How popular isLa Sportiva?
In September 2026, people searched for La Sportiva by name about 1,300 times in New Zealand, a 30% increase from the previous year. These searches made up 4.9% of all New Zealand hiking footwear brand searches, placing La Sportiva sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about hiking footwear brands, La Sportiva appeared in all answers and was the third most recommended of the nine.
La Sportiva is the sixth most searched of 9 competitors and the third most recommended in AI answers.
HOKAShare of searches 44.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
SalomonShare of searches 19.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MerrellShare of searches 13.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SCARPAShare of searches 8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- La SportivaShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top hiking footwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Sportiva appeared in all five answers. La Sportiva is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Salomon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Sportiva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Merrell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LOWA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- HOKA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
KEEN2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- SCARPA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salewa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meindl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hiking footwear brands
5 answers
Asked ChatGPT
“Which hiking footwear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hiking footwear brands in New Zealand?”
Asked ChatGPT
“What's the best hiking footwear brand in New Zealand for rough trails?”
Searched Google, AI Overview
“hiking footwear brands”
Searched Google, AI Overview
“best hiking boots”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hiking footwear brands compete with La Sportiva?
Share of searches by month for HOKA, Salomon, Merrell, SCARPA, KEEN, La Sportiva, LOWA. The figures are in the table below the chart.
View monthly share of searches table
| Month | HOKA | Salomon | Merrell | SCARPA | KEEN | La Sportiva | LOWA | Salewa | Meindl |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 19% | 11.1% | 9.7% | 6.2% | 3.8% | 3% | 1.1% | 0.45% |
| Nov 2025 | 49.6% | 18.2% | 11.8% | 6.2% | 7.4% | 3% | 2.6% | 0.84% | 0.3% |
| Dec 2025 | 52.2% | 16.2% | 10.8% | 5.5% | 7.7% | 4.1% | 2.2% | 0.82% | 0.38% |
| Jan 2026 | 47.9% | 18.4% | 11.3% | 6.8% | 6.3% | 4.3% | 3.5% | 1.1% | 0.39% |
| Feb 2026 | 51.3% | 17.2% | 10.9% | 7.6% | 4.9% | 3.7% | 3% | 0.93% | 0.37% |
| Mar 2026 | 47.3% | 16.2% | 11.1% | 8.4% | 6.3% | 5.1% | 3.9% | 1.3% | 0.47% |
| Apr 2026 | 48.4% | 16.4% | 12.5% | 7.6% | 5.8% | 4.6% | 3.1% | 1.2% | 0.42% |
| May 2026 | 46.3% | 18.3% | 11% | 7.4% | 6.5% | 5.2% | 3.5% | 1.3% | 0.48% |
| Jun 2026 | 46.3% | 20.2% | 11.2% | 6% | 6.6% | 5.2% | 2.9% | 1.1% | 0.48% |
| Jul 2026 | 43.7% | 19.1% | 13.2% | 6.9% | 7.3% | 4.9% | 3.3% | 1.1% | 0.56% |
| Aug 2026 | 45.4% | 17.6% | 11.5% | 8.1% | 6.3% | 6.2% | 3.2% | 1.3% | 0.39% |
| Sep 2026 | 44.1% | 19.2% | 13.1% | 8% | 6.1% | 4.9% | 3.4% | 0.9% | 0.38% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 11.7K | -0.76% | -1.4 points | |
| 2, held 2nd | 19.2% | 5.1K | +11.4% | +1.6 points | |
| 3, held 3rd | 13.1% | 3.5K | +16.8% | +1.6 points | |
| 4, held 4th | 8% | 2.1K | +0.48% | -0.1 points | |
| 5, held 5th | 6.1% | 1.6K | -1.2% | -0.2 points | |
| 6, held 6th | 4.9% | 1.3K | -18.8% | -1.3 points | |
| 7, held 7th | 3.4% | 900 | +7.1% | +0.2 points | |
| 8, held 8th | 0.9% | 240 | -27.3% | -0.4 points | |
| 9, held 9th | 0.38% | 100 | 0% | 0 points |
1.
HOKA44.1%
Held 1st. 11.7K estimated branded searches, -0.76% vs prior month. Share -1.4 points.
2.
Salomon19.2%
Held 2nd. 5.1K estimated branded searches, +11.4% vs prior month. Share +1.6 points.
3.
Merrell13.1%
Held 3rd. 3.5K estimated branded searches, +16.8% vs prior month. Share +1.6 points.
4.
SCARPA8%
Held 4th. 2.1K estimated branded searches, +0.48% vs prior month. Share -0.1 points.
5.
KEEN6.1%
Held 5th. 1.6K estimated branded searches, -1.2% vs prior month. Share -0.2 points.
4.9%
Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -1.3 points.
7.
LOWA3.4%
Held 7th. 900 estimated branded searches, +7.1% vs prior month. Share +0.2 points.
8.
Salewa0.9%
Held 8th. 240 estimated branded searches, -27.3% vs prior month. Share -0.4 points.
9.
Meindl0.38%
Held 9th. 100 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between La Sportiva and its closest rivals
Every comparison with La Sportiva
13 comparisons
How has branded search demand for La Sportiva changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for La Sportiva in New Zealand rose from 1K to 1.3K.
- Across the 12 months ending September 2026, La Sportiva’s share of searches among hiking footwear brands in New Zealand increased from 3.8% to 4.9%.
- Across the 12 months ending September 2026, La Sportiva’s share of searches among hiking footwear brands in New Zealand peaked at 6.2% in August 2026 and was lowest at 3% in November 2025.
How did search popularity change for New Zealand hiking footwear brands in September 2026?
6 changes
In September 2026, Merrell gained share of searches among hiking footwear brands in New Zealand, from 11.5% to 13.1%.
In September 2026, Salomon gained share of searches among hiking footwear brands in New Zealand, from 17.6% to 19.2%.
In September 2026, HOKA lost share of searches among hiking footwear brands in New Zealand, from 45.4% to 44.1%.
In September 2026, La Sportiva lost share of searches among hiking footwear brands in New Zealand, from 6.2% to 4.9%.
Estimated monthly branded searches for LOWA in New Zealand rose 11.1% over 12 measured months, from 810 to 900 in September 2026.
Estimated monthly branded searches for SCARPA in New Zealand fell 18.2% over 12 measured months, from 2.6K to 2.1K in September 2026.
How are La Sportiva’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using La Sportiva’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- la sportiva
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Where does La Sportiva compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hiking footwear brands | 6th of 9 | 4.9% | Shown above |
| Hiking shoe brands | 3rd of 7 | 7.2% | Show ranking |
| Climbing shoes brands | 2nd of 6 | 35.9% | Show ranking |
Is La Sportiva your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.