?

2 changes

  1. In September 2026, Black Diamond gained share of searches among rope bag brands in New Zealand, from 9.9% to 11.8%.

  2. In September 2026, Arc'teryx lost share of searches among rope bag brands in New Zealand, from 88.7% to 86.4%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Arc'teryx’s and Black Diamond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arc'teryx

11 branded search terms

  • arcteryx
  • arcteryx alpha sv
  • arcteryx ar beta
  • arcteryx atom hoody
  • arcteryx beanie
  • arcteryx beta
  • arcteryx beta sl
  • arcteryx ca
  • arcteryx outlet
  • arcteryx sale
  • arcteryx ski gear

Black Diamond

2 branded search terms

  • black diamond
  • black diamond headlamp

How the Brand Demand Index is measured

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