Brandwave

How popular isBlack Diamond?

In September 2026, people searched for Black Diamond by name about 2,160 times in New Zealand, a 38.5% increase from the previous year. These searches made up 52.5% of all New Zealand climbing shoes brand searches, placing Black Diamond first out of six brands. When we asked both ChatGPT and Google AI Overviews about climbing shoes brands, Black Diamond appeared in one of the five answers.

Search and AI answers in September 2026

Black Diamond is the most searched of 6 competitors and not listed in any AI answer.

  1. Black DiamondShare of searches 52.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. La SportivaShare of searches 35.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SCARPAShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. EvolvShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Five TenShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top climbing shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black Diamond was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Sportiva1st
  2. Tenaya2nd
  3. Evolv3rd
  4. Five Ten4th
  5. SCARPA5th
  6. Black Diamond–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Sportiva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Five Ten3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Evolv2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tenaya2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Diamond1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SCARPA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about climbing shoes brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which climbing shoes brands compete with Black Diamond?

Black Diamond against climbing shoes brands in New Zealand, by month

Share of searches by month for Black Diamond, La Sportiva, SCARPA. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondLa SportivaSCARPAEvolvFive TenTenaya
Oct 202549.2%37.9%6.4%1.1%2.7%2.7%
Nov 202549.8%38.3%5.4%1.1%2.7%2.7%
Dec 202545.1%45.1%3.8%1.7%2.4%1.7%
Jan 202644.4%44.4%4.8%1.7%3.1%1.7%
Feb 202650.2%38.6%4.2%1.5%2.7%2.7%
Mar 202644.1%44.1%5.8%1.4%3.1%1.7%
Apr 202644.8%44.8%4.8%1.4%1.7%2.4%
May 202648.3%39.3%6.3%1.2%2.7%2.1%
Jun 202649.8%40.5%5.3%1.2%1.6%1.6%
Jul 202649.5%40.2%5.3%1.2%2.2%1.5%
Aug 202649.2%41.5%5.4%1.3%1.3%1.3%
Sep 202652.5%35.9%5.8%1.9%1.9%1.9%

  1. 1.Black Diamond

    52.5%

    Held 1st. 1.9K estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.La Sportiva

    35.9%

    Held 2nd. 1.3K estimated branded searches, -18.8% vs prior month. Share -5.5 points.

  3. 3.SCARPA

    5.8%

    Held 3rd. 210 estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Evolv

    1.9%

    Held 4th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.

  5. 5.Five Ten

    1.9%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.

  6. 6.Tenaya

    1.9%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.

Compare popularity between Black Diamond and its closest rivals

Every comparison with Black Diamond

11 comparisons

How has branded search demand for Black Diamond changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Black Diamond in New Zealand rose from 1.6K to 2.2K.
  • Across the 12 months ending September 2026, Black Diamond’s share of searches among climbing shoes brands in New Zealand increased from 49.2% to 52.5%.
  • Across the 12 months ending September 2026, Black Diamond’s share of searches among climbing shoes brands in New Zealand peaked at 52.5% in September 2026 and was lowest at 44.1% in March 2026.

How did search popularity change for New Zealand climbing shoes brands in September 2026?

6 changes

  1. In September 2026, Black Diamond gained share of searches among climbing shoes brands in New Zealand, from 49.2% to 52.5%.

  2. In September 2026, Evolv gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%.

  3. In September 2026, Five Ten gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%.

  4. In September 2026, Tenaya gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%.

  5. In September 2026, La Sportiva lost share of searches among climbing shoes brands in New Zealand, from 41.5% to 35.9%.

  6. Estimated monthly branded searches for SCARPA in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are Black Diamond’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Black Diamond’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • black diamond
  • black diamond headlamp

Do you work for Black Diamond? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Black Diamond compete?

Black Diamond is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Climbing harness brands2nd of 411.8%Show ranking
Rope bag brands2nd of 311.8%Show ranking
Chalk bag brands2nd of 310.6%Show ranking
Head torch brands1st of 552.7%Show ranking
Climbing shoes brands1st of 652.5%Shown above
Trekking pole brands1st of 392.7%Show ranking
Creator with pink hair and a pink jacket

Is Black Diamond your brand?

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