Five Ten vs SCARPA:Which is more popular?
In September 2026, SCARPA had more branded searches than Five Ten among climbing shoes brands in New Zealand. SCARPA had about 210 branded searches, while Five Ten had 70. SCARPA made up 5.8% of all climbing shoes brand searches we track, and Five Ten accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about climbing shoes brands, Five Ten appeared in three of the five answers and SCARPA in one. Five Ten was mentioned before SCARPA in every answer.
Who do people search for more?
SCARPA, about 3 searches for every 1 for Five Ten
Who does AI mention more?
Five Ten, mentioned in 3 of 5 answers, SCARPA in 1
Who does AI recommend more?
Five Ten, named ahead of SCARPA in every answer
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Top climbing shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Five Ten was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SCARPA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Five Ten was listed before SCARPA in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- La Sportiva1st
Tenaya2nd
Evolv3rd- Five Ten4th
- SCARPA5th
Black Diamond–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Sportiva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Five Ten3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Evolv2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tenaya2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Black Diamond1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SCARPA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about climbing shoes brands
5 answers
Asked ChatGPT
“Which climbing shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best climbing shoes brands in New Zealand?”
Asked ChatGPT
“What's the best climbing shoes brand in New Zealand for indoor climbing?”
Searched Google, AI Overview
“climbing shoes nz”
Searched Google, AI Overview
“bouldering shoes”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Five Ten or SCARPA more popular in search?
This chart shows how often people search Google for Five Ten and SCARPA by name. Each line represents a brand's share of searches for all six climbing shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for SCARPA, Five Ten. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black Diamond | La Sportiva | SCARPA | Evolv | Five Ten | Tenaya |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 37.9% | 6.4% | 1.1% | 2.7% | 2.7% |
| Nov 2025 | 49.8% | 38.3% | 5.4% | 1.1% | 2.7% | 2.7% |
| Dec 2025 | 45.1% | 45.1% | 3.8% | 1.7% | 2.4% | 1.7% |
| Jan 2026 | 44.4% | 44.4% | 4.8% | 1.7% | 3.1% | 1.7% |
| Feb 2026 | 50.2% | 38.6% | 4.2% | 1.5% | 2.7% | 2.7% |
| Mar 2026 | 44.1% | 44.1% | 5.8% | 1.4% | 3.1% | 1.7% |
| Apr 2026 | 44.8% | 44.8% | 4.8% | 1.4% | 1.7% | 2.4% |
| May 2026 | 48.3% | 39.3% | 6.3% | 1.2% | 2.7% | 2.1% |
| Jun 2026 | 49.8% | 40.5% | 5.3% | 1.2% | 1.6% | 1.6% |
| Jul 2026 | 49.5% | 40.2% | 5.3% | 1.2% | 2.2% | 1.5% |
| Aug 2026 | 49.2% | 41.5% | 5.4% | 1.3% | 1.3% | 1.3% |
| Sep 2026 | 52.5% | 35.9% | 5.8% | 1.9% | 1.9% | 1.9% |
How has the Five Ten and SCARPA comparison changed over the last 12 months?
3 findings
- SCARPA was ahead of Five Ten in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Five Ten’s share of searches among climbing shoes brands in New Zealand moved from 2.7% to 1.9%, and its estimated monthly branded searches held steady at 70.
- Across the 12 months ending September 2026, SCARPA’s share of searches among climbing shoes brands in New Zealand moved from 6.4% to 5.8%, and its estimated monthly branded searches moved from 170 to 210.
How did search popularity change for New Zealand climbing shoes brands in September 2026?
2 changes
In September 2026, Five Ten gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%.
Estimated monthly branded searches for SCARPA in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Five Ten’s and SCARPA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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