Head torch brands in New Zealand:Which are most popular?
In September 2026, Black Diamond was the most searched head torch brand in New Zealand, accounting for 52.7% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Black Diamond showed up in every answer. Petzl was recommended most often, coming first in three out of four responses that gave a list.
Black DiamondShare of searches 52.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
LedlenserShare of searches 17.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
NitecoreShare of searches 13.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
FenixShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
PetzlShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top head torch brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Black Diamond appeared every time. Petzl was recommended most often, coming first in three out of four answers that gave a list. Black Diamond was second, and Nitecore was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Petzl1st
- Black Diamond2nd
- Nitecore3rd
- Fenix4th
- Ledlenser5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ledlenser3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nitecore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fenix3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Petzl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about head torch brands
5 answers
Asked ChatGPT
“Which head torch brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best head torch brands in New Zealand?”
Asked ChatGPT
“What's the best head torch brand in New Zealand for camping and hiking?”
Searched Google, AI Overview
“headlamp nz”
Searched Google, AI Overview
“head torch for running”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which head torch brands do people search for most?
This chart shows how often people search Google for each head torch brand by name. Each line represents a brand's share of searches for all five head torch brands we track, month by month, from searches in New Zealand.
Share of searches by month for Black Diamond, Ledlenser, Nitecore, Fenix, Petzl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black Diamond | Ledlenser | Nitecore | Fenix | Petzl |
|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 20.9% | 15.9% | 8.7% | 9.3% |
| Nov 2025 | 44.8% | 19.9% | 15.7% | 8.8% | 10.8% |
| Dec 2025 | 48.3% | 20.6% | 15.7% | 8% | 7.4% |
| Jan 2026 | 48.5% | 17.7% | 16.5% | 7.8% | 9.6% |
| Feb 2026 | 50.2% | 18.3% | 14.2% | 9.3% | 8% |
| Mar 2026 | 42.5% | 23.1% | 14.4% | 13.1% | 6.8% |
| Apr 2026 | 37.6% | 27.4% | 17.1% | 12.4% | 5.5% |
| May 2026 | 41.4% | 20.8% | 16.8% | 14.3% | 6.7% |
| Jun 2026 | 42.2% | 21.2% | 14.8% | 15% | 6.8% |
| Jul 2026 | 39.1% | 25.5% | 13.4% | 15.7% | 6.3% |
| Aug 2026 | 45% | 20.3% | 13.8% | 14.4% | 6.5% |
| Sep 2026 | 52.7% | 17.6% | 13.4% | 8.5% | 7.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.7% | 2.2K | -2.7% | +7.7 points | |
| 2, held 2nd | 17.6% | 720 | -28% | -2.7 points | |
| 3, moved from 4th to 3rd | 13.4% | 550 | -19.1% | -0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.5% | 350 | -50.7% | -5.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.8% | 320 | 0% | +1.3 points |
52.7%
Held 1st. 2.2K estimated branded searches, -2.7% vs prior month. Share +7.7 points.
17.6%
Held 2nd. 720 estimated branded searches, -28% vs prior month. Share -2.7 points.
3.
Nitecore13.4%
Moved from 4th to 3rd. 550 estimated branded searches, -19.1% vs prior month. Share -0.4 points.
4.
Fenix8.5%
Moved from 3rd to 4th. 350 estimated branded searches, -50.7% vs prior month. Share -5.9 points.
5.
Petzl7.8%
Held 5th. 320 estimated branded searches, 0% vs prior month. Share +1.3 points.
Which brand is most popular in search among head torch brands in New Zealand?
5 brands
In September 2026, Black Diamond was the most searched among head torch brands in New Zealand, with an estimated 2.2K branded searches, 52.7% of all searches for the five we track. Ledlenser is in 2nd place, 35.1 percentage points behind at 17.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Black Diamond | 45.2% → 52.7% | 52.7%Sep 2026 | 37.6%Apr 2026 | 1st |
| Ledlenser | 20.9% → 17.6% | 27.4%Apr 2026 | 17.6%Sep 2026 | 2nd |
| Nitecore | 15.9% → 13.4% | 17.1%Apr 2026 | 13.4%Jul 2026 | 3rd |
| Fenix | 8.7% → 8.5% | 15.7%Jul 2026 | 7.8%Jan 2026 | 5th → 4th |
| Petzl | 9.3% → 7.8% | 10.8%Nov 2025 | 5.5%Apr 2026 | 4th → 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Black Diamond’s share of searches among head torch brands in New Zealand increased from 45.2% to 52.7%.
- Across the 12 months ending September 2026, Ledlenser’s share of searches among head torch brands in New Zealand decreased from 20.9% to 17.6%.
- Across the 12 months ending September 2026, Nitecore’s share of searches among head torch brands in New Zealand decreased from 15.9% to 13.4%.
- Across the 12 months ending September 2026, Petzl’s share of searches among head torch brands in New Zealand decreased from 9.3% to 7.8%.
- Across the 12 months ending September 2026, Black Diamond’s share of searches among head torch brands in New Zealand peaked at 52.7% in September 2026 and was lowest at 37.6% in April 2026.
- Across the 12 months ending September 2026, Ledlenser’s share of searches among head torch brands in New Zealand peaked at 27.4% in April 2026 and was lowest at 17.6% in September 2026.
- Across the 12 months ending September 2026, Nitecore’s share of searches among head torch brands in New Zealand peaked at 17.1% in April 2026 and was lowest at 13.4% in July 2026.
- Across the 12 months ending September 2026, Fenix’s share of searches among head torch brands in New Zealand peaked at 15.7% in July 2026 and was lowest at 7.8% in January 2026.
- Across the 12 months ending September 2026, Petzl’s share of searches among head torch brands in New Zealand peaked at 10.8% in November 2025 and was lowest at 5.5% in April 2026.
- Across the 12 months ending September 2026, Fenix rose from 5th to 4th among head torch brands in New Zealand.
- Across the 12 months ending September 2026, Petzl fell from 4th to 5th among head torch brands in New Zealand.
How did search popularity change for New Zealand head torch brands in September 2026?
5 changes
In September 2026, Black Diamond gained share of searches among head torch brands in New Zealand, from 45% to 52.7%.
In September 2026, Petzl gained share of searches among head torch brands in New Zealand, from 6.5% to 7.8%.
In September 2026, Fenix lost share of searches among head torch brands in New Zealand, from 14.4% to 8.5%.
In September 2026, Ledlenser lost share of searches among head torch brands in New Zealand, from 20.3% to 17.6%.
In September 2026, Nitecore rose from 4th to 3rd among head torch brands in New Zealand.
Compare popularity between leading brands
- Black Diamond vs Ledlenser: compare popularity
- Black Diamond vs Nitecore: compare popularity
- Black Diamond vs Fenix: compare popularity
- Black Diamond vs Petzl: compare popularity
- Ledlenser vs Nitecore: compare popularity
- Ledlenser vs Fenix: compare popularity
- Ledlenser vs Petzl: compare popularity
- Nitecore vs Fenix: compare popularity
- Nitecore vs Petzl: compare popularity
- Fenix vs Petzl: compare popularity
- Compare any of these brands
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