Trekking pole brands in New Zealand:Which are most popular?
In September 2026, Black Diamond was the most searched trekking pole brand in New Zealand, accounting for 92.7% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Leki showed up in every answer. Black Diamond was recommended most often, coming first in all three responses that gave a list.
Black DiamondShare of searches 92.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
LekiShare of searches 6.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
KomperdellShare of searches 0.49%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top trekking pole brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Leki appeared every time. Black Diamond was recommended most often, coming first in all three answers that gave a list. Leki was second, and Komperdell was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Black Diamond1st
- Leki2nd
- Komperdell3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Leki5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Black Diamond4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Komperdell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about trekking pole brands
5 answers
Asked ChatGPT
“Which trekking pole brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best trekking pole brands in New Zealand?”
Asked ChatGPT
“What's the best trekking pole brand in New Zealand for hiking and tramping?”
Searched Google, AI Overview
“trekking poles nz”
- 1Leki
- 1
Searched Google, AI Overview
“lightweight trekking poles”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which trekking pole brands do people search for most?
This chart shows how often people search Google for each trekking pole brand by name. Each line represents a brand's share of searches for all three trekking pole brands we track, month by month, from searches in New Zealand.
Share of searches by month for Black Diamond, Leki. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black Diamond | Leki | Komperdell |
|---|---|---|---|
| Oct 2025 | 89% | 9.6% | 1.4% |
| Nov 2025 | 84.4% | 13.6% | 1.9% |
| Dec 2025 | 85.5% | 13.8% | 0.66% |
| Jan 2026 | 82.8% | 15.3% | 1.9% |
| Feb 2026 | 82.8% | 15.3% | 1.9% |
| Mar 2026 | 84.4% | 13.6% | 1.9% |
| Apr 2026 | 84.4% | 13.6% | 1.9% |
| May 2026 | 89.4% | 10.1% | 0.56% |
| Jun 2026 | 90.9% | 8% | 1.1% |
| Jul 2026 | 88.4% | 9.9% | 1.7% |
| Aug 2026 | 90% | 8.5% | 1.4% |
| Sep 2026 | 92.7% | 6.8% | 0.49% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.7% | 1.9K | 0% | +2.6 points | |
| 2, held 2nd | 6.8% | 140 | -22.2% | -1.7 points | |
| 3, held 3rd | 0.49% | 10 | -66.7% | -0.9 points |
92.7%
Held 1st. 1.9K estimated branded searches, 0% vs prior month. Share +2.6 points.
2.
Leki6.8%
Held 2nd. 140 estimated branded searches, -22.2% vs prior month. Share -1.7 points.
0.49%
Held 3rd. 10 estimated branded searches, -66.7% vs prior month. Share -0.9 points.
Which brand is most popular in search among trekking pole brands in New Zealand?
3 brands
In September 2026, Black Diamond was the most searched among trekking pole brands in New Zealand, with an estimated 1.9K branded searches, 92.7% of all searches for the three we track. Leki is in 2nd place, 85.9 percentage points behind at 6.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Black Diamond | 89% → 92.7% | 92.7%Sep 2026 | 82.8%Jan 2026 | 1st |
| Leki | 9.6% → 6.8% | 15.3%Jan 2026 | 6.8%Sep 2026 | 2nd |
| Komperdell | 1.4% → 0.49% | 1.9%Nov 2025 | 0.49%Sep 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Black Diamond’s share of searches among trekking pole brands in New Zealand increased from 89% to 92.7%.
- Across the 12 months ending September 2026, Leki’s share of searches among trekking pole brands in New Zealand decreased from 9.6% to 6.8%.
- Across the 12 months ending September 2026, Komperdell’s share of searches among trekking pole brands in New Zealand decreased from 1.4% to 0.49%.
- Across the 12 months ending September 2026, Black Diamond’s share of searches among trekking pole brands in New Zealand peaked at 92.7% in September 2026 and was lowest at 82.8% in January 2026.
- Across the 12 months ending September 2026, Leki’s share of searches among trekking pole brands in New Zealand peaked at 15.3% in January 2026 and was lowest at 6.8% in September 2026.
- Across the 12 months ending September 2026, Komperdell’s share of searches among trekking pole brands in New Zealand peaked at 1.9% in November 2025 and was lowest at 0.49% in September 2026.
How did search popularity change for New Zealand trekking pole brands in September 2026?
3 changes
In September 2026, Black Diamond gained share of searches among trekking pole brands in New Zealand, from 90% to 92.7%.
In September 2026, Leki lost share of searches among trekking pole brands in New Zealand, from 8.5% to 6.8%.
In September 2026, Komperdell lost share of searches among trekking pole brands in New Zealand, from 1.4% to 0.49%.
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