Brandwave

How popular isSCARPA?

In September 2026, people searched for SCARPA by name about 2,320 times in New Zealand, a 15.6% decrease from the previous year. These searches made up 5.8% of all New Zealand climbing shoes brand searches, placing SCARPA third out of six brands. When we asked both ChatGPT and Google AI Overviews about climbing shoes brands, SCARPA appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

SCARPA is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Black DiamondShare of searches 52.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. La SportivaShare of searches 35.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SCARPAShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. EvolvShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Five TenShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+1 more

SCARPA website (opens in a new tab)

Follow SCARPA and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top climbing shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SCARPA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. SCARPA is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Sportiva1st
  2. Tenaya2nd
  3. Evolv3rd
  4. Five Ten4th
  5. SCARPA5th
  6. Black Diamond–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Sportiva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Five Ten3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Evolv2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tenaya2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Diamond1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SCARPA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about climbing shoes brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which climbing shoes brands compete with SCARPA?

SCARPA against climbing shoes brands in New Zealand, by month

Share of searches by month for Black Diamond, La Sportiva, SCARPA. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondLa SportivaSCARPAEvolvFive TenTenaya
Oct 202549.2%37.9%6.4%1.1%2.7%2.7%
Nov 202549.8%38.3%5.4%1.1%2.7%2.7%
Dec 202545.1%45.1%3.8%1.7%2.4%1.7%
Jan 202644.4%44.4%4.8%1.7%3.1%1.7%
Feb 202650.2%38.6%4.2%1.5%2.7%2.7%
Mar 202644.1%44.1%5.8%1.4%3.1%1.7%
Apr 202644.8%44.8%4.8%1.4%1.7%2.4%
May 202648.3%39.3%6.3%1.2%2.7%2.1%
Jun 202649.8%40.5%5.3%1.2%1.6%1.6%
Jul 202649.5%40.2%5.3%1.2%2.2%1.5%
Aug 202649.2%41.5%5.4%1.3%1.3%1.3%
Sep 202652.5%35.9%5.8%1.9%1.9%1.9%

  1. 1.Black Diamond

    52.5%

    Held 1st. 1.9K estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.La Sportiva

    35.9%

    Held 2nd. 1.3K estimated branded searches, -18.8% vs prior month. Share -5.5 points.

  3. 3.SCARPA

    5.8%

    Held 3rd. 210 estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Evolv

    1.9%

    Held 4th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.

  5. 5.Five Ten

    1.9%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.

  6. 6.Tenaya

    1.9%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.

Compare popularity between SCARPA and its closest rivals

Every comparison with SCARPA

19 comparisons

How has branded search demand for SCARPA changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SCARPA in New Zealand fell from 2.8K to 2.3K.
  • Across the 12 months ending September 2026, SCARPA’s share of searches among climbing shoes brands in New Zealand decreased from 6.4% to 5.8%.
  • Across the 12 months ending September 2026, SCARPA’s share of searches among climbing shoes brands in New Zealand peaked at 6.4% in October 2025 and was lowest at 3.8% in December 2025.

How did search popularity change for New Zealand climbing shoes brands in September 2026?

6 changes

  1. In September 2026, Black Diamond gained share of searches among climbing shoes brands in New Zealand, from 49.2% to 52.5%.

  2. In September 2026, Evolv gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%.

  3. In September 2026, Five Ten gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%.

  4. In September 2026, Tenaya gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%.

  5. In September 2026, La Sportiva lost share of searches among climbing shoes brands in New Zealand, from 41.5% to 35.9%.

  6. Estimated monthly branded searches for SCARPA in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are SCARPA’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using SCARPA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • scarpa boots nz
  • scarpa climbing shoes
  • scarpa hiking boots nz
  • scarpa nz

Do you work for SCARPA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SCARPA compete?

SCARPA is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Boot brands10th of 100.16%Show ranking
Hiking footwear brands4th of 98%Show ranking
Walking boot brands6th of 70.94%Show ranking
Climbing shoes brands3rd of 65.8%Shown above
Creator with pink hair and a pink jacket

Is SCARPA your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free