Brandwave

How popular isBlack Diamond?

In September 2026, people searched for Black Diamond by name about 2,160 times in New Zealand, a 38.5% increase from the previous year. These searches made up 92.7% of all New Zealand trekking pole brand searches, placing Black Diamond first out of three brands. When we asked both ChatGPT and Google AI Overviews about trekking pole brands, Black Diamond appeared in four of the five answers and was the most recommended of the three.

Search and AI answers in September 2026

Black Diamond is the most searched of 3 competitors and the most recommended in AI answers.

  1. Black DiamondShare of searches 92.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. LekiShare of searches 6.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. KomperdellShare of searches 0.49%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top trekking pole brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black Diamond was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Black Diamond is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. Leki2nd
  3. Komperdell3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Leki5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Diamond4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komperdell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trekking pole brands

5 answers

  • Asked ChatGPT

    “Which trekking pole brand should I buy in New Zealand?”

    1. 1Black Diamond
    2. 2Leki

  • Asked ChatGPT

    “What are the best trekking pole brands in New Zealand?”

    1. 1Black Diamond
    2. 2Leki
    3. 3Komperdell

  • Asked ChatGPT

    “What's the best trekking pole brand in New Zealand for hiking and tramping?”

    1. 1Black Diamond
    2. 2Leki

  • Searched Google, AI Overview

    “trekking poles nz”

    1. 1Leki

  • Searched Google, AI Overview

    “lightweight trekking poles”

    1. 1Black Diamond
    2. 2Leki

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which trekking pole brands compete with Black Diamond?

Black Diamond against trekking pole brands in New Zealand, by month

Share of searches by month for Black Diamond, Leki. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondLekiKomperdell
Oct 202589%9.6%1.4%
Nov 202584.4%13.6%1.9%
Dec 202585.5%13.8%0.66%
Jan 202682.8%15.3%1.9%
Feb 202682.8%15.3%1.9%
Mar 202684.4%13.6%1.9%
Apr 202684.4%13.6%1.9%
May 202689.4%10.1%0.56%
Jun 202690.9%8%1.1%
Jul 202688.4%9.9%1.7%
Aug 202690%8.5%1.4%
Sep 202692.7%6.8%0.49%

  1. 1.Black Diamond

    92.7%

    Held 1st. 1.9K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Leki

    6.8%

    Held 2nd. 140 estimated branded searches, -22.2% vs prior month. Share -1.7 points.

  3. 3.Komperdell

    0.49%

    Held 3rd. 10 estimated branded searches, -66.7% vs prior month. Share -0.9 points.

Compare popularity between Black Diamond and its closest rivals

Every comparison with Black Diamond

11 comparisons

How has branded search demand for Black Diamond changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Black Diamond in New Zealand rose from 1.6K to 2.2K.
  • Across the 12 months ending September 2026, Black Diamond’s share of searches among trekking pole brands in New Zealand increased from 89% to 92.7%.
  • Across the 12 months ending September 2026, Black Diamond’s share of searches among trekking pole brands in New Zealand peaked at 92.7% in September 2026 and was lowest at 82.8% in January 2026.

How did search popularity change for New Zealand trekking pole brands in September 2026?

3 changes

  1. In September 2026, Black Diamond gained share of searches among trekking pole brands in New Zealand, from 90% to 92.7%.

  2. In September 2026, Leki lost share of searches among trekking pole brands in New Zealand, from 8.5% to 6.8%.

  3. In September 2026, Komperdell lost share of searches among trekking pole brands in New Zealand, from 1.4% to 0.49%.

How are Black Diamond’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Black Diamond’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • black diamond
  • black diamond headlamp

Do you work for Black Diamond? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Black Diamond compete?

Black Diamond is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Climbing harness brands2nd of 411.8%Show ranking
Rope bag brands2nd of 311.8%Show ranking
Chalk bag brands2nd of 310.6%Show ranking
Head torch brands1st of 552.7%Show ranking
Climbing shoes brands1st of 652.5%Show ranking
Trekking pole brands1st of 392.7%Shown above
Creator with pink hair and a pink jacket

Is Black Diamond your brand?

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