Chalk bag brands in New Zealand:Which are most popular?
In September 2026, Arc'teryx was the most searched chalk bag brand in New Zealand, accounting for 88.2% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Black Diamond showed up in every answer.
Arc'teryxShare of searches 88.2%Mentioned in 0 of 5 AI answers
Black DiamondShare of searches 10.6%Mentioned in 5 of 5 AI answers
DeuterShare of searches 1.2%Mentioned in 0 of 5 AI answers
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Top chalk bag brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Black Diamond appeared every time. Arc'teryx, which ranked first in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Deuter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chalk bag brands
5 answers
Asked ChatGPT
“Which chalk bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chalk bag brands in New Zealand?”
Asked ChatGPT
“What's the best chalk bag brand in New Zealand for bouldering and climbing?”
Searched Google, AI Overview
“climbing chalk bag”
Searched Google, AI Overview
“bouldering chalk bag”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which chalk bag brands do people search for most?
This chart shows how often people search Google for each chalk bag brand by name. Each line represents a brand's share of searches for all three chalk bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Arc'teryx, Black Diamond. The figures are in the table below the chart.
View monthly share of searches table
| Month | Arc'teryx | Black Diamond | Deuter |
|---|---|---|---|
| Oct 2025 | 87.8% | 10.5% | 1.7% |
| Nov 2025 | 89.1% | 9.1% | 1.8% |
| Dec 2025 | 89.7% | 8.9% | 1.4% |
| Jan 2026 | 89.6% | 8.9% | 1.4% |
| Feb 2026 | 87.4% | 10.9% | 1.8% |
| Mar 2026 | 87.8% | 10.2% | 2% |
| Apr 2026 | 90.1% | 8.5% | 1.4% |
| May 2026 | 87.8% | 10.8% | 1.4% |
| Jun 2026 | 90.6% | 8.6% | 0.76% |
| Jul 2026 | 91.1% | 8.2% | 0.72% |
| Aug 2026 | 90.6% | 8.6% | 0.77% |
| Sep 2026 | 88.2% | 10.6% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.2% | 15.8K | -20.9% | -2.4 points | |
| 2, held 2nd | 10.6% | 1.9K | 0% | +2 points | |
| 3, held 3rd | 1.2% | 210 | +23.5% | +0.4 points |
88.2%
Held 1st. 15.8K estimated branded searches, -20.9% vs prior month. Share -2.4 points.
10.6%
Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share +2 points.
3.
Deuter1.2%
Held 3rd. 210 estimated branded searches, +23.5% vs prior month. Share +0.4 points.
Which brand is most popular in search among chalk bag brands in New Zealand?
3 brands
In September 2026, Arc'teryx was the most searched among chalk bag brands in New Zealand, with an estimated 15.8K branded searches, 88.2% of all searches for the three we track. Black Diamond is in 2nd place, 77.6 percentage points behind at 10.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Arc'teryx | 87.8% → 88.2% | 91.1%Jul 2026 | 87.4%Feb 2026 | 1st |
| Black Diamond | 10.5% → 10.6% | 10.9%Feb 2026 | 8.2%Jul 2026 | 2nd |
| Deuter | 1.7% → 1.2% | 2%Mar 2026 | 0.72%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Deuter’s share of searches among chalk bag brands in New Zealand decreased from 1.7% to 1.2%.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among chalk bag brands in New Zealand peaked at 91.1% in July 2026 and was lowest at 87.4% in February 2026.
- Across the 12 months ending September 2026, Black Diamond’s share of searches among chalk bag brands in New Zealand peaked at 10.9% in February 2026 and was lowest at 8.2% in July 2026.
- Across the 12 months ending September 2026, Deuter’s share of searches among chalk bag brands in New Zealand peaked at 2% in March 2026 and was lowest at 0.72% in July 2026.
- Across the 12 months ending September 2026, Arc'teryx and Black Diamond held steady: their share of searches among chalk bag brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand chalk bag brands in September 2026?
2 changes
In September 2026, Black Diamond gained share of searches among chalk bag brands in New Zealand, from 8.6% to 10.6%.
In September 2026, Arc'teryx lost share of searches among chalk bag brands in New Zealand, from 90.6% to 88.2%.
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