Brandwave

How popular isBlack Diamond?

In September 2026, people searched for Black Diamond by name about 2,160 times in New Zealand, a 38.5% increase from the previous year. These searches made up 11.8% of all New Zealand climbing harness brand searches, placing Black Diamond second out of four brands. When we asked both ChatGPT and Google AI Overviews about climbing harness brands, Black Diamond appeared in all answers and was the joint most recommended of the four.

Search and AI answers in September 2026

Black Diamond is the second most searched of 4 competitors and the joint most recommended in AI answers.

  1. Arc'teryxShare of searches 86.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Black DiamondShare of searches 11.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. PetzlShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. OcúnShare of searches 0.05%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top climbing harness brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black Diamond appeared in all five answers. Black Diamond is the joint most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. Petzl1st
  3. Ocún3rd
  4. Arc'teryx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ocún2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about climbing harness brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which climbing harness brands compete with Black Diamond?

Black Diamond against climbing harness brands in New Zealand, by month

Share of searches by month for Arc'teryx, Black Diamond. The figures are in the table below the chart.

View monthly share of searches table
MonthArc'teryxBlack DiamondPetzlOcún
Oct 202585.2%12.2%2.5%0.08%
Nov 202586.3%11%2.6%0.07%
Dec 202587%11.2%1.7%0.07%
Jan 202687%10.8%2.1%0.07%
Feb 202684.6%13.1%2.1%0.16%
Mar 202685.5%12.4%2%0.08%
Apr 202687%11.3%1.6%0.06%
May 202684.9%12.9%2.1%0.07%
Jun 202687.8%10.4%1.7%0.05%
Jul 202688.4%9.9%1.6%0.05%
Aug 202688.6%9.8%1.4%0.09%
Sep 202686.4%11.8%1.7%0.05%

  1. 1.Arc'teryx

    86.4%

    Held 1st. 15.8K estimated branded searches, -20.9% vs prior month. Share -2.3 points.

  2. 2.Black Diamond

    11.8%

    Held 2nd. 2.2K estimated branded searches, -2.7% vs prior month. Share +2 points.

  3. 3.Petzl

    1.7%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Ocún

    0.05%

    Held 4th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Black Diamond and its closest rivals

Every comparison with Black Diamond

11 comparisons

How has branded search demand for Black Diamond changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Black Diamond in New Zealand rose from 1.6K to 2.2K.
  • Across the 12 months ending September 2026, Black Diamond’s share of searches among climbing harness brands in New Zealand peaked at 13.1% in February 2026 and was lowest at 9.8% in August 2026.

How did search popularity change for New Zealand climbing harness brands in September 2026?

2 changes

  1. In September 2026, Black Diamond gained share of searches among climbing harness brands in New Zealand, from 9.8% to 11.8%.

  2. In September 2026, Arc'teryx lost share of searches among climbing harness brands in New Zealand, from 88.6% to 86.4%.

How are Black Diamond’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Black Diamond’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • black diamond
  • black diamond headlamp

Do you work for Black Diamond? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Black Diamond compete?

Black Diamond is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Climbing harness brands2nd of 411.8%Shown above
Rope bag brands2nd of 311.8%Show ranking
Chalk bag brands2nd of 310.6%Show ranking
Head torch brands1st of 552.7%Show ranking
Climbing shoes brands1st of 652.5%Show ranking
Trekking pole brands1st of 392.7%Show ranking
Creator with pink hair and a pink jacket

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