Walking boot brands in New Zealand:Which are most popular?
In September 2026, HOKA was the most searched walking boot brand in New Zealand, accounting for 64.9% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Merrell and Salomon showed up in every answer. Salomon was recommended most often, coming first in one out of three responses.
HOKAShare of searches 64.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
MerrellShare of searches 19.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
KEENShare of searches 8.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
LOWAShare of searches 4.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
SalomonShare of searches 1.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
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Top walking boot brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Merrell and Salomon appeared every time. Salomon was recommended most often, coming first in one out of three answers. Merrell was second, and LOWA was third. HOKA, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about walking boot brands
3 answers
Asked ChatGPT
“Which walking boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best walking boot brands in New Zealand?”
Asked ChatGPT
“What's the best walking boot brand in New Zealand for wet weather walking?”
Searched Google, AI Overview
“best walking boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hiking boots for women”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which walking boot brands do people search for most?
This chart shows how often people search Google for each walking boot brand by name. Each line represents a brand's share of searches for all seven walking boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for HOKA, Merrell, KEEN, LOWA. The figures are in the table below the chart.
View monthly share of searches table
| Month | HOKA | Merrell | KEEN | LOWA | Salomon | SCARPA | Meindl |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 16.6% | 9% | 3.9% | 0.95% | 0.78% | 0.67% |
| Nov 2025 | 68.7% | 16.4% | 10% | 3% | 0.87% | 0.58% | 0.41% |
| Dec 2025 | 70.6% | 14.7% | 10.3% | 2.5% | 0.9% | 0.47% | 0.51% |
| Jan 2026 | 68.6% | 16.1% | 8.9% | 4.2% | 0.98% | 0.66% | 0.56% |
| Feb 2026 | 71.8% | 15.3% | 6.7% | 3.8% | 1.3% | 0.57% | 0.52% |
| Mar 2026 | 67.3% | 15.8% | 8.9% | 4.8% | 1.4% | 1.2% | 0.67% |
| Apr 2026 | 67.9% | 17.6% | 7.9% | 3.6% | 1.3% | 1% | 0.6% |
| May 2026 | 67.3% | 16% | 9.3% | 4.3% | 1.2% | 1.2% | 0.7% |
| Jun 2026 | 67.9% | 16.4% | 9.4% | 3.6% | 1% | 1% | 0.7% |
| Jul 2026 | 63.4% | 19.1% | 10.4% | 4% | 1.1% | 1.1% | 0.82% |
| Aug 2026 | 67% | 17% | 9.1% | 4.2% | 1.2% | 0.97% | 0.57% |
| Sep 2026 | 64.9% | 19.3% | 8.9% | 4.2% | 1.2% | 0.94% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.9% | 11.7K | -0.76% | -2.1 points | |
| 2, held 2nd | 19.3% | 3.5K | +16.8% | +2.4 points | |
| 3, held 3rd | 8.9% | 1.6K | 0% | -0.2 points | |
| 4, held 4th | 4.2% | 760 | +4.1% | +0.1 points | |
| 5, held 5th | 1.2% | 210 | 0% | 0 points | |
| 6, held 6th | 0.94% | 170 | 0% | 0 points | |
| 7, held 7th | 0.56% | 100 | 0% | 0 points |
1.
HOKA64.9%
Held 1st. 11.7K estimated branded searches, -0.76% vs prior month. Share -2.1 points.
2.
Merrell19.3%
Held 2nd. 3.5K estimated branded searches, +16.8% vs prior month. Share +2.4 points.
3.
KEEN8.9%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
LOWA4.2%
Held 4th. 760 estimated branded searches, +4.1% vs prior month. Share +0.1 points.
5.
Salomon1.2%
Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
6.
SCARPA0.94%
Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
7.
Meindl0.56%
Held 7th. 100 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among walking boot brands in New Zealand?
7 brands
In September 2026, HOKA was the most searched among walking boot brands in New Zealand, with an estimated 11.7K branded searches, 64.9% of all searches for the seven we track. Merrell is in 2nd place, 45.6 percentage points behind at 19.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| HOKA | 68.1% → 64.9% | 71.8%Feb 2026 | 63.4%Jul 2026 | 1st |
| Merrell | 16.6% → 19.3% | 19.3%Sep 2026 | 14.7%Dec 2025 | 2nd |
| KEEN | 9% → 8.9% | 10.4%Jul 2026 | 6.7%Feb 2026 | 3rd |
| LOWA | 3.9% → 4.2% | 4.8%Mar 2026 | 2.5%Dec 2025 | 4th |
| Salomon | 0.95% → 1.2% | 1.4%Mar 2026 | 0.87%Nov 2025 | 5th |
| SCARPA | 0.78% → 0.94% | 1.2%May 2026 | 0.47%Dec 2025 | 6th |
| Meindl | 0.67% → 0.56% | 0.82%Jul 2026 | 0.41%Nov 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, HOKA’s share of searches among walking boot brands in New Zealand decreased from 68.1% to 64.9%.
- Across the 12 months ending September 2026, Merrell’s share of searches among walking boot brands in New Zealand increased from 16.6% to 19.3%.
- Across the 12 months ending September 2026, HOKA’s share of searches among walking boot brands in New Zealand peaked at 71.8% in February 2026 and was lowest at 63.4% in July 2026.
- Across the 12 months ending September 2026, Merrell’s share of searches among walking boot brands in New Zealand peaked at 19.3% in September 2026 and was lowest at 14.7% in December 2025.
- Across the 12 months ending September 2026, KEEN’s share of searches among walking boot brands in New Zealand peaked at 10.4% in July 2026 and was lowest at 6.7% in February 2026.
- Across the 12 months ending September 2026, LOWA’s share of searches among walking boot brands in New Zealand peaked at 4.8% in March 2026 and was lowest at 2.5% in December 2025.
- Across the 12 months ending September 2026, KEEN, LOWA, Salomon, SCARPA and Meindl held steady: their share of searches among walking boot brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand walking boot brands in September 2026?
6 changes
In September 2026, Merrell gained share of searches among walking boot brands in New Zealand, from 17% to 19.3%.
In September 2026, HOKA lost share of searches among walking boot brands in New Zealand, from 67% to 64.9%.
LOWA’s share of searches among walking boot brands in New Zealand has gained ground for 3 months in a row, from 3.6% to 4.2% in September 2026.
Estimated monthly branded searches for Salomon in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
Estimated monthly branded searches for SCARPA in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.
Estimated monthly branded searches for Meindl in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026.
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