Brandwave

How popular isLeki?

In September 2026, people searched for Leki by name about 140 times in New Zealand, about the same as the previous year. These searches made up 6.8% of all New Zealand trekking pole brand searches, placing Leki second out of three brands. When we asked both ChatGPT and Google AI Overviews about trekking pole brands, Leki appeared in all answers and was the second most recommended of the three.

Search and AI answers in September 2026

Leki is the second most searched of 3 competitors and the second most recommended in AI answers.

  1. Black DiamondShare of searches 92.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. LekiShare of searches 6.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. KomperdellShare of searches 0.49%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top trekking pole brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Leki appeared in all five answers. Leki is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. Leki2nd
  3. Komperdell3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Leki5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Diamond4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komperdell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trekking pole brands

5 answers

  • Asked ChatGPT

    “Which trekking pole brand should I buy in New Zealand?”

    1. 1Black Diamond
    2. 2Leki

  • Asked ChatGPT

    “What are the best trekking pole brands in New Zealand?”

    1. 1Black Diamond
    2. 2Leki
    3. 3Komperdell

  • Asked ChatGPT

    “What's the best trekking pole brand in New Zealand for hiking and tramping?”

    1. 1Black Diamond
    2. 2Leki

  • Searched Google, AI Overview

    “trekking poles nz”

    1. 1Leki

  • Searched Google, AI Overview

    “lightweight trekking poles”

    1. 1Black Diamond
    2. 2Leki

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which trekking pole brands compete with Leki?

Leki against trekking pole brands in New Zealand, by month

Share of searches by month for Black Diamond, Leki. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondLekiKomperdell
Oct 202589%9.6%1.4%
Nov 202584.4%13.6%1.9%
Dec 202585.5%13.8%0.66%
Jan 202682.8%15.3%1.9%
Feb 202682.8%15.3%1.9%
Mar 202684.4%13.6%1.9%
Apr 202684.4%13.6%1.9%
May 202689.4%10.1%0.56%
Jun 202690.9%8%1.1%
Jul 202688.4%9.9%1.7%
Aug 202690%8.5%1.4%
Sep 202692.7%6.8%0.49%

  1. 1.Black Diamond

    92.7%

    Held 1st. 1.9K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Leki

    6.8%

    Held 2nd. 140 estimated branded searches, -22.2% vs prior month. Share -1.7 points.

  3. 3.Komperdell

    0.49%

    Held 3rd. 10 estimated branded searches, -66.7% vs prior month. Share -0.9 points.

Compare popularity between Leki and its closest rivals

Every comparison with Leki

1 comparison

How has branded search demand for Leki changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Leki in New Zealand held steady at 140.
  • Across the 12 months ending September 2026, Leki’s share of searches among trekking pole brands in New Zealand decreased from 9.6% to 6.8%.
  • Across the 12 months ending September 2026, Leki’s share of searches among trekking pole brands in New Zealand peaked at 15.3% in January 2026 and was lowest at 6.8% in September 2026.

How did search popularity change for New Zealand trekking pole brands in September 2026?

3 changes

  1. In September 2026, Black Diamond gained share of searches among trekking pole brands in New Zealand, from 90% to 92.7%.

  2. In September 2026, Leki lost share of searches among trekking pole brands in New Zealand, from 8.5% to 6.8%.

  3. In September 2026, Komperdell lost share of searches among trekking pole brands in New Zealand, from 1.4% to 0.49%.

How are Leki’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Leki’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • leki
  • leki trekking poles

Do you work for Leki? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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