Brandwave

Black Diamond vs Leki:Which is more popular?

In September 2026, Black Diamond had more branded searches than Leki among trekking pole brands in New Zealand. Black Diamond had about 1,900 branded searches, while Leki had 140. Black Diamond made up 92.7% of all trekking pole brand searches we track, and Leki accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about trekking pole brands, Leki appeared in all five answers and Black Diamond in four. Black Diamond was mentioned before Leki in every answer.

Among trekking pole brands in New Zealand in September 2026

Who do people search for more?

Black Diamond, about 14 searches for every 1 for Leki

Black Diamond 1.9K searchesLeki 140 searches

Who does AI mention more?

Leki, mentioned in every answer we collected

Leki in 5 of 5Black Diamond in 4 of 5

Who does AI recommend more?

Black Diamond, named ahead of Leki in every answer

Black Diamond first in 3Leki never first

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Top trekking pole brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Leki appeared in all five answers. Black Diamond was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Black Diamond was listed before Leki in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. Leki2nd
  3. Komperdell3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Leki5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Diamond4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komperdell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trekking pole brands

5 answers

  • Asked ChatGPT

    “Which trekking pole brand should I buy in New Zealand?”

    1. 1Black Diamond
    2. 2Leki

  • Asked ChatGPT

    “What are the best trekking pole brands in New Zealand?”

    1. 1Black Diamond
    2. 2Leki
    3. 3Komperdell

  • Asked ChatGPT

    “What's the best trekking pole brand in New Zealand for hiking and tramping?”

    1. 1Black Diamond
    2. 2Leki

  • Searched Google, AI Overview

    “trekking poles nz”

    1. 1Leki

  • Searched Google, AI Overview

    “lightweight trekking poles”

    1. 1Black Diamond
    2. 2Leki

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Black Diamond or Leki more popular in search?

This chart shows how often people search Google for Black Diamond and Leki by name. Each line represents a brand's share of searches for all three trekking pole brands we track, month by month, from searches in New Zealand.

Black Diamond and Leki among trekking pole brands in New Zealand, by month

Share of searches by month for Black Diamond, Leki. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondLekiKomperdell
Oct 202589%9.6%1.4%
Nov 202584.4%13.6%1.9%
Dec 202585.5%13.8%0.66%
Jan 202682.8%15.3%1.9%
Feb 202682.8%15.3%1.9%
Mar 202684.4%13.6%1.9%
Apr 202684.4%13.6%1.9%
May 202689.4%10.1%0.56%
Jun 202690.9%8%1.1%
Jul 202688.4%9.9%1.7%
Aug 202690%8.5%1.4%
Sep 202692.7%6.8%0.49%

How has the Black Diamond and Leki comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand trekking pole brands in September 2026?

2 changes

  1. In September 2026, Black Diamond gained share of searches among trekking pole brands in New Zealand, from 90% to 92.7%.

  2. In September 2026, Leki lost share of searches among trekking pole brands in New Zealand, from 8.5% to 6.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Black Diamond’s and Leki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Diamond

1 branded search term

  • black diamond

Leki

2 branded search terms

  • leki
  • leki trekking poles

How the Brand Demand Index is measured

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