Climbing shoes brands in New Zealand:Which are most popular?
In September 2026, Black Diamond was the most searched climbing shoes brand in New Zealand, accounting for 52.5% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, La Sportiva showed up in every answer. La Sportiva was recommended most often, coming first in all three responses that gave a list.
Black DiamondShare of searches 52.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations –- La SportivaShare of searches 35.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SCARPAShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
EvolvShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Five TenShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Follow climbing shoes brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top climbing shoes brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, La Sportiva appeared every time. La Sportiva was recommended most often, coming first in all three answers that gave a list. Tenaya was second, and Evolv was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- La Sportiva1st
Tenaya2nd- Evolv3rd
- Five Ten4th
- SCARPA5th
- Black Diamond–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Sportiva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Five Ten3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Evolv2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tenaya2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Black Diamond1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SCARPA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about climbing shoes brands
5 answers
Asked ChatGPT
“Which climbing shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best climbing shoes brands in New Zealand?”
Asked ChatGPT
“What's the best climbing shoes brand in New Zealand for indoor climbing?”
Searched Google, AI Overview
“climbing shoes nz”
Searched Google, AI Overview
“bouldering shoes”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which climbing shoes brands do people search for most?
This chart shows how often people search Google for each climbing shoes brand by name. Each line represents a brand's share of searches for all six climbing shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Black Diamond, La Sportiva, SCARPA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black Diamond | La Sportiva | SCARPA | Evolv | Five Ten | Tenaya |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 37.9% | 6.4% | 1.1% | 2.7% | 2.7% |
| Nov 2025 | 49.8% | 38.3% | 5.4% | 1.1% | 2.7% | 2.7% |
| Dec 2025 | 45.1% | 45.1% | 3.8% | 1.7% | 2.4% | 1.7% |
| Jan 2026 | 44.4% | 44.4% | 4.8% | 1.7% | 3.1% | 1.7% |
| Feb 2026 | 50.2% | 38.6% | 4.2% | 1.5% | 2.7% | 2.7% |
| Mar 2026 | 44.1% | 44.1% | 5.8% | 1.4% | 3.1% | 1.7% |
| Apr 2026 | 44.8% | 44.8% | 4.8% | 1.4% | 1.7% | 2.4% |
| May 2026 | 48.3% | 39.3% | 6.3% | 1.2% | 2.7% | 2.1% |
| Jun 2026 | 49.8% | 40.5% | 5.3% | 1.2% | 1.6% | 1.6% |
| Jul 2026 | 49.5% | 40.2% | 5.3% | 1.2% | 2.2% | 1.5% |
| Aug 2026 | 49.2% | 41.5% | 5.4% | 1.3% | 1.3% | 1.3% |
| Sep 2026 | 52.5% | 35.9% | 5.8% | 1.9% | 1.9% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.5% | 1.9K | 0% | +3.3 points | |
| 2, held 2nd | 35.9% | 1.3K | -18.8% | -5.5 points | |
| 3, held 3rd | 5.8% | 210 | 0% | +0.4 points | |
| 4, held 4th | 1.9% | 70 | +40% | +0.6 points | |
| 5, held 5th | 1.9% | 70 | +40% | +0.6 points | |
| 6, held 6th | 1.9% | 70 | +40% | +0.6 points |
52.5%
Held 1st. 1.9K estimated branded searches, 0% vs prior month. Share +3.3 points.
35.9%
Held 2nd. 1.3K estimated branded searches, -18.8% vs prior month. Share -5.5 points.
3.
SCARPA5.8%
Held 3rd. 210 estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
Evolv1.9%
Held 4th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.
5.
Five Ten1.9%
Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.
6.
Tenaya1.9%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.
Which brand is most popular in search among climbing shoes brands in New Zealand?
6 brands
In September 2026, Black Diamond was the most searched among climbing shoes brands in New Zealand, with an estimated 1.9K branded searches, 52.5% of all searches for the six we track. La Sportiva is in 2nd place, 16.6 percentage points behind at 35.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Black Diamond | 49.2% → 52.5% | 52.5%Sep 2026 | 44.1%Mar 2026 | 1st |
| La Sportiva | 37.9% → 35.9% | 45.1%Dec 2025 | 35.9%Sep 2026 | 2nd |
| SCARPA | 6.4% → 5.8% | 6.4%Oct 2025 | 3.8%Dec 2025 | 3rd |
| Evolv | 1.1% → 1.9% | 1.9%Sep 2026 | 1.1%Oct 2025 | 6th → 4th |
| Five Ten | 2.7% → 1.9% | 3.1%Jan 2026 | 1.3%Aug 2026 | 4th → 5th |
| Tenaya | 2.7% → 1.9% | 2.7%Feb 2026 | 1.3%Aug 2026 | 5th → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Black Diamond’s share of searches among climbing shoes brands in New Zealand increased from 49.2% to 52.5%.
- Across the 12 months ending September 2026, La Sportiva’s share of searches among climbing shoes brands in New Zealand decreased from 37.9% to 35.9%.
- Across the 12 months ending September 2026, SCARPA’s share of searches among climbing shoes brands in New Zealand decreased from 6.4% to 5.8%.
- Across the 12 months ending September 2026, Evolv’s share of searches among climbing shoes brands in New Zealand increased from 1.1% to 1.9%.
- Across the 12 months ending September 2026, Five Ten’s share of searches among climbing shoes brands in New Zealand decreased from 2.7% to 1.9%.
- Across the 12 months ending September 2026, Tenaya’s share of searches among climbing shoes brands in New Zealand decreased from 2.7% to 1.9%.
- Across the 12 months ending September 2026, Black Diamond’s share of searches among climbing shoes brands in New Zealand peaked at 52.5% in September 2026 and was lowest at 44.1% in March 2026.
- Across the 12 months ending September 2026, La Sportiva’s share of searches among climbing shoes brands in New Zealand peaked at 45.1% in December 2025 and was lowest at 35.9% in September 2026.
- Across the 12 months ending September 2026, SCARPA’s share of searches among climbing shoes brands in New Zealand peaked at 6.4% in October 2025 and was lowest at 3.8% in December 2025.
- Across the 12 months ending September 2026, Five Ten’s share of searches among climbing shoes brands in New Zealand peaked at 3.1% in January 2026 and was lowest at 1.3% in August 2026.
- Across the 12 months ending September 2026, Tenaya’s share of searches among climbing shoes brands in New Zealand peaked at 2.7% in February 2026 and was lowest at 1.3% in August 2026.
- Across the 12 months ending September 2026, Evolv rose from 6th to 4th among climbing shoes brands in New Zealand.
- Across the 12 months ending September 2026, Five Ten fell from 4th to 5th among climbing shoes brands in New Zealand.
- Across the 12 months ending September 2026, Tenaya fell from 5th to 6th among climbing shoes brands in New Zealand.
How did search popularity change for New Zealand climbing shoes brands in September 2026?
6 changes
In September 2026, Black Diamond gained share of searches among climbing shoes brands in New Zealand, from 49.2% to 52.5%.
In September 2026, Evolv gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%.
In September 2026, Five Ten gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%.
In September 2026, Tenaya gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%.
In September 2026, La Sportiva lost share of searches among climbing shoes brands in New Zealand, from 41.5% to 35.9%.
Estimated monthly branded searches for SCARPA in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.