Brandwave

LOWA vs SCARPA:Which is more popular?

In September 2026, SCARPA had more branded searches than LOWA among hiking footwear brands in New Zealand. SCARPA had about 2,110 branded searches, while LOWA had 900. SCARPA made up 8% of all hiking footwear brand searches we track, and LOWA accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about hiking footwear brands, LOWA appeared in four of the five answers and SCARPA in none.

Among hiking footwear brands in New Zealand in September 2026

Who do people search for more?

SCARPA, about 2 searches for every 1 for LOWA

SCARPA 2.1K searchesLOWA 900 searches

Who does AI mention more?

LOWA, mentioned in 4 of 5 answers, SCARPA in 0

LOWA in 4 of 5SCARPA in 0 of 5

Who does AI recommend more?

LOWA, the only one of the two named

LOWA first in 4SCARPA never named

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Top hiking footwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LOWA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SCARPA did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salomon1st
  2. Merrell2nd
  3. La Sportiva3rd
  4. HOKA4th
  5. LOWA5th
  6. KEEN6th
  7. SCARPA–
  8. Salewa–
  9. Meindl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salomon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Sportiva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Merrell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LOWA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HOKA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KEEN2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SCARPA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salewa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meindl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hiking footwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is LOWA or SCARPA more popular in search?

This chart shows how often people search Google for LOWA and SCARPA by name. Each line represents a brand's share of searches for all nine hiking footwear brands we track, month by month, from searches in New Zealand.

LOWA and SCARPA among hiking footwear brands in New Zealand, by month

Share of searches by month for SCARPA, LOWA. The figures are in the table below the chart.

View monthly share of searches table
MonthHOKASalomonMerrellSCARPAKEENLa SportivaLOWASalewaMeindl
Oct 202545.7%19%11.1%9.7%6.2%3.8%3%1.1%0.45%
Nov 202549.6%18.2%11.8%6.2%7.4%3%2.6%0.84%0.3%
Dec 202552.2%16.2%10.8%5.5%7.7%4.1%2.2%0.82%0.38%
Jan 202647.9%18.4%11.3%6.8%6.3%4.3%3.5%1.1%0.39%
Feb 202651.3%17.2%10.9%7.6%4.9%3.7%3%0.93%0.37%
Mar 202647.3%16.2%11.1%8.4%6.3%5.1%3.9%1.3%0.47%
Apr 202648.4%16.4%12.5%7.6%5.8%4.6%3.1%1.2%0.42%
May 202646.3%18.3%11%7.4%6.5%5.2%3.5%1.3%0.48%
Jun 202646.3%20.2%11.2%6%6.6%5.2%2.9%1.1%0.48%
Jul 202643.7%19.1%13.2%6.9%7.3%4.9%3.3%1.1%0.56%
Aug 202645.4%17.6%11.5%8.1%6.3%6.2%3.2%1.3%0.39%
Sep 202644.1%19.2%13.1%8%6.1%4.9%3.4%0.9%0.38%

How has the LOWA and SCARPA comparison changed over the last 12 months?

3 findings
  • SCARPA was ahead of LOWA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LOWA’s share of searches among hiking footwear brands in New Zealand moved from 3% to 3.4%, and its estimated monthly branded searches moved from 810 to 900.
  • Across the 12 months ending September 2026, SCARPA’s share of searches among hiking footwear brands in New Zealand moved from 9.7% to 8%, and its estimated monthly branded searches moved from 2.6K to 2.1K.

How did search popularity change for New Zealand hiking footwear brands in September 2026?

2 changes

  1. Estimated monthly branded searches for LOWA in New Zealand rose 11.1% over 12 measured months, from 810 to 900 in September 2026.

  2. Estimated monthly branded searches for SCARPA in New Zealand fell 18.2% over 12 measured months, from 2.6K to 2.1K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using LOWA’s and SCARPA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LOWA

3 branded search terms

  • lowa
  • lowa hiking footwear
  • lowa renegade

SCARPA

3 branded search terms

  • scarpa boots nz
  • scarpa hiking boots nz
  • scarpa nz

How the Brand Demand Index is measured

Other head-to-heads among hiking footwear brands

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