Brands owned byAdidas

The brands Adidas markets in New Zealand, and where to find each one's branded demand.

Adidas
Adidas is a sneaker brand.
79.1K estimated branded searches in Sep 2026
- NZ Basketball shoe brands: 27.6%, 2nd of 6
- NZ Casual shoes brands: 21.9%, 2nd of 7
- NZ Football boot brands: 27.2%, 2nd of 6
- NZ Football brands: 39.8%, 2nd of 5
- NZ Football cleats brands: 31.3%, 2nd of 4
- NZ Golf shoe brands: 39.8%, 2nd of 5
- NZ Hockey gear brands: 4.3%, 5th of 8
- NZ Indoor soccer shoes brands: 38.9%, 2nd of 5
- NZ Padel racket brands: 0.22%, 6th of 7
- NZ Rugby cleats brands: 26%, 2nd of 6
- NZ Rugby gear brands: 9.9%, 3rd of 6
- NZ Skate shoes brands: 28.3%, 2nd of 7
- NZ Sneaker brands: 19.6%, 2nd of 10
- NZ Soccer boots brands: 38.9%, 2nd of 4
- NZ Sports bra brands: 29.4%, 3rd of 7
- NZ Turf shoes brands: 30.8%, 2nd of 5
Five Ten
A mountain bike and climbing shoe brand owned by adidas.
70 estimated branded searches in Sep 2026
- NZ Climbing shoes brands: 1.9%, 5th of 6
- NZ MTB shoes brands: 3.4%, 6th of 7

Brand competitors

These brands are measured alongside Adidas’ in the same sets.

Giro
1st place in NZ MTB shoes brands estimated Share of Search at 55.6% in Sep 2026.
Black Diamond
1st place in NZ Climbing shoes brands estimated Share of Search at 52.5% in Sep 2026.
Yonex
1st place in NZ Padel racket brands estimated Share of Search at 37% in Sep 2026.

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How the Brand Demand Index is measured

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Brands owned byAdidas

Adidas

Five Ten

Brand competitors

Giro

Black Diamond

Yonex

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